The repositioning of Hobnobs
A United Biscuits case study

Page 5: Hobnobs

In recent times, Hobnobs have been repositioned in terms of marketing focus so that they can be more effectively targeted at a buying audience of 18-34 year olds.

Hobnob variants compete in two main sectors of the biscuit market:

Hobnobs Original falls under the sector Everyday Biscuits.

Hobnobs (milk and plain chocolate) fall under the sector Everyday Treats.

Additionally, there are a number of brand extensions - Hobnob Creams, Hobnob Flapjack and Hobnob countline which are chocolate covered bars.

United Biscuits | The repositioning of Hobnobs

Downloads

You can download resources for this case study below

This page and contents, ©2018 Business Case Studies, is intended to be viewed online and may not be printed. Please view this page at http://bizcas.es/eQTwgj.