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Marketing Case Studies by topic

Dive into our marketing case studies to uncover the strategies behind successful campaigns. Learn how businesses effectively reach their audiences, build brands, and drive sales, providing inspiration and lessons for your marketing endeavors.

Branding

Reclaiming the identity of a brand

Branding strategies to create value

Creating a new and exciting brand Café Cadbury

The importance of cause related marketing

Building on a fashionable brand image

Healthy Eating

Competitive Advantage

The Freeserve solution

Developing a competitive edge

Customer Focus

Identifying customers and meeting their needs

Moments of truth – focus on customer service

Responding to changing customer requirements the drive towards wellness

Meeting customer needs for competitive advantage

Applying the personal touch to financial services

Building a local retail strategy

International Marketing

Poland a developing market

Market Research

Using market research to develop a product range

Using market research to support decision making

New products from market research

Consumer focused product development

Discovering customer needs through research

How market research supports the new product development process

Market Planning

Developing a marketing plan

Reaching customers through direct selling

Responding to an emerging market

How the role of marketing drives business forwards

The marketing process

Social marketing in the new millennium

Marketing Strategies

Within an arm’s reach of desire – global marketing

Building brand equity at Heinz

The repositioning of Hobnobs

Developing products and services to meet market demand

Marketing strategy for growth

Developing competitive marketing strategies

Product Launch

Indian Ready Meals – Partnership in action

No 7 the relaunch of a brand

Relaunching a product

Developing a uniform global marketing presence

Launching a new cinema

Successful products successful solutions

Product Life Cycle

The product life cycle and online fashion

Extending the product life cycle

Kit Kat revitalising a brand leader

Long term maintenance of a classic brand name

Balancing the product portfolio to satisfy customer demand

Injecting new life into the product life cycle

Product Portfolio

Achieving growth through product development

Promotion

Superbrand sponsorship

Using IT in sales and marketing

The Absolute. Tour

Sponsoring the Nationwide Football League

Making the world’s best-known product

Using promotion to boost sales and brand value

Segmentation

Segmentation

Targeting a market segment

Using global segmentation to grow a business

Focusing on a brand product range

Honour the past invent the future

SWOT

SWOT analysis and sustainable business planning

Changing the views of business

SWOT analysis in action at Skoda

Securing a market leading future through SWOT analysis

The Marketing Mix

Planning effective marketing strategies for a target audience

Using the marketing mix in the fashion industry

Creating value through the marketing mix

Pricing the product

Launching a new product into a developed market

Entering a new market with a new product