This economy case study highlights Vodafone's activities in different types of economies and the impactof technology on both developed and developing markets

This stakeholders case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users.

This communications case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders.

This marketing strategies case study helps students understand cause marketing and its role within marketing.

As a result of carefully reading the Case Study, students should be able to: explain the importance of ethics, understand how a strategic approach to ethics is more likely to be effective, understand how ethics can shape responses to change.

This case study looks at Vodafone's marketing mix and how it uses David Beckham to promote the brand.

This promotion case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure.

This promotion case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands.