18.3 C
London
Saturday, May 25, 2024
£0.00

No products in the basket.

HomeMarketingProduct Launch

Product Launch

Building a photographic system around the user

In its simplest form marketing answers the question - What does the customer want to buy? A key definition of marketing is: Marketing is...

The launch of Sainsbury’s Bank

Banking is currently undergoing significant structural change. Large building societies have demutualised. Newcomers, such as supermarkets, are entering the banking market with a growing...

Indian Ready Meals – Partnership in action

Business organisations prosper in proportion to their ability to add value to products. The value they create is measured in terms of consumer satisfaction....

Re generating a mature market

Conventional wisdom tells us that most products have a limited life-cycle. Initially the product may flourish and grow, eventually the market will mature and...

No 7 the relaunch of a brand

When a new product is launched, which is subtly different from existing brands and the new arrival is successful this often leads to hectic...

Creating a redical new pension

In order to enjoy a comfortable retirement, individuals need to take responsibility for their future. Creating a pension should not be delayed as there...

Launching a new cinema

A successful business strategy sets out the long-term direction for an organisation and allows it to respond to the changing business environment in which...

Growing a brand through portfolio management

Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a...

Successful products successful solutions

This case study focuses on the launch of a new cleaning product by the multinational organisation, Amway. It considers some of the processes which...

Launching a new product range

Successful marketing organisations develop product ranges to meet the needs of selected groups of customers. These groups are identified by research which analyses customers’...

Developing a uniform global marketing presence

It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line,...

Relaunching a product

Food manufacturing is becoming increasingly competitive. Consumers can now choose from a wide variety of products. Choice and price competition means that manufacturers can...

Getting the right message across the relaunch of Mars

The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...

Developing new products

Mr King C. Gillette devised and marketed the first safety razor in 1901. In a short space of time, Gillette converted his idea into...

Bringing an innovative product to market

Few markets remain in the same state for long. In some cases consumers needs change with some companies choosing to respond. Depending on the...

Recent Articles