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Case Studies

Delve into our extensive library of business case studies, offering real-world examples across multiple industries. Each case provides valuable insights into business challenges and strategies, aiding both students and professionals in grasping complex concepts.

Marketing Case Studies

Creating consumer demand for SKY TV through sports

Kit Kat revitalising a brand leader

The vital role of sales at Kraft Foods UK

The repositioning of Hobnobs

No 7 the relaunch of a brand

Discovering customer needs through research

People Case Studies

Meeting business needs through training and development

Driving change through training and development

Getting the message across the importance of good communications

Managing change through training and development

Flexible working patterns at the Audit Commission

Using a range of management styles to lead a business

Finance Case Studies

The role of asset management

Using cost benefit analysis to appraise investments

Private Finance Initiatives

The commodities futures market – managing trading risk

The importance of accounting standards

Managing financial risk

Operations Case Studies

Innovation the route to winning

MedGuard: Ensuring Your Health and Safety with Innovative Solutions

Leading the digital revolution through innovation

Improving the performance of manufacturers

The role of a multi national in developing markets

Competitive advantage through efficiency

Strategy Case Studies

Securicor and the private finance initiative

Entrepreneurship in engineering

Driving forward environmental aims and objectives

Creating a global business

Developing ethical business strategies

Using strategy and planning to measure monitor and report performance

External Environment Case Studies >

Constructing the future

The knowledge-driven economy

Business principles in action nutritional labelling

De-regulation

At the helm: steering the economy

Using technology to improve economies

Popular Case Studies

Using colour in new product development

Meeting business needs through workforce planning

Developing products and services to meet market demand

Developing a partnership to support the interests of young people

Entering overseas markets

A truly global market