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Strategy Case Studies by topic

Using technology to create a paperless office

Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...

Effective strategies for long-term growth

Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...

Developing initiatives to improve financial stability

This case study examines how one organisation dealt effectively with a key funding issue when faced with the loss of funds from a major...

Building a global telecommunications business

The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...

Building a joint venture in an emerging market

Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...

Working with bottling franchisees around the world

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...

Reinventing the organisation – Heinz Europe

The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...

Decentralisation within a book retailer

The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and employs approximately 4,200 people. Organisations...

A business case for investing in rail

Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...

Making the best use of limited resources

One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...

Driving forward a business start up

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

Supporting new business start-ups

Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

Tips to Start a Startup in Leeds

Leeds is a vibrant city that has, in recent years, been gaining prominence as a hub for innovation and entrepreneurship. With a thriving ecosystem and...

Providing means of payment for today and for the future

In recent years we have seen a dramatic transformation in the way in which people in this country use money. The textbooks tell us...

The rebirth of the MGF

We identify with products in a variety of ways. At a simple level we may buy a coat in order to keep warm or...

Securicor and the private finance initiative

The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...

Creating a high performance culture

Organisational culture and values The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...

Changing the culture at Jaguar

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

Developing clear strategies to fulfil strategies within cultural aims and values

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...

Decision making techniques

A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...

Managing risk through effective team based decision making

Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for energy supply companies must make...

Decision making in an uncertain world

Modern organisations operate within an environment of change. There are all sorts of factors that change within this environment - for example, the market...

Making the things that make communications work

Organisations gain many different operational benefits from producing goods or providing services on a large scale. As they get larger, often through the integration...

Intellectual property rights and entrepreneurship

People have ideas all the time. In business, new ideas can lead to new products and services. They can lead to a better way...

The importance of entrepreneurship in small businesses

Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some may not realise many of...

Developing growth strategies to become a market leader

A business will not become the market leader by chance. It takes careful planning to build an organisation that outperforms its competitors. In business,...

The first electronic stock market

The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...

Entering overseas markets

Provident Financial was founded in West Yorkshire, England in 1880 by Joshua Waddilove. The company’s headquarters are still based in West Yorkshire. However Provident...

Delivering the mission statement

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

The business of nuclear decommissioning

The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...

To Create a Better Everyday Life for the Many People

“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...

Calculating and managing risk

Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...

The power of partnerships

This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...

Achieving a competitive advantage through risk management

Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...

Sectors of industry

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...

Engaging with stakeholders

The textile manufacture and clothing distribution industry has seen dramatic changes in recent years. Consumers’ expectations are higher today than ever before, they expect...

Online connectivity to meet stakeholder needs

Web opportunities By exploiting opportunities offered by both the Internet and intranet, Cummins has pioneered some innovative methods to enhance communications with its employees and...

Ethically serving stakeholders

One of the most interesting types of business ownership is that of a co-operative. This is because co-operatives are owned by their members, not...

Delivering a business strategy

TNT is the market leader in the provision of business-to-business (B2B) express delivery services. It delivers documents, parcels and freight securely between businesses, using the...

Making shopping easier for today’s family

The challenge for companies in this sector is to provide a service that will regularly bring customers back to their stores. So they have...

Matching people with technology to create a global strategy

In recent times, the structure and operation of many major industries has changed greatly through their use of information technologies. For example: online data systems have...

Converting to a Public Limited Company – PLC

On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...

Adding value to the case for building societies

Building societies are mutual organisations.  This means that they have no shareholders and operate solely in the interests of their members. A member is...

Securing customers interests through mutual ownership

The changing market for building societies Building societies have a long history of caring for their members. They encourage them to save and help them...

Powering forward with a new vision

This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...

The natural 1st choice dairy company

Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...

A vision for a smarter world

Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’ is referred to as Intellectual...