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Market Research

Using market research to improve consumer focus

Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on...

Meeting customer needs – young savers

This market research case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people...

Consumer focused product development

We live in a consumer driven society in which the choices made by ordinary people play a large part in shaping decisions made by...

Using market research to develop a product range

The Coca-Cola Company is the world’s leading and best known drinks supplier. Its mission statement is: 'The Coca-Cola Company exists to benefit and refresh...

How market research supports the new product development process

Market research is the process by which businesses find out about customers' needs, wants and desires. It makes possible the successful development of new...

How market research helps Portakabin to remain at the cutting edge

For over 45 years, Portakabin has been producing modular buildings that can be constructed quickly and simply. The business was founded in 1961 by Donald Shepherd....

Using market research to relaunch a brand

Market research is a systematic process used by a business to find out about its customers and its markets. A company uses market research...

Market research and consumer protection

The UK government set up the Food Standards Agency (FSA) in 2000 by Act of Parliament. It is a non-ministerial government department. This means...

Providing a customer centric service

Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland. Today, the company employs 60,000 people. It...

New products from market research

The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....

Discovering customer needs through research

Barclays is a global bank. It provides a range of financial services in 56 countries. Barclays provides retail banking services to customers, whether they...

Using market research to support decision making

Organisations that operate in the business-to-consumer (B2C) market are increasingly turning to market research to support their decision making processes. A retail business, for...

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