ASOS
The product life cycle and online fashion
ASOS.com is the UK’s market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town…
- Product Life Cycle
Follow the decisions that connect customers, products and growth.
Marketing case studies
Understand how organisations research markets, build brands, serve customers and create demand.
164case studies
14topics
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Branding
26 company case studies
Competitive Advantage
2 company case studies
Customer Focus
10 company case studies
International Marketing
1 company case study
Market Research
12 company case studies
Marketing Planning
6 company case studies
Marketing Strategies
18 company case studies
Product Launch
15 company case studies
Product Life Cycle
11 company case studies
Product Portfolio
1 company case study
Promotion
27 company case studies
Segmentation
5 company case studies
SWOT
4 company case studies
The Marketing Mix
26 company case studies
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Featured marketing cases
Start with a real organisation, then use the topic links to compare its decisions with other examples.
Amway
Maintaining the competitiveness of a global brand
THE AMWAY CORPORATION Founded in Ada, Michigan in 1959, Amway has become one of the largest ‘Direct Selling’ companies in the world with nearly…
- Product Life Cycle
Aldi
Creating value through the marketing mix
In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business…
- The Marketing Mix
Akzo Nobel
Corporate Versus Product Branding – A Fine Balancing Act
This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large…
- Branding
Adtranz
A classic solution
In today’s rapidly changing business world, managers are repeatedly faced with a series of problems requiring a range of solutions. Although everyday problems are…
- The Marketing Mix
Adidas
Planning effective marketing strategies for a target audience
Since it was established in Germany in 1949, by Adolf Dassler, Adidas has been synonymous with the sporting industry. Today, Adidas is a global…
- The Marketing Mix
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