Marketing
Understand the business studies curriculum with our revision theory pages that help you learn the marketing topics for your exams.
Product life cycle
The life of a product is the period over which it appeals to customers. The sales performance...
Market planning
Marketing is the process of developing and implementing a plan to identify, anticipate and satisfy consumer demand,...
Marketing mix (Price, Place, Promotion, Product)
When marketing their products firms need to create a successful mix of:the right productsold at the right...
The marketing mix
The marketing mix is often referred to as the '4 Ps', i.e. product, price, place and promotion....
Elasticity of demand
When you raise the price of most items, people will buy less of them. For example, when...
Demand and supply
The term demand refers to the quantity of a given product that consumers will be willing and...
The impact of eCommerce on business activity
Selling through websites is the fastest growing method of trading worldwide. There are two main forms of...
Marketing strategy
A strategy is a long-term plan to achieve certain objectives. A marketing strategy is therefore a marketing...
Demand and supply for goods and services
The demand for a product is the quantity that buyers will be willing to purchase at a...
The principles of marketing
Marketing involves a range of processes concerned with finding out what consumers want and then providing it...
Marketing model
People often get confused between the marketing of a product and the selling of a product. Marketing...
Marketing and sales
Marketing is the process of identifying, anticipating and then meeting the needs and requirements of consumers in...
