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Strategy Case Studies by topic

Driving forward environmental aims and objectives

There are many issues in the workplace that require discussion, for example, attention to health and safety at work. This helps to keep accidents...

The business of economic development and regeneration

The economy of the UK has experienced a dramatic change in recent years as a result of both:• demand factors – modern consumers want...

Developing initiatives to improve financial stability

This case study examines how one organisation dealt effectively with a key funding issue when faced with the loss of funds from a major...

Building a global telecommunications business

The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...

Building a joint venture in an emerging market

Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...

Reinventing the organisation – Heinz Europe

The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...

Creating an effective organisational structure

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...

Decentralisation within a book retailer

The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and employs approximately 4,200 people. Organisations...

A business case for investing in rail

Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...

Making the best use of limited resources

One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...

Creating an entrepreneurial partnership

Cosmetics is a huge and fast growing industry comprising fragrances, traditional cosmetics, beauty and skin-care preparations as well as many different hair care and...

Supporting new business start-ups

Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

Driving forward a business start up

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

Developing ethical business strategies

CIMA, the Chartered Institute of Management Accountants, is the world's largest professional body of management accountants, with over 203,000 students and members in 173...

Creating strategic direction

In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals....

Building a competitive advantage

A successful company understands the nature of the environment in which itoperates, and manage to identify how best to gain a competitive advantage over...

Creating a high performance culture

Organisational culture and values The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...

Developing clear strategies to fulfil strategies within cultural aims and values

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...

Changing the culture at Jaguar

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

Decision making techniques

A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...

Decision making in an uncertain world

Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...

Critical path analysis at Network Rail

Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...

Making the things that make communications work

Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...

Money markets and more

The business environment of today is more complex, faster moving and more volatile than ever. In order to survive in such an environment, businesses...

Entrepreneurship in engineering

In an increasingly service-orientated world of work, it is easy to miss the vital role engineers play in transforming our lives. Engineering is the...

Developing growth strategies to become a market leader

A business will not become the market leader by chance. It takes careful planning to build an organisation that outperforms its competitors. In business,...

The first electronic stock market

The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...

Growth through investment

Bibby Line Group started out as a family-run shipping business. It was founded in 1807 and since that time the company has grown to...

The business of nuclear decommissioning

The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...

Meeting the needs of the consumer

“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...

Delivering the mission statement

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

Achieving a competitive advantage through risk management

Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...

The power of partnerships

This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...

Calculating and managing risk

Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...

Sectors of industry

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...

Stakeholder engagement

The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...

Respecting stakeholder values

Michelin continues to be the world's number one tyre manufacturer. The company has a unique and famous marketing emblem, 'Bibendum', more commonly known as...

Operating a statutory body in a commercial environment

Government plays an important role in the lives of individuals and business organisations. There are many reasons why governments intervene in markets. For example,...

A customer centred approach to providing insurance

One approach to business is to develop a product and then look for customers. However, for many businesses the customers come first. They adopt...

Matching people with technology to create a global strategy

In recent times, the structure and operation of many major industries has changed greatly through their use of information technologies. For example: online data systems have...

Delivering a business strategy

TNT is the market leader in the provision of business-to-business (B2B) express delivery services. It delivers documents, parcels and freight securely between businesses, using the...

Businesses and taxation

Business growth Many business owners regard business growth as desirable. So, too, do governments. There are many ways in which businesses can grow e.g. by: increasing...

Securing customers interests through mutual ownership

The changing market for building societies Building societies have a long history of caring for their members. They encourage them to save and help them...

Adding value to the case for building societies

Building societies are mutual organisations.  This means that they have no shareholders and operate solely in the interests of their members. A member is...

Vision values and mission in driving strategy

The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen in stores in 18...

Promoting Social Inclusion through access to legal services

which it manages its economic and social role. For example, it now owns very few manufacturing or service industries as many public corporations have...

The natural 1st choice dairy company

Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...