Home Marketing Branding Building a brand in order to sustain its life cycle (MP3)

Building a brand in order to sustain its life cycle (MP3)

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Building a brand in order to sustain its life cycle in full in audio MP3 format taken from edition 10 of Business Case Studies.

(podcast) As a result of carefully reading the Case Study, students should be able to:

  • know what is meant by a product life cycle
  • understand research is needed to identify the best way of injecting new life into brands/products
  • explain the key components of a SWOT analysis.

Read the case study this MP3 podcast relates to here


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