Marketing

Product life cycle

The life of a product is the period over which it appeals to customers. The sales performance...

Market planning

Marketing is the process of developing and implementing a plan to identify, anticipate and satisfy consumer demand,...

Marketing mix (Price, Place, Promotion, Product)

When marketing their products firms need to create a successful mix of:the right productsold at the right...

The marketing mix

The marketing mix is often referred to as the '4 Ps', i.e. product, price, place and promotion....

Elasticity of demand

When you raise the price of most items, people will buy less of them. For example, when...

Demand and supply

The term demand refers to the quantity of a given product that consumers will be willing and...

The impact of eCommerce on business activity

Selling through websites is the fastest growing method of trading worldwide. There are two main forms of...

Marketing strategy

A strategy is a long-term plan to achieve certain objectives. A marketing strategy is therefore a marketing...

Demand and supply for goods and services

The demand for a product is the quantity that buyers will be willing to purchase at a...

The principles of marketing

Marketing involves a range of processes concerned with finding out what consumers want and then providing it...

Marketing model

People often get confused between the marketing of a product and the selling of a product. Marketing...

Marketing and sales

Marketing is the process of identifying, anticipating and then meeting the needs and requirements of consumers in...

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