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Protecting the marketing mix through intellectual property rights (MP3) |
£6.99 |
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£13.98 |
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Engaging consumers through word of mouth marketing (MP3) |
£6.99 |
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£6.99 |
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Releasing the talents of employees (PDF) |
£5.99 |
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£5.99 |
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Promoting the brand (PDF) |
£5.99 |
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£11.98 |
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Building a brand in order to sustain its life cycle (MP3) |
£6.99 |
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£13.98 |
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Using innovation to create competitive advantage (MP3) |
£6.99 |
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£6.99 |
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How market research helps Portakabin to remain at the cutting edge (MP3) |
£6.99 |
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£6.99 |
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Launching Real Fruit Winders through new media (PDF) |
£5.99 |
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£5.99 |
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Direct marketing (PDF) |
£5.99 |
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£5.99 |
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