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Case Studies
Launching a new cinema
A successful business strategy sets out the long-term direction for an organisation and allows it to respond to the changing business environment in which...
Building a business in Europe
Over recent years, the changing political, social and economic environment has created a different type of competitive situation for European companies. The pace of...
Securing a market leading future through SWOT analysis
For many builders and developers, it is too costly to buy plant equipment (fixed assets) outright. Instead, they hire the equipment they need from...
Developing a marketing plan
The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911...
Development of the Dr. Martens brand through trade mark protection
Branding of a product is important for both buyers and sellers. For buyers, branding reduces the random nature of product selection. It helps them...
Balancing the marketing mix through creative and innovative strategies
The Kellogg Company was founded in 1898 by W.K. Kellogg and his brother, Dr John Harvey Kellogg. Through experimentation with flaked corn, W.K. Kellogg...
Linking promotional activity to the product life cycle
Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...
The rebirth of Skoda
This case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product...
Partnership through sponsorship
Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions. If it had not been for corporate...
Trade associations at work
This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service...
Using communications to develop business opportunities
Direct selling
Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...
Operations management: The Wincanton Way
Wincanton's mission is 'delivering supply chain solutions across Europe'. The company is customer focussed: its aim is to help its customers become more efficient...
Developing key skills for a lifetime of opportunity
If you ask your friends about how school or college is helping them to achieve their ambitions, they will probably talk about their performance...
Roles and responsibilities
OPITO is the focal point for skills, learning and workforce development in the oil & gas industry. It aims to deliver the right skills for...
Developing a career path in retail
‘Harrods of London’ is a British institution. It is probably the most well-known and respected retail store in the world. For 162 years, Harrods...
Using business principles to support ethical communication
In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the...
Using effective recruitment to retain a competitive advantage
Cummins - a leader in the market for power
Operating in B2B markets, Cummins is a leading world-wide designer and manufacturer of high performance diesel...
Recruitment and selection at Enterprise Rent-A-Car
Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car dealership in St Louis in the USA. The...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
The processes involved in costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Health safety in the modern workplace
The importance of Health & Safety
Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...
Building the Jaguar S-Type at Castle Bromwich
The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...
Becoming a lean service organisation
The Legal Services Commission is a service organisation. It provides legal services through its Providers in the form of advice and legal help to...
Managing and rewarding customer loyalty
This case study focuses on the way in which Britannia Building Society has continued to place its customers at the centre of all its...
Quality through standards
BSI was the pioneer in creating standards. It is the UK's National Standards Body - the world's first. It also plays a prominent role...
Turning waste into wealth
The challenge facing the world economy today is to provide sustainable approaches to economic growth. Industrial processes have the potential to provide better living...
Marketing solutions via technology
When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Their energy, drive and enthusiasm...
Progress with e-commerce
Since Bill Gates founded Microsoft Corporation in 1975, its mission has been to create software for the personal computer that empowers and enriches people...
Delivering service excellence in the supply chain
As consumers, we expect our favourite brands to be available wherever we want to buy them and to be of the highest quality. For...
Stakeholders in recycling and reuse
Vodafone is a mobile network operator headquartered in Newbury, Berkshire. In 2006 its income was just over £5 billion. This made it the largest...
Powering forward with a new vision
This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...
Achieving growth in a competitive marketplace
In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...
Creating a global business
A key issue facing any large business today is that of rightsizing i.e. developing a business that is just the right size - for...
The natural 1st choice dairy company
Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...
Social responsibility – using resources more efficiently
Dragline at Isibonelo colliery, South Africa.
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The challenge facing business and society in the 21st century is how to use...
Growth through investment
Bibby Line Group started out as a family-run shipping business. It was founded in 1807 and since that time the company has grown to...
Money markets and more
The business environment of today is more complex, faster moving and more volatile than ever. In order to survive in such an environment, businesses...
A vision for a smarter world
Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’ is referred to as Intellectual...
Business ethics and sustainability in the steel industry
Steel is a unique and vital material. It touches almost every part of modern life. It is a key element of our infrastructure. From...
How an environmental management system EMS helps create a sustainable business
Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...
Implementing codes of conduct
All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...
How a regulatory system works in practice
The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...
Responding to changes in the market environment
Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...
Highways Agency PEST analysis
The strategic road network in England consists of motorways and major 'A' roads. It represents only 3% of all roads in England yet carries...
Socially responsible investment
In the business world, ‘investment’ has two separate but related meanings. For many producers, ‘investment’ means spending money in ways that add to the...
Meeting and exceeding consumer protection laws to drive competitive advantage
DSGi is the leading European specialist retailer of consumer electronics. In the UK the Group includes the well known chains of Currys, Dixons, PC...
Golden Lights – responding to a changing market
Golden Wonder has been one of the most easily recognisable household names for over fifty years. It has developed a product portfolio which includes...