Market Research

Using market research to improve consumer focus

Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis...

Meeting customer needs – young savers

This market research case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research...

Consumer focused product development

We live in a consumer driven society in which the choices made by ordinary people play a...

Using market research to develop a product range a...

 The soft drinks categoryCoca-Cola GBoperates in the non-alcoholic beverage market. How these beverages are supplied to consumers...

How market research supports the new product development process

Market research is the process by which businesses find out about customers' needs, wants and desires. It...

How market research helps Portakabin to remain at the...

For over 45 years, Portakabin has been producing modular buildings that can be constructed quickly and simply. The business...

Using market research to relaunch a brand

Market research is a systematic process used by a business to find out about its customers and...

Market research and consumer protection

The UK government set up the Food Standards Agency (FSA) in 2000 by Act of Parliament. It...

Providing a customer centric service

Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland....

New products from market research

The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries...

Discovering customer needs through research

Barclays is a global bank. It provides a range of financial services in 56 countries. Barclays provides...

Using market research to support decision making

Organisations that operate in the business-to-consumer (B2C) market are increasingly turning to market research to support their...

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