Strategy

Aims And Objectives

Objectives and dynamic strategies in an expanding market

In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully...

Using aims and objectives to create a business strategy

When preparing a strategy for success, a business needs to be clear about what it wants to...

Developing initiatives to improve financial stability

This case study examines how one organisation dealt effectively with a key funding issue when faced with...

The business of economic development and regeneration

This case study examines how one of the UK's most important regions, the West Midlands, with a...

Business Expansion

Building a global telecommunications business

The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives...

Building a joint venture in an emerging market

Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations...

Business Organisation

Decentralisation within a book retailer

The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200...

Reinventing the organisation – Heinz Europe

The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve...

Creating an effective organisational structure at Coca-Cola

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company...

Working with bottling franchisees around the world

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of...

Business Planning

Making the best use of limited resources

One of the challenges facing every organisation today is how to make best use of its limited...

A business case for investing in rail

Today, there is growing concern about the number of cars and lorries on the UK’s roads, the...

Business Start-Up

Creating an entrepreneurial partnership

Cosmetics is a huge and fast growing industry comprising fragrances, traditional cosmetics, beauty and skin-care preparations as...

Driving forward a business start up

From the 1990s onwards we have seen the development of a ‘new economy’ based on the new...

Supporting new business start-ups

Barclays is a major global financial services provider. It operates in over 50 countries and employs more...

Business Strategy

The transformation of ICI

In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add...

Vision values and business strategies

Tesco was founded in 1919 by Jack Cohen from a market stall in London’s East End. Today...

Making life easier for the motorist

Anyone who has experienced a broken windscreen will know the sickening feeling of frustration and helplessness this...

Building the heritage of sustainable products

The second half of the twentieth century was one of unprecedented growth in living standards for many...

Culture

Changing the culture at Jaguar

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been...

Creating a high performance culture

Organisational culture and valuesThe culture of an organisation is the typical way of doing things in the...

Developing clear strategies to fulfil strategies within cultural aims...

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by...

Decision Making

Decision making techniques

A business aims to generate value for its owners, customers and other stakeholders. It must decide how...

Financial information in decision making

CIMA is the Chartered Institute of Management Accountants. It supports over 164,000 members and students in 161...

Managing risk through effective team based decision making

Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers...

Critical path analysis at Network Rail

Planning a major project is an exciting and challenging activity. This case study focuses on the planning...

Enterprise

Making the things that make communications work

Organisations gain many different operational benefits from producing goods or providing services on a large scale. As...

Intellectual property rights and entrepreneurship

People have ideas all the time. In business, new ideas can lead to new products and services....

Entrepreneurship in engineering

In an increasingly service-orientated world of work, it is easy to miss the vital role engineers play...

Developing enterprise skills

In a world in which young people follow the National Curriculum and then prepare for examinations, it...