Communications

Using business TV within a changing organisation

Internal communications occur between various members and parts of an organisation and, usually, there are several different...

Communicating through the “world game”, for brand and corporate...

Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so...

The importance of effective communication in a competitive market

Effective communications is a key element of any business’s operations. How well a business communicates with its...

Communication the key to success

This case study focuses on the issue of communications. It describes a range of ways in which...

Building a better business through communication

In a social world, businesses are social organisations. Within any organisation, there is a maze of pathways...

Using communications to develop business opportunities

Direct sellingAmway was set up in 1959, with only a disused service station as a base. Today,...

Developing a communications strategy

This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity...

Getting the message across the importance of good communications

Today´s Inland RevenueThe range of work undertaken by the Inland Revenue is broadening. It includes helping people...

Using business principles to support ethical communication

In 1985 the first mobile phone call was made on the Vodafone network. This is now one...

Communication strategies to engage a variety of stakeholders

Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental...

Using effective communications

Although they might not know it, when people are at work they engage in the process of...

Devising a communications plan

Research shows that children benefit from eating a healthy breakfast prior to the start of the school...

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