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Product Life Cycle
Maintaining the competitiveness of a global brand
Founded in Ada, Michigan in 1959, Amway has become one of the largest 'Direct Selling' companies in the world with nearly three million Independent...
Injecting new life into the product life cycle
Injecting new life into a brand
The Polo mint is a British institution - 'The mint with the hole'. Everyone is familiar with Polo and can clearly...
Reshaping a well known brand
Consumers make many different buying decisions every day. It is important that large companies developing products for the consumer market-place understand the many factors...
Long term maintenance of a classic brand name
Kit Kat was launched in 1937. Since then, it has consistently been one of the best selling chocolate bars on the market and has...
Kit Kat revitalising a brand leader
All products have a life-cycle. It starts with preparations for the product's launch, followed by the launch itself. Some products are an immediate success;...
An enterprising approach to a marketing re launch
Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...
Linking promotional activity to the product life cycle
Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...
Market leadership in the 3G market
3G stands for third-generation mobile communication and can be viewed as wireless broadband for mobile phones. It is a radio communications technology offering:
3G is...
Extending the product life cycle
Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of...
The product life cycle and online fashion
ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town...
Balancing the product portfolio to satisfy customer demand
JD is the UK’s leading retailer and distributor of fashionable sports and casual wear. JD has a reputation as the most innovative visual merchandiser...