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New Product Development

One to One – Designing user-friendly technology

“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the...

Using colour in new product development

It's a colourful world! Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...

Design as a differentiator

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

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