teacher-resources

  Doing Better By The Environment

About this case study:
This case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A. the world’s leading food company, developed a policy and current business practices that reduce the company’s effect on the environment.

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Supporting resources

Other Resources

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  Decision making across the business cycle

About this case study:
The case study illustrates how management accountants support business decision making during all the stages of the business cycle.

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Supporting resources

Downturn and recession

• Powerpoint Presentation »
• Lesson Resource »
• Teacher Guide »

Recovery and boom

• Lesson Resource »
• Powerpoint Presentation »
• Teacher Guide »

Other Resources

• Crossword »
• Wordsearch »

  Working within the business cycle

About this case study:
This case study illustrates how building societies manage theirbusiness during the various phases of the business cycle.

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Supporting resources

• Powerpoint Presentation »

Other Resources

• Crossword »
• Lesson suggestions »
• Wordsearch »
• Worksheet »

  Managing firms throughout the business cycle

About this case study:
This case study examines how Davis Service Group, one of Britain’s key service companies, has managed the recent change in the business cycle.

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Supporting resources

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• Worksheet »

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Graph showing the stages of the business cycle – boom, recession and recovery. Digital download prints in A3 size. – £3.99

  Corporate Social Responsibility

About this case study:
This case study describes how the work Amway does with UNICEF supports its Corporate Social Responsibility strategy.

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Supporting resources

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• Worksheet »

  Social and environmental responsibility

About this case study:
This case study highlights how Anglo American contributes to sustainable development through being socially and environmentally responsible.

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Supporting resources

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• Worksheet »

  Working for sustainable development in primary industry

About this case study:
This case study helps students understand sustainability, stakeholders and ethics as well as the links between these topics.

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• Powerpoint Presentation »

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  Meeting global responsibilities by caring for communities

About this case study:
As a result of carefully reading the Case Study, Students should be able to: know the meaning of Corporate Social Responsibility (CSR), give examples of CSR activities, understand the importance to business of being involved with communities on a local and global scale.

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Supporting resources

Other Resources

• Lesson suggestions »
• Worksheet »

  Using technology to improve economies

About this case study:
This case study highlights Vodafone’s activities in different types of economies and the impactof technology on both developed and developing markets

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Supporting resources

Other Resources

• Crossword »
• Lesson suggestions »
• Wordsearch »
• Worksheet »

  Business ethics and sustainability in the steel industry

About this case study:
This case study looks at how Tata Steel is committed to environmentally-sound practices and tackling the challenges of sustainability.

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Supporting resources

Business ethics

• Powerpoint Presentation »
• Lesson Resource »
• Teacher Guide »

Other Resources

• Crossword »
• Wordsearch »

  Providing consumers with ethically sourced garments

About this case study:
This case study shows how Primark sources the clothes it sells in its shops in an ethical and fair way, often at added cost to itself.

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Supporting resources

• Powerpoint Presentation »

Other Resources

• Crossword »
• Lesson suggestions »
• Wordsearch »
• Worksheet »

Downloadable ePoster available

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Spider diagram demonstrating Primark’s commitment to acting ethically. Digital download prints in A3 size. – £3.99

  Business principles in action – nutritional labelling

About this case study:
This case study shows how market research has helped Nestlé understand what consumers wanted to know about Nestlé products so they can make informed choices. This has enabled Nestle to exercise corporate responsibility and demonstrate its business principles.

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Supporting resources

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  Developing and implementing a strategic approach to ethics

About this case study:
As a result of carefully reading the Case Study, students should be able to: explain the importance of ethics, understand how a strategic approach to ethics is more likely to be effective, understand how ethics can shape responses to change.

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  The contribution of accountants to sound, ethical business practice

About this case study:
As a result of carefully reading the Case Study, students should be able to: understand the nature and purpose of accounting, appreciate the role of professional accountants in managing information and using knowledge for decision-taking purposes , understand the contribution made by accounting standards and a code of ethics towards providing a true and fair view of business performance.

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Supporting resources

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• Worksheet »

  Ethical business practices

About this case study:
As a result of carefully reading the Case Study, students should be able to: understand what is meant by ethical behaviour within business, explain the possible broad-ranging benefits of ethical behaviour, describe the ways in which Cadbury Schweppes behaves ethically towards its stakeholders.

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Supporting resources

Other Resources

• Lesson suggestions »
• Worksheet »

  Using skills to respond to the external environment

About this case study:
This case study illustrates how Logica monitors its external environment using PEST analysis to adapt its own business and generate innovative and unique solutions for its clients.

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Supporting resources

External influences

• Powerpoint Presentation »

Economic influences

• Lesson Resource »
• Teacher Guide »

Political influences

• Lesson Resource »
• Teacher Guide »

Social influences

• Lesson Resource »
• Teacher Guide »

Technological influences

• Lesson Resource »
• Teacher Guide »

Other Resources

• Crossword »
• Wordsearch »

  Responding to changes in the market environment

About this case study:
This case study reviews the external factors that have had an impact on Jessops’ operations and strategy.

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Supporting resources

External influences

• Powerpoint Presentation »

Economic factors

• Lesson Resource »
• Teacher Guide »

Political factors

• Lesson Resource »
• Teacher Guide »

Social factors

• Lesson Resource »
• Teacher Guide »

Technological factors

• Lesson Resource »
• Teacher Guide »

Other Resources

• Crossword »
• Wordsearch »

  Intellectual property and the external environment

About this case study:
The role of the IPO is to help manage intellectual property rightsto encourage innovation and creativity. Like all businesss, it needs to take account of and respond to influences in the external environment.

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Supporting resources

• Powerpoint Presentation »

Other Resources

• Crossword »
• Lesson suggestions »
• Wordsearch »
• Worksheet »

Downloadable ePoster available

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SLEPT analysis chart identifying key external influences for the Intellectual Property Office. Digital download prints in A3 size. – £3.99

  Use of PEST analysis at UNISON

About this case study:
This case study focuses on the issues faced by migrant workers in the UK.

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Supporting resources

Other Resources

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• Lesson suggestions »
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• Worksheet »

Downloadable ePoster available

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Table outlining the political, social, environmental and economic factors in UNISON’s external environment. Digital download prints in A3 size. – £3.99

  Highways Agency – PEST analysis

About this case study:
This case study looks at the political, economic, social and technological factors that impact on the Highways Agency.

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Supporting resources

Other Resources

• Crossword »
• Lesson suggestions »
• Wordsearch »
• Worksheet »

  Managing external influences

About this case study:
This case study looks at how PESTEL analysis helps a business to identify which factors in its business environment may be threats or opportunities and to plan for them.

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PESTEL analysis wheel identifying key external influences on First Group. Digital download prints in A3 size. – £3.99

  Using PEST analysis to identify external influences

About this case study:
This case study focuses on the work of the LSC and illustrates what factors affect its performance and how it responds to these factors.

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PEST diagram demonstrating LSC’s responses to major external influences. Digital download prints in A3 size. – £3.99

  Feeding and fuelling the world through technology

About this case study:
This case study looks at how Syngenta, one of the world’s leading plant science businesses, is meeting the dual challenge of increasing crop yield and producing alternative fuels.

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SLEPT analysis showing key external influences that Syngenta needs to take into account. Digital download prints in A3 size. – £3.99

  How McCain responds to changes in the external environment

About this case study:
This case study highlights how use of a SLEPT analysis helps a company respond to changes in its external environment and remain competitive.

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Supporting resources

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• Worksheet »

  Strategic planning – responding to external influences

About this case study:
This case study helps students understand how effective planning is developed by understanding changes in the external environment.

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• Worksheet »

  Responding to a changing marketing environment

About this case study:
As a result of Carefully reading the Case Study, students should be able to: know that Castrol’s heritage is based on a combination of technical excellence in the development and production of oils and a focus on meeting the needs of customers, understand key elements of the dynamic marketing environment in which Castrol operates, and that Castrol has responded to this environment by providing technically superior products, know that Castrol’s oils and lubricants are designed to meet the need of a variety of market segments.

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Supporting resources

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• Worksheet »

  How Lloyd’s responds to changes in the business environment

About this case study:
As a reult of carefully reading the Case Study, students should be able to: understand that the business environment is uncertain and volatile, know that businesses cannot avoid taking risks, value the importance of businesses and households obtaining insurance cover against risk.

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Supporting resources

Other Resources

• Lesson suggestions »
• Worksheet »

  Competitive advantage through sustainable product development in construction

About this case study:
As a result of carefully reading the Case Study, students should be able to: understand the nature of competitive markets, appreciate how the external environment should provide the basis for planning strategy, appreciate how sustainability creates opportunities for businesses.

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Supporting resources

Other Resources

• Lesson suggestions »
• Worksheet »

  Regeneration: meeting needs in a changing environment

About this case study:
As a result of carefully reading the Case Study, students should be able to: identify different activities undertaken by commercial property companies such as Land Securities, understand the meaning and benefits of urban regeneration, appreciate the importance of external influences on a firm’s activities.

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Supporting resources

Other Resources

• Lesson suggestions »
• Worksheet »

  Responding to a changing external business environment

About this case study:
As a result of carefully reading the Case Study, students should be able to: appreciate the complexity of a typical organisation’s business environment, understand the importance of using marketing activities to match the competitive position of an organisation with the environment it serves, understand the various elements of a SLEPT analysis.

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Supporting resources

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• Worksheet »

  How HMRC collects tax revenue to support Government policy

About this case study:
This case study describes the role of HMRC in managing taxation an dhow this supports Government financial policies.

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Chart showing the government influence surrounding paying tax Digital download prints in A3 size. – £3.99

  Interpreting and understanding accounts

About this case study:
This case study looks at the full range of accounting statements including the Income Statement; the Balance Sheet and the Cash Flow Statement

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Supporting resources

Interpreting accounts

• Powerpoint Presentation »
• Lesson Resource »
• Teacher Guide »

Other Resources

• Crossword »
• Wordsearch »

  The benefits of budgeting

About this case study:
This case study shows how Zurich’s careful approach to budgeting is a contributory factor in gaining competitive advantage.

  Planning a budget

About this case study:
This case study shows how the development and use of budgetscontribute to Davis Service Group meeting its objectives.

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Supporting resources

• Powerpoint Presentation »

Other Resources

• Crossword »
• Lesson suggestions »
• Wordsearch »
• Worksheet »

Downloadable ePoster available

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Cycle diagram outlining the process of setting and reviewing budgets including benefits and drawbacks. Digital download prints in A3 size. – £3.99

  Budgeting and strategy

About this case study:
As a result of carefully reading the Case Study, students should be able to: define the term budget and explain the purpose of budgeting, outline the importance of identifying major variances and taking remedial actions, list the advantages and disadvantages of budgeting.

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Supporting resources

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• Lesson suggestions »
• Worksheet »

  Controlling cash flow for business growth

About this case study:
This case study looks at how management accountants forecast, monitor and control cash flow in order to maintain the ongoing financial health of businesses.

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Supporting resources

• Powerpoint Presentation »

Other Resources

• Crossword »
• Lesson suggestions »
• Wordsearch »
• Worksheet »

Downloadable ePoster available

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Demonstrates the process used to reach ‘net cash flow’ using a flow diagram supported with context of management accountants. Digital download prints in A3 size. – £3.99

  Using cost-benefit analysis to appraise investments

About this case study:
This case study examines one major wastewater quality improvement investment made by United Utilities. It shows how important non-financial considerations, such as the impact on the environment, were in arriving at the best decision.

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Supporting resources

Cost benefit analysis

• Powerpoint Presentation »
• Lesson Resource »
• Teacher Guide »

Investment decision making

• Powerpoint Presentation »

Other Resources

• Crossword »
• Wordsearch »

  Investment appraisal in action

About this case study:
This case study looks at how in 2008 Syngenta proposed an investment in new manufacturing capacity that would allow it to increase production of Amistar. It reviews the analyses that helped the company decide whether to proceed with this investment.

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Supporting resources

Investment decision making

• Powerpoint Presentation »

Investment appraisal nvp

• Lesson Resource »
• Teacher Guide »

Investment appraisal payback and arr

• Lesson Resource »
• Teacher Guide »

Other Resources

• Crossword »
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Downloadable ePoster available

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Shows investment appraisal in context at Syngenta, looking at payback, discounted cash flows and average rate return. Digital download prints in A3 size. – £3.99

  Sustainability through investment

About this case study:
This case study explores how McCain Foods evaluated the benefits of proposed sustainable energy projects before making major financial investment.

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  Investing in natural gas: drilling down into the risks

About this case study:
As a result of carefully reading the Case Study, students should be able to: understand the importance of examining detailed data in making investment decisions, know how to set out choices involved in decision making, understand how a calculation involving an investment decision is made.

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Supporting resources

Other Resources

• Lesson suggestions »
• Worksheet »

  Building a brand in order to sustain its life cycle

About this case study:
As a result of carefully reading the Case Study, students should be able to: know what is meant by a product life cycle, understand research is needed to identify the best way of injecting new life into brands/products, explain the key components of a SWOT analysis.

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Supporting resources

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• Worksheet »

  Brand repositioning and communications

About this case study:
As a result of carefully reading the Case Study, students should be able to: explain what is meant by repositioning and why Philips carried out qualitative and quantitative research to identify an appropriate position for the brand, understand why it is important to understand the strengths and weaknesses of an existing brand when deciding how to reposition it, describe how Philips had built a new position for its brand, based on creating products that are ‘designed around you’, ‘easy to experience’, and ‘advanced’.

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  Identifying customers and meeting their needs

About this case study:
As a result of carefully reading the Case Study, students should be able to: understand the importance of a mission statement, and know that Argos’ mission statement focuses on giving customers value for money by providing them with a convenient shopping experience, explain why segmentation helps an organisation to identify and meet the needs of customers and understand how frequency of visitors to an Argos store or site is a good way of segmenting customers, know what is meant by a growth strategy and give a brief explanation of how Argos is seeking to grow.

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  Responding to changing customer requirements: the drive towards Wellness

About this case study:
As a result of carefully reading the Case Study, students should be able to: <ul><li>know that increasing numbers of people want healthier foods</li><li>understand how and why market focused companies (e.g. Nestl&eacute;) respond to such developments</li><li>know about Nestl&eacute: its size, its products and its worldwide reputation.</li></ul>

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• Worksheet »

  Making markets work well with customers

About this case study:
As a result of carefully reading the Case Study, students should be able to: understand the sources of consumer power, understand how the forces of demand and supply work to determine market prices , describe how the OFT uses its powers to promote fair competition. ,

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  Meeting customer needs for competitive advantage

About this case study:
As a result of carefully reading the Case Study, students should be able to: define the term competitive advantage, understand the importance of differentiation as a competitive strategy, distinguish between private and public sector customers.

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Supporting resources

Other Resources

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• Worksheet »

  Using market research to support decision making

About this case study:
This case study focuses on how JD (part of JD Sports Fashion PLC), the UK’s leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business.

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Supporting resources

Market research

• Lesson Resource »
• Powerpoint Presentation »
• Teacher Guide »

Other Resources

• Crossword »
• Wordsearch »

  Discovering customer needs through research

About this case study:
The case study shows how market research enabled Barclays to improve its student account offer.

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Supporting resources

• Powerpoint Presentation »

Other Resources

• Crossword »
• Lesson suggestions »
• Wordsearch »
• Worksheet »

  New products from market research

About this case study:
This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand.

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Supporting resources

• Powerpoint Presentation »

Other Resources

• Crossword »
• Lesson suggestions »
• Wordsearch »
• Worksheet »

  Providing a customer-centric service

About this case study:
This case study focuses on how Zurich has used market research to develop a business strategy of ‘delivering help when it matters so that customers feel valued and taken care of’.

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Supporting resources

• Powerpoint Presentation »

Other Resources

• Crossword »
• Lesson suggestions »
• Wordsearch »
• Worksheet »

  Using market research to relaunch a brand

About this case study:
This case study shows how first direct has used market research to revitalise its brand.

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Flow chart illustrating the relationship and benefits of primary and secondary research. Digital download prints in A3 size. – £3.99

  How market research supports the new product development process

About this case study:
This case study describes the stages of market research which contribute to successful new product development and launch.

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  Using market research to develop a product range

About this case study:
As a result of carefully reading the Case Study, students should be able to: understand what is meant by a product range, know the meaning of marketing and its importance to an organisation, appreciate why market research should shape the product range.

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Supporting resources

Other Resources

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• Worksheet »

  Using sponsorship to increase brand awareness

About this case study:
This case study illustrates how Infiniti formed its partnership with the Red Bull Racing F1 team to increase its global brand awareness, enter new markets and increase its market share in the luxury car market.

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Supporting resources

Marketing mix

• Lesson Resource »
• Powerpoint Presentation »
• Teacher Guide »

Other Resources

• Crossword »
• Wordsearch »

  Creating value through the marketing mix

About this case study:
This case study focuses on the marketing strategies used by Aldi to increase its market share and encourage loyal customers.

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Supporting resources

Marketing mix

• Lesson Resource »
• Powerpoint Presentation »
• Teacher Guide »

Other Resources

• Crossword »
• Wordsearch »
• MP3 Audio case study »

  Planning effective marketing strategies for a target audience

About this case study:
This case study demonstrates how adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic Games to engage with young consumers in the UK and across the globe.

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Supporting resources

Marketing mix

• Lesson Resource »
• Powerpoint Presentation »
• Teacher Guide »

Other Resources

• Crossword »
• Wordsearch »

  The use of social media in promotion

About this case study:
This case study looks at how the National Trust is now adopting a new strategy and modern marketing techniques to excite a younger audience, generate new members and enhance its position as an employer with young people.

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Supporting resources

Marketing mix

• Powerpoint Presentation »
• Lesson Resource »
• Teacher Guide »

Promotion

• Lesson Resource »
• Powerpoint Presentation »
• Teacher Guide »

Other Resources

• Crossword »
• Wordsearch »

  Using the marketing mix to drive change

About this case study:
This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.

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Supporting resources

Price

• Lesson Resource »
• Powerpoint Presentation »
• Teacher Guide »

Product

• Lesson Resource »
• Powerpoint Presentation »
• Teacher Guide »

Other Resources

• Crossword »
• Wordsearch »

  Creating a winning marketing mix

About this case study:
This case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers’ needs in order to achieve business growth.

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Supporting resources

Price

• Lesson Resource »
• Powerpoint Presentation »
• Teacher Guide »

Promotion

• Lesson Resource »
• Powerpoint Presentation »
• Teacher Guide »

Other Resources

• Crossword »
• Wordsearch »

  Using sports marketing to engage with consumers

About this case study:
This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market.

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Supporting resources

Marketing

• Lesson Resource »
• Powerpoint Presentation »
• Teacher Guide »

Promotion

• Lesson Resource »
• Powerpoint Presentation »
• Teacher Guide »

Other Resources

• Crossword »
• Wordsearch »

Downloadable ePoster available

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Highlights how Kia’s marketing strategy, marketing objectives and above and below the line promotional activity all focus on sports sponsorships. Digital download prints in A3 size. – £3.99

  The marketing mix in the food industry

About this case study:
This case study shows how McCain combines all four parts of the marketing mix to develop its marketing strategy.

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Supporting resources

• Powerpoint Presentation »

Other Resources

• Crossword »
• Lesson suggestions »
• Wordsearch »
• Worksheet »

  Live, breathe and wear passion

About this case study:
This case study looks at how Diesel promotes its products and the brand.

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  Protecting the marketing mix through intellectual property rights

About this case study:
This case study looks at how one technology company, Forensic Pathways, has used these legal safeguards for a new development.

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Supporting resources

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• Worksheet »

Downloadable ePoster available

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Diagram highlighting the process of market research leading to the 4 Ps and the importance of protecting the product / idea. Digital download prints in A3 size. – £3.99

  Using the marketing mix in the fashion industry

About this case study:
This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence.

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