Case studies in Business Case Studies
Edition 14 Using technology to improve economies
This economy case study highlights Vodafone's activities in different types of economies and the impactof technology on both developed and developing markets
Edition 13 Stakeholders in recycling and re-use
This stakeholders case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users.
Edition 12 Using Business Principles to support ethical communication
This communications case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders.
Edition 11 Cause Marketing - Vodafone's partnership with The National Autistic Society
This marketing strategies case study helps students understand cause marketing and its role within marketing.
Edition 10 Developing and implementing a strategic approach to ethics
As a result of carefully reading the Case Study, students should be able to: explain the importance of ethics, understand how a strategic approach to ethics is more likely to be effective, understand how ethics can shape responses to change.
Edition 9 Sponsorship and the marketing mix
This case study looks at Vodafone's marketing mix and how it uses David Beckham to promote the brand.
Edition 8 Superbrand sponsorship
This promotion case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure.
Edition 7 The advantages of sponsorship
This promotion case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands.