Product Life Cycle

Maintaining the competitiveness of a global brand

Founded in Ada, Michigan in 1959, Amway has become one of the largest 'Direct Selling' companies in...

Injecting new life into the product life cycle

Injecting new life into a brandThe Polo mint is a British institution - 'The mint with the hole'. Everyone...

Reshaping a well known brand

Consumers make many different buying decisions every day. It is important that large companies developing products for...

Long term maintenance of a classic brand name

Kit Kat was launched in 1937. Since then, it has consistently been one of the best selling...

Kit Kat revitalising a brand leader

All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch...

An enterprising approach to a marketing re launch

Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change...

Linking promotional activity to the product life cycle

Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements....

Market leadership in the 3G market

3G stands for third-generation mobile communication and can be viewed as wireless broadband for mobile phones. It...

Extending the product life cycle

Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg...

The product life cycle and online fashion

ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer...

Balancing the product portfolio to satisfy customer demand

JD is the UK’s leading retailer and distributor of fashionable sports and casual wear. JD has a...

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