- Using technology to improve economiesThis economy case study highlights Vodafone’s activities in different types of economies and the impactof technology on both developed and developing markets
- Stakeholders in recycling and re-useThis stakeholders case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users.
- Using Business Principles to support ethical communicationThis communications case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders.
- Cause Marketing – Vodafone’s partnership with The National Autistic SocietyThis marketing strategies case study helps students understand cause marketing and its role within marketing.
- Developing and implementing a strategic approach to ethicsAs a result of carefully reading the Case Study, students should be able to: explain the importance of ethics, understand how a strategic approach to ethics is more likely to be effective, understand how ethics can shape responses to change.
- Sponsorship and the marketing mixThis case study looks at Vodafone’s marketing mix and how it uses David Beckham to promote the brand.
- Superbrand sponsorshipThis promotion case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure.
- The advantages of sponsorshipThis promotion case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands.
- Case StudiesThe case studies are suitable for all business schools at all levels, the Business Case Studies are constructed around a key element of the business studies curriculum
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- External EnvironmentUnderstand the influences of the external environment in the business studies curriculum, see real life examples within our case studies with downloads
- FinanceUnderstand the purpose of the finance function in the business studies curriculum, see real life examples within our case studies with downloads
- MarketingUnderstand the purpose of the marking function in the business studies curriculum, see real life examples within our case studies with downloads
- OperationsUnderstand the purpose of the operations function in the business studies curriculum, see real life examples within our case studies with downloads
- PeopleUnderstand the purpose of the people function in the business studies curriculum, see real life examples within our case studies with downloads
- StrategyUnderstand the purpose of the strategy function in the business studies curriculum, see real life examples within our case studies with downloads
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- Audio Case StudiesOur case studies cover a wide variety of real business topics from Accounting & Finance, Communication and Decision Making to Brand Promotion, External Influences to Strategic Planning.These are intended to not only help students pass exams but to help them gain a fundamental understanding of modern business, preparing them for a future career by bringing theory to life in “actual” business situations and practices.The case studies are designed to support independent learning, creating a number of personal, learning and thinking skills (PLTS), at the same time as encouraging more in depth understanding (and therefore better results), giving teachers and students alike a clear picture of the progress achieved.Although case studies are free to view individually online there is no substitute for having a Audio version to listen to each case study.
- ePostersBuy these A3 sized ePosters as an effective visual aid to learning. Displaying these educational posters in the classroom reinforces key learning points and messages essential to the successful completion of each business module.
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