Customer Service

If it doesn’t benefit the customer – We don’t...

Just think about how goods and services today are provided for our every need. In the 70s...

Client servicing in a customer-focused organisation

This case study focuses on how one of this country’s major service organisations, The Equitable Life Assurance...

Using customer service to position a business

However, customer service is only a small part of the overall offer. For example, a customer may...

Managing and rewarding customer loyalty

This case study focuses on the way in which Britannia Building Society has continued to place its...

Developing a customer focused sales strategy

Changing customers expectationsThe 1980s were marked by a growth in consumer spending and a housing boom. Easy...

Building an airline through brand values

Anybody who has bought a car will tell you that there are tangible points of difference which...

Using call centres to deliver customer solutions

Customer satisfaction depends upon a product’s performance in relation to a buyer’s expectations. If the product’s performance...

Making life easier

For businesses to survive and prosper, they must listen to and fulfil the needs of their customers....

An integrated approach to customer service

When customers buy a product or service they are increasingly aware that they are also buying an...

The importance of excellent customer service

With a proven track record in supplying the highest quality accommodation, Portakabin hires and sells permanent and...

The importance of customer service

Customer serviceis the whole activity of identifying customer needs in all their complexity, satisfying them fully, and...

The importance of customer service at Enterprise Rent-A-Car

Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business...

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