Yorkshire Building Society
Case studies in Business Case Studies
Edition 8 Meeting customer needs - Young Savers
This market research case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people with a view to offering them products that most meet their needs.
Edition 7 Building a local retail strategy
The study focuses on the development of a retail strategy based on identifying different customer needs and on devising ways of meeting these different needs.
- Creating a High Street retail environment
- A retail strategy to make best use of existing branches
- Customer characteristics
- Identifying market share
- Identifying categories of branches
- Choosing appropriate strategies for the different categories
- A pilot programme
- Branch layout
Edition 2 The virtuous circle of mutuality
This types of organisation case study focuses on the way in which one Building Society - The Yorkshire Building Society has remained loyal to its tradition and to its members - the virtuous circle of mutuality.