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Marketing Planning - Case Studies
Effective marketing planning is crucial for aligning business objectives with targeted marketing strategies. Our collection of case studies explores how organisations develop comprehensive marketing plans to achieve their goals and maximise impact. From market analysis and segmentation to setting objectives and evaluating performance, these real-world examples highlight best practices in creating and executing successful marketing campaigns. Whether you’re a marketing professional, business leader, or student, discover how these case studies can enhance your understanding of marketing planning and inform your strategies for driving business growth.
Developing a marketing plan
The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911...
Reaching customers through direct selling
For modern business organisations, developing goods or services is not enough. Goods must also be available in the right quantity and at the right...
Social marketing in the new millennium
There is a growing consensus within society that companies should take a more active and structured approach to the relationships they have with the...
Responding to an emerging market
'The industry as a whole is under-achieving.' This was the verdict of the Construction Task Force, led by Sir John Egan, in July 1998....
The marketing process
McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its...
How the role of marketing drives business forwards
Portakabin designs and delivers modular buildings. It provides clients with inspiring buildings of outstanding quality. Its original market was the construction industry, with its portable...