Building a local retail strategy
A Yorkshire Building Society case study

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Page 2: Creating a High Street retail environment

This new way of thinking includes providing the right sort of retail environment immediately a customer enters a branch. Until recently, the emphasis in the Yorkshire Building Society has not only been on providing a pleasant customer reception area, but also providing "office space" for staff to carry out administrative tasks. This often led to what looked like an office environment in which building society employees appeared to be office workers, rather than approachable customer service staff.

Yorkshire Building Society | Building a local retail strategy
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