11.8 C
London
Tuesday, March 19, 2024
£0.00

No products in the basket.

HomeCase Studies

Case Studies

Using planning analysts at the centre of brand development

In a competitive market, the organisations most likely to meet their objectives are those that are capable of leading rather than following changes within...

An enterprising approach to a marketing re launch

Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...

Partnership through sponsorship

Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions. If it had not been for corporate...

Building a photographic system around the user

In its simplest form marketing answers the question - What does the customer want to buy? A key definition of marketing is: Marketing is...

Marketing strategy for growth

Businesses must respond to change in order to remain competitive. Developing appropriate strategies which allow them to move forward is essential. Wilkinson is a...

How market research helps Portakabin to remain at the cutting edge

For over 45 years, Portakabin has been producing modular buildings that can be constructed quickly and simply. The business was founded in 1961 by Donald Shepherd....

Meeting customer needs – young savers

This market research case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people...

The new world of Rexam

We are surrounded by brand images. Coca-Cola, Nike and Shell are all strong brands backed by corporate names that we are all familiar with....

Pricing the product

Pricing is one of the most important decisions made by any business organisation. Economists use the term market clearing price to identify a price...

A truly global market

What is insurance? Life is full of risks. Insurance can provide security against some of these risks. For example, motor insurance provides cover for certain...

The role of an equal opportunities policy

A critical issue in the development of a successful working relationship is whether we believe we are treated differently from someone else, not because...

Developing appropriate leadership styles

Tesco is a customer-orientated business. It aims to offer products that provide value for money for its customers and to deliver high-quality service. Tesco wants...

Training and development at NDA

Nuclear reactors for the production of energy (electricity) were first used in the mid-1950s. In 2005 the Nuclear Decommissioning Authority (NDA) was set up...

Communication strategies to engage a variety of stakeholders

Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also...

Communication the key to success

This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with their workforce in order...

Using business TV within a changing organisation

Internal communications occur between various members and parts of an organisation and, usually, there are several different ways of delivery. Communication is a two-way...

Increasing employee engagement through HRM

Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...

Creating a new way of working based on trust

In recent years this pattern has changed. We have seen the stripping out of layers of bureaucracy as organisations have become leaner and flatter....

Controlling cash flow for business growth

CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

Trading places

In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...

The role of asset management

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

Raising finance for SMEs

It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

Planning a budget

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

The benefits of budgeting

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

Financial statements and reporting

Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...

Costing aircraft components

When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

Investing in natural gas drilling down into the risks

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

The acquisition of Dr Pepper/Seven Up Company Inc

This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...

Health and safety in the workplace

Everyone has the right to be in a safe and healthy workplace. This is a basic human right as most people spend a large...

Quality through standards

BSI was the pioneer in creating standards. It is the UK's National Standards Body - the world's first. It also plays a prominent role...

Solving complex supply chain problems

Making products available, wherever they are required, benefits customers. Although customers do not actually view the operation of supply chains, they value product availability...

Managing health and safety a quality approach

British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...

Taking a long term view developing fuels for the future

How we use oil is becoming an increasingly important issue. There has been growing concern over society's dependence on oil, the impact of vehicle's...

Continuous improvement as a business strategy

The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...

Continuous improvement within an organisation

Some business improvements involve a giant leap forward. An example of this would be the development of a revolutionary new product such as the...

Innovation the route to winning

The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...

Developing growth strategies to become a market leader

A business will not become the market leader by chance. It takes careful planning to build an organisation that outperforms its competitors. In business,...

Values into vision

In 2011 the world's population reached 7 billion, compared to just 3.5 billion in 1969. Current estimates suggest that it will reach 9 billion...

The rebirth of the MGF

We identify with products in a variety of ways. At a simple level we may buy a coat in order to keep warm or...

Social responsibility – using resources more efficiently

Dragline at Isibonelo colliery, South Africa. Mandatory credit: VisMedia +44 (0)20 7613 2555 The challenge facing business and society in the 21st century is how to use...

The role of stakeholders

Amway is one of the world's largest direct sales companies. It is a global enterprise and is privately owned by the families that started...

Going for growth by investing in people products and plant

Hazlewood Sandwiches Greencore's traditional activities lie at the start of the food production chain, whereas the new convenience foods operations are at the end of...

The first electronic stock market

The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...

Critical path analysis at Network Rail

Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...

Delivering the mission statement

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

The importance of competition policy

The purpose of competition policy Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by: encouraging enterprise,...

How Lloyds responds to changes in the business environment

A brief history of Lloyd's -covering risks Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...

Constructing the future

Many people perceive the construction industry as towering cranes over a city skyline or a pile of bricks and cement in a backyard. In...

Partners in international trade

This case study focuses on the HSBC Group, which, as one of the largest banking and financial services organisations in the world, is able...

Responding to a changing marketing environment

Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...

Tackling the shortage of building land

All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...

Using PESTEL to design effective strategies

When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...

Responding to a changing market

Golden Wonder has been one of the most easily recognisable household names for over fifty years. It has developed a product portfolio which includes...

Developing and implementing a strategic approach to ethics

Ethics and business aims Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million...

Categories