Hula Hoops - emphasising the core values of the brand
A United Biscuits case study

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Page 10: Conclusion

This case study has focused on the way in which the leading brand in the snack market has set out to consolidate its position. In order to do this it has

been necessary to establish clear targets and objectives.

Central to this strategy has been a detailed analysis of the core values of the product and the way in which they are able to provide the benefits that

consumers require.

United Biscuits | Hula Hoops - emphasising the core values of the brand
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