The virtuous circle of mutuality
A Yorkshire Building Society case study

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Page 10: Conclusion

The Yorkshire Building Society case study provides an excellent example of the way in which an organisation has come to terms with the change process and to identify its current core strengths in order to build on these strengths.

It shows how the Yorkshire was able to focus on its members, identify the requirements of these members, and then agree a package of changes which best met the needs of these members, whilst at the same time enabling it to develop a growing membership.

Yorkshire Building Society | The virtuous circle of mutuality
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