Hula Hoops - emphasising the core values of the brand
A United Biscuits case study

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Page 5: Building on core values

It is important for KP to focus upon the core values of the brand.

Hula Hoops are: A simple, ring shaped snack made from real potato.

This is the reason why Hula Hoops are so distinct and hence so successful.

Both the shape and the base ingredient of Hula Hoops are crucial. It is more

than just a snack with a hole, the shape of Hula Hoops is at the core of all the brand's strengths. It is the combination of shape and potato that allows Hula Hoops to compete with products such as Quavers and Walkers at the same time.

United Biscuits | Hula Hoops - emphasising the core values of the brand
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