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Strategy Case Studies by topic

Objectives and dynamic strategies in an expanding market

In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...

Developing initiatives to improve financial stability

This case study examines how one organisation dealt effectively with a key funding issue when faced with the loss of funds from a major...

Effective strategies for long-term growth

Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...

Building a global telecommunications business

The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...

Building a joint venture in an emerging market

Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...

Creating an effective organisational structure

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...

Decentralisation within a book retailer

The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and employs approximately 4,200 people. Organisations...

Reinventing the organisation – Heinz Europe

The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...

A business case for investing in rail

Today, there is growing concern about the number of cars and lorries on the UK’s roads, the amount of time wasted in traffic jams,...

Making the best use of limited resources

One of the challenges facing every organisation today is how to make best use of its limited resources. In any aspect of business, there...

Tips to Start a Startup in Leeds

Leeds is a vibrant city that has, in recent years, been gaining prominence as a hub for innovation and entrepreneurship. With a thriving ecosystem and...

Driving forward a business start up

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new realities of an ultrafast, ever-changing environment in...

Supporting new business start-ups

Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

Achieving growth in a competitive marketplace

In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...

Helping develop e-business and e-customer service

Revolutions are only revolutionary when they are new. Nowhere is this more true than in the e-business revolution. Five years ago few students were...

Building a competitive advantage

A successful company understands the nature of the environment in which itoperates, and manage to identify how best to gain a competitive advantage over...

Changing the culture at Jaguar

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

Developing clear strategies to fulfil strategies within cultural aims and values

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...

Creating a high performance culture

Organisational culture and values The culture of an organisation is the typical way of doing things in the organisation. It particularly relates to behaviour patterns...

Managing risk through effective team based decision making

Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for energy supply companies must make...

Critical path analysis at Network Rail

Planning a major project is an exciting and challenging activity. This case study focuses on the planning that went into repairing Network Rail's Leven...

Financial information in decision making

CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161 countries.  CIMA works with some of the...

Enterprise in the fast lane

An entrepreneur is someone who is prepared to take a risk by setting up and organising a new business or enterprise, without the certainty...

Entrepreneurship in engineering

In an increasingly service-orientated world of work, it is easy to miss the vital role engineers play in transforming our lives. Engineering is the...

Intellectual property rights and entrepreneurship

People have ideas all the time. In business, new ideas can lead to new products and services. They can lead to a better way...

The first electronic stock market

The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...

Going for growth

Going for profitable growth is nothing new for Dixons Group plc. The company began in 1937 in a modest way in portrait photography. Today,...

Pursuing a growth strategy

Northern Rock is the eighth largest bank in the UK by market capitalisation. In other words the value of the shares in the business....

To Create a Better Everyday Life for the Many People

“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...

Delivering the mission statement

The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs. Its mission is to formulate and deliver foreign policy and...

The business of nuclear decommissioning

The Nuclear Decommissioning Authority (NDA) is a new organisation. It was set up by the government and started to operate in April 2005. Its...

The power of partnerships

This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts which have...

Achieving a competitive advantage through risk management

Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...

Calculating and managing risk

Eurostar is the high-speed rail service directly linking the UK to France and Belgium via the Channel Tunnel. It started operating in 1994, providing city...

Sectors of industry

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development in the industry, delivering the right skills for the...

Online connectivity to meet stakeholder needs

Web opportunities By exploiting opportunities offered by both the Internet and intranet, Cummins has pioneered some innovative methods to enhance communications with its employees and...

Building on stakeholder support to achieve dynamic growth success

Aldi is one of the world’s leading grocery retailers with more than 7,000 stores across 70 countries. The company originates from Germany, where it was founded...

Operating a statutory body in a commercial environment

Government plays an important role in the lives of individuals and business organisations. There are many reasons why governments intervene in markets. For example,...

Using planning to construct a better future

Planning is the process of deciding what you want to achieve in the future and then thinking about ways of making it happen. First...

Adding value through asset optimisation

Anglo American is one of the world’s largest mining companies. The company operates in Africa, Europe, South and North America, Australia and Asia. It...

Matching people with technology to create a global strategy

In recent times, the structure and operation of many major industries has changed greatly through their use of information technologies. For example: online data systems have...

Converting to a Public Limited Company – PLC

On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...

Building Societies and other types of organisation

Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...

The contribution of the FTSE4Good Index to socially responsible investment

In a fast moving world, individuals and organisations need to make quick decisions based on sound judgement supported by accurate data. As a result,...

London 2012 achieving the vision

The Olympic and Paralympic Games are the world's largest peace-time event. The modern Olympic Games were first held in Greece in 1896 and since 1960, the...

Powering forward with a new vision

This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...

A vision for a smarter world

Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’ is referred to as Intellectual...