Operations Case Studies by topic

The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...

Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...

All organisations are faced with periods of evolution and revolution. As they prepare for a period of change, there will undoubtedly be immense upheaval....

Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...

Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....

Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since....

When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...

In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...

British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...

The importance of Health & Safety Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...

Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...

The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...

The Dyson Dual CycloneTM is the first breakthrough in vacuum cleaner technology since 1901. In 1979, James Dyson noticed that his bag vacuum cleaner...

Companies must innovate in order to keep ahead of their competitors. If an organisation wants to create a business strategy that keeps it at...

The food retail industry is a highly competitive market. More so than ever, organisations need to offer customers value for money. Customers want the...

The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...

Portakabin is an international company. It produces some of the most advanced building systems available. The company is part of the £700 million turnover Shepherd...

One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...

Cement was invented in England in 1824 and is a key ingredient in concrete. Every year the average family uses one tonne of cement...

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...

Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...

With the changing expectations of customers, organisations constantly need to adapt to remain competitive. When faced with such pressures for change, managers may look...

As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one of the new rail franchises to run train services...

This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the...

It's a colourful world! Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...

Cities are not just concentrations of people, they are also centres of economic activity and decision-making. Many European cities now face a transportation crisis....

The challenge facing the world economy today is to provide sustainable approaches to economic growth. Industrial processes have the potential to provide better living...

Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...

We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge...

Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...

Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...

Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...

Imagine a world in which consumers cannot tell how reliable a product or service is and have no knowledge about the suitability of things...

A quality material, product, process, service or system is one that meets the needs of customers. Today, customers, including consumers, know what they want...

New goods and services come to market after a sequence of activities: researchdevelopmenttestingproduction and launch. This case study shows how BSI British Standards (BSI), the UK”s...

AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...

Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...

The origins of Sheffield Forgemasters can be traced back to 1805. In that year, Edward Vickers, a traditional miller, made the largest steel ingot...

What would happen if Christmas trees were not available until Easter? How would you feel if you tried to buy a coffee at your...

It is easy for consumers in a changing world to take availability and choice for granted. This can be best characterised by examining markets...

Most of us love chocolate in one form or another and every week a typical UK citizen spends around £1.80 on it. Amazingly, UK...