Building a brand in order to sustain its life cycle in full in audio MP3 format taken from edition 10 of Business Case Studies.
(podcast) As a result of carefully reading the Case Study, students should be able to:
- know what is meant by a product life cycle
- understand research is needed to identify the best way of injecting new life into brands/products
- explain the key components of a SWOT analysis.
Read the case study this MP3 podcast relates to here