Corus
Bringing an innovative product to market
Few markets remain in the same state for long. In some cases consumers needs change with some companies choosing to respond. Depending on the nature of…
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Product Launch case studies
A successful product launch can make or break a business. Discover the steps to introduce new products effectively to the market.
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Product Launch company case studies
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Corus
Kodak
Building a photographic system around the user
In its simplest form marketing answers the question – What does the customer want to buy? A key definition of marketing is: Marketing is the anticipation…
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Eagle Star
Creating a radical new pension
In order to enjoy a comfortable retirement, individuals need to take responsibility for their future. Creating a pension should not be delayed as there may not…
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Heinz
Developing a uniform global marketing presence
It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line, along with…
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Gillette
Developing new products
Mr King C. Gillette devised and marketed the first safety razor in 1901. In a short space of time, Gillette converted his idea into a highly…
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Masterfoods
Getting the right message across the relaunch of Mars
The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by its wrapper…
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Growing a brand through portfolio management
Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a variety of…
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Waitrose
Indian Ready Meals – Partnership in action
Business organisations prosper in proportion to their ability to add value to products. The value they create is measured in terms of consumer satisfaction. Therefore if…
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UCI Cinemas
Launching a new cinema
A successful business strategy sets out the long-term direction for an organisation and allows it to respond to the changing business environment in which it operates,…
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Patak's
Launching a new product range
Successful marketing organisations develop product ranges to meet the needs of selected groups of customers. These groups are identified by research which analyses customers’ needs and…
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Boots
No 7 the relaunch of a brand
When a new product is launched, which is subtly different from existing brands and the new arrival is successful this often leads to hectic activity as…
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SmithKline Beecham
Re-generating a mature market
Conventional wisdom tells us that most products have a limited life-cycle. Initially the product may flourish and grow, eventually the market will mature and finally the…
11 min readProduct Launch
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