Within an arm’s reach of desire

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Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below. Coca-Cola is the most recognised brand name in the world with 94 per cent recognition. This profile has spread with increasing rapidity in recent years as evidenced for example in China, where Coca-Cola became the most recognised trademark in the late 1990s. Today you can buy a Coke almost anywhere from Beijing to Buenos Aires, from Moscow to Mexico City. The Coca-Cola Company sells half of all soft drinks consumed throughout the world. New opportunities A developing business organisation will forever seek new opportunities to renew itself. A successful global business will seek to penetrate new markets and new countries while building on improving its presence in existing markets and in this  way it will continue to grow. The Coca-Cola Company has come a long way since the product was invented in 1886 by Dr John Styth Pemberton in a back yard in Atlanta, Georgia. Today the Company is selling over one billion servings a day. To many business people such results would indicate that the Company has arrived but key decision makers at…

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