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HomeCase Studies

Case Studies

The importance of building a strong brand image

In the modern business world, an organisation’s brand image can be as important as the goods or services it produces. A strong brand image...

Poland a developing market

Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European confectionery markets? Because there were a number...

Developing customer focus

In the business world of the 1990s organisations cannot afford to remain still. Only 32 of the top 100 of Britain’s biggest industrial companies...

Applying the personal touch to financial services

The Co-operative Insurance Society (CIS) operates in one of the most dynamic and complex markets in the world. Insurance is one of the UKÕs...

Refocusing a product

In May 2001, at the Sony Radio Awards, Radio 2 was named Station of the Year for the second time in 3 years. This...

Using planning analysts at the centre of brand development

In a competitive market, the organisations most likely to meet their objectives are those that are capable of leading rather than following changes within...

Creating value through the marketing mix

In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business...

Within an arm’s reach of desire – global marketing

Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...

A focus on customer service

Over recent years many changes have taken place in traditional service organisations. There have been many reasons for these changes. Some have been brought...

Making the labour market work better

The New Deal Unemployment is one of the worst social evils. It saps the self-confidence and motivation of those it affects directly and has knock-on...

Developing the skills for managing change

Change is something that happens in businesses all of the time. Change can occur in an organisation’s internal or external environment. As a result,...

Investing in training to safeguard the future

Training and innovation The Group aims to be Europe's most innovative, profitable and customer focused printing company. It is constantly looking for ways to enhance...

Apprenticeship training within the steel industry

Sheffield Forgemasters International Ltd (SFIL) is a steel producer and engineering company. Based in South Yorkshire, the heartland of traditional steel production, the company...

Job roles at Specsavers

Specsavers is one of the best known names in optical retailing in Britain. Optical retailing involves selling spectacles and other eye care products on the...

Motivation within a creative environment

Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...

Driving change through training and development

A Northern Rock case study Every organisation needs to move forward and face the future. In order to do so it must take decisions which...

Using a range of management styles to lead a business

For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...

Acas and effective workplaces

As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...

The importance of accounting standards

PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...

Raising finance for SMEs

It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

Calculating the risks in making investment decisions

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Costing aircraft components

When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

Planning a budget

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

Using cost benefit analysis to appraise investments

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

The business mission of Britannia

Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...

Budgeting and strategy

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

Managing trading risk

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

Adding value through health and safety

Adding value to a product involves making it more desirable and better for the final consumer. Ways of adding value to a product or...

Using research and development to improve agricultural productivity

The population of the Earth is growing at a fast pace. In 1950, 2 billion humans lived on the planet. By 2006, this had...

Developing competitive advantage through customer service

Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since....

Supporting business through standards

New goods and services come to market after a sequence of activities: researchdevelopmenttestingproduction and launch. This case study shows how BSI British Standards (BSI), the UK”s...

Using customer service to position a business

However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new...

Organic product development to accelerate growth

“IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!” Many of the best business lessons are based on...

Using IT to energise sales and marketing

Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...

Standardization and quality management

Imagine a world in which consumers cannot tell how reliable a product or service is and have no knowledge about the suitability of things...

Health safety in the modern workplace

The importance of Health & Safety Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...

The Body Shop Approach to Stakeholder Auditing

This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their...

Business aims objectives and values

Aims and objectives Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...

Using stakeholder partnerships to maintain success and secure the future

NATS is the world’s leading provider of a range of air traffic services. This includes providing air traffic control (ATC) services for some of the world’s...

Converting to a Public Limited Company – PLC

On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...

Going for growth

Going for profitable growth is nothing new for Dixons Group plc. The company began in 1937 in a modest way in portrait photography. Today,...

Delivering the mission statement

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

Going for growth by investing in people products and plant

Hazlewood Sandwiches Greencore's traditional activities lie at the start of the food production chain, whereas the new convenience foods operations are at the end of...

Enterprise in the fast lane

An entrepreneur is someone who is prepared to take a risk by setting up and organising a new business or enterprise, without the certainty...

Vision, values and their influence on business strategy

If you have travelled by road recently it is highly likely that you will have seen the familiar sight of a National Express coach....

Introducing an established brand – bringing Yellow Bus to Britain

Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...

Taking direct banking a step further

This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...

The value of Responding to a changing market

There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....

Using technology to improve economies

Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...

Working for free trade

Businesses and consumers in the UK are buying and selling goods and services in ever more diverse and distant markets as globalisation increases. Trade...

Welfare to work

After the Second World War, the British welfare state was further strengthened. The welfare programme offered citizens an education, an opportunity to find a...

The importance of competition policy

The purpose of competition policy Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by: encouraging enterprise,...

Working for sustainable development in the primary industry

Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...

Regulating a utility

We all rely upon having access to water throughout each day every day of our lives. Think how many times over a 24 hour...

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