Marketing Case Studies by topic

The use of technology in the retailing environment has created a massive change in expectations about how customers expect to shop in the future....

Philips was established in 1891 and made lightbulbs - a simple product. Throughout the years the company increased its portfolio into technology products that...

In the modern business world, an organisation’s brand image can be as important as the goods or services it produces. A strong brand image...

The Internet is a rapidly growing medium which enables people all over the world to share information, communicate, be entertained and conduct business. It...

Premium brands capture the public imagination when they stand out from the rest. Obvious examples are Earl Grey tea which connoisseurs recognise for its...

Sectors of the economy Economic activity is usually divided into 3 sectors: 1. Primary industry - involves extracting raw materials. When economies first start growing they...

In the business world of the 1990s organisations cannot afford to remain still. Only 32 of the top 100 of Britain’s biggest industrial companies...

Over recent years many changes have taken place in traditional service organisations. There have been many reasons for these changes. Some have been brought...

Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European confectionery markets? Because there were a number...

We live in a consumer driven society in which the choices made by ordinary people play a large part in shaping decisions made by...

Market research is a systematic process used by a business to find out about its customers and its markets. A company uses market research...

This market research case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people...

McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its...

'The industry as a whole is under-achieving.' This was the verdict of the Construction Task Force, led by Sir John Egan, in July 1998....

For modern business organisations, developing goods or services is not enough. Goods must also be available in the right quantity and at the right...

Television is moving into a radical new era, heralding the most exciting televisual developments of your lifetime. Increasingly viewers will take charge of their...

As an organisation develops a strategy, it is not making short-term decisions. Instead, it is creating a pathway that leads to a long term...

Voted ‘Luxury Retailer of the Year’ in 2013, Harrods is a department store with a difference. Its unique brand is recognised across the world....

In order to enjoy a comfortable retirement, individuals need to take responsibility for their future. Creating a pension should not be delayed as there...

In its simplest form marketing answers the question - What does the customer want to buy? A key definition of marketing is: Marketing is...

Few markets remain in the same state for long. In some cases consumers needs change with some companies choosing to respond. Depending on the...

JD is the UK’s leading retailer and distributor of fashionable sports and casual wear. JD has a reputation as the most innovative visual merchandiser...

Founded in Ada, Michigan in 1959, Amway has become one of the largest 'Direct Selling' companies in the world with nearly three million Independent...

Consumers make many different buying decisions every day. It is important that large companies developing products for the consumer market-place understand the many factors...

A main source of business growth is through product innovation. New products often come from ideas. These are either new ideas or ideas for...

Fast-developing organisations have a range of business objectives that provide a direction for their actions and drive them forward, particularly in markets that are...

Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...

Mission and market A mission statement sets out why an organisation exists. Having a mission statement helps to clarify what the business is trying to...

In recent years, Australia has become an increasingly desirable holiday destination for UK travellers due to its diversity as a travel destination, beaches, outback,...

BIC® is one of the global brands whose brand name is closely associated with the company's products e.g. BIC biros. In the modern world,...

Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has...

In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement designed and produced their own bicycle. Their business became Skoda in 1925....

For many builders and developers, it is too costly to buy plant equipment (fixed assets) outright. Instead, they hire the equipment they need from...

IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest...

Marketing involves finding out what your customers want and then meeting their requirements. To satisfy its customers, a business must create a successful mix...

NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold...

Vodafone is the world’s largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries...