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Marketing

Product life cycle

The product life cycle is the period over which it appeals to customers. The sales performance of any product rises from nothing when the...

Market planning

Market planning is the process of developing and implementing a plan to identify, anticipate and satisfy consumer demand, in such a way as to...

The marketing mix

The marketing mix is often referred to as the '4 Ps', i.e. product, price, place and promotion. To meet customers' needs a business must...

Elasticity of demand

When you raise the price of most items, people will buy less of them. For example, when one airline raises its price, air passengers...

Demand and supply

The term demand refers to the quantity of a given product that consumers will be willing and able to buy at a given price....

The impact of eCommerce on business activity

Selling through websites is the fastest-growing method of trading worldwide, we will discuss the impact of eCommerce on business activity. There are two primary...

Marketing strategy

A strategy is a long-term plan to achieve certain objectives. A marketing strategy is therefore a marketing plan designed to achieve marketing objectives. For...

Demand and supply for goods and services

Demand and supply for goods and services The demand for a product is the quantity that buyers will be willing to purchase at a given...

The principles of marketing

The principles of marketing involves a range of processes concerned with finding out what consumers want and then providing it for them. This involves...

Marketing model

When looking at the marketing model people often get confused between the marketing of a product and the selling of a product. Marketing is...

Marketing and sales

Marketing is the process of identifying, anticipating and then meeting the needs and requirements of consumers in order to make a profit. In contrast,...

The market its definition and structure

A market consists of all the consumers who purchase a particular type of good or service. The market may be subdivided into separate segments...

Nature and role of marketing

All modern organisations engage in marketing so as to be able to please and win the loyal support of their customers. Gillette engages in...

Marketing techniques

A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear...

Marketing and the business environment

Marketing and the business environment demand the identification and understanding of target markets. These are highly dynamic: expanding and contracting, shifting in new directions...

Aims of the marketing department

The Aims of the marketing department involve a range of processes concerned with finding out what consumers want and then providing it for them....

Market analysis and market planning

Market analysis and market planning is the process of developing and implementing a plan to identify, anticipate and satisfy consumer demand, in such a...

Creating strategies that meet customer needs in the marketing mix

Creating strategies that meet customer needs in the marketing mix, when marketing their products firms need to create a successful mix of: the right product sold...

The extended marketing mix 7Ps

The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted...

The Marketing mix – price, place, promotion, product

The Marketing mix - price, place, promotion, product, when marketing their products firms need to create a successful mix of: the right product sold at the...

Information gathering and interpretation

Information gathering and interpretation is a key business process. Information consists of organised facts and figures that have meaning within the context that the...

Market research and development

Market research and development involves collecting, recording and making sense of all the available information which will help a business unit to understand its...

Methods of analysing marketing opportunities

Methods of analysing marketing opportunities involves collecting, recording and making sense of all the available information which will help a business unit to understand...

Forecasting and business trends

Forecasting and business trends a projection into the future that is based on evidence of past results, or on other appropriate information (e.g. what...

Overseas marketing

International marketing involves recognising that people all over the world have different needs. Companies like Gillette, Coca-Cola, United Airlines, BIC, Cadbury-Schweppes and Nissan have...

International marketing

International marketing involves recognising that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that...

Types of customer

Organisations will often set up different structures to deal with different types of customer customers. This is because they will often give some groups...

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