Marketing Planning

Developing a marketing plan

The NIVEA brand is one of the most recognised skin and beauty care brands in the world....

Reaching customers through direct selling

For the modern business organisation, developing goods or services is not enough. Goods must also be available...

Social marketing in the new millennium

There is a growing consensus within society that companies should take a more active and structured approach...

Responding to an emerging market

'The industry as a whole is under-achieving.' This was the verdict of the Construction Task Force, led...

The marketing process

McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to...

How the role of marketing drives business forwards

Portakabin designs and delivers modular buildings. It provides clients with inspiring buildings of outstanding quality. Its original market...

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