Case Studies

Kraft Foods Inc. is the world's second-largest food and beverage company with revenues in 2005 of over $34 billion. Kraft Foods is classified as...

Over recent years, the changing political, social and economic environment has created a different type of competitive situation for European companies. The pace of...

We live in a consumer driven society in which the choices made by ordinary people play a large part in shaping decisions made by...

Few markets remain in the same state for long. In some cases consumers needs change with some companies choosing to respond. Depending on the...

Changing the culture at Argos A company's culture is based on the values and beliefs that are shared across the organisation. It is challenging yet...

Sectors of the economy Economic activity is usually divided into 3 sectors: 1. Primary industry - involves extracting raw materials. When economies first start growing they...

Television is moving into a radical new era, heralding the most exciting televisual developments of your lifetime. Increasingly viewers will take charge of their...

How is the most widely recognised product in the world made? How are the required quality standards met for every single unit of that...

This market research case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people...

Constant change places demands on organisations. To meet these challenges, organisations need to be dynamic and adaptable. They need to have the right people...

UNISON is the UK’s biggest public service trade union. It represents 1.3 million members who deliver essential services to the public. These are services...

Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...

Today, we have moved well beyond the time when decisions were made at the top of an organisation and then passed ‘down the line’...

As an organisation develops, it creates working practices within the business that reflect its way of doing things. These practices become embedded in decisions...

British Gas is part of the Centrica Group. It is the country”s best recognised energy brand. Centrica is a multinational company, with businesses in...

The Forestry Commission has a huge responsibility. It cares for 827,000 hectares of sustainably-managed woods and forests and plants more than 17 million trees...

Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...

Founded just 15 years ago, Capco is a leading international provider of consulting, managed services and technology solutions for the financial services industry. With...

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

Financial stability is crucial to the success of businesses of all sizes. As a business owner, you must ensure that your company maintains its...

Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

McDonald's is one of only a handful of brands that command instant recognition in virtually every country in the world. It has more than...

BSI was the pioneer in creating standards. It is the UK's National Standards Body - the world's first. It also plays a prominent role...

Most of us love chocolate in one form or another and every week a typical UK citizen spends around £1.80 on it. Amazingly, UK...

This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

Cities are not just concentrations of people, they are also centres of economic activity and decision-making. Many European cities now face a transportation crisis....

Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...

Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...

Everything you use at home, at school, or college has its origins in simple, perhaps ingenious, ideas. However, it takes more than creative thinking to...

Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...

Building societies are mutual organisations.  This means that they have no shareholders and operate solely in the interests of their members. A member is...

Governments have no money of their own. They must raise it in ways that are efficient and also acceptable to citizens. That means having...

One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...

The virtuous circle of mutuality In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...

The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...

In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add value to their products. Adding value means...

Every year thousands of entrepreneurs decide to set up their own businesses, anticipating great financial rewards. However, over half of new business start-ups fail...

One approach to business is to develop a product and then look for customers. However, for many businesses the customers come first. They adopt...

UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...

The purpose of competition policy Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by: encouraging enterprise,...

All organisations operate within a wider environment in which they need to carefully build up and to sustain long-term relationships. In recent times it...

In the past there was always a belief that large corporations with the ability to develop mass-production techniques and gain from economies of scale...

Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...

Businesses do not operate in isolation. They are constantly faced with internal and external factors that impact on the dynamics of their operations. Monitoring...

After the Second World War, the British welfare state was further strengthened. The welfare programme offered citizens an education, an opportunity to find a...

Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...

The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...