Product Launch

Building a photographic system around the user

In its simplest form marketing answers the question - What does the customer want to buy? A...

The launch of Sainsbury’s Bank

Banking is currently undergoing significant structural change. Large building societies have demutualised. Newcomers, such as supermarkets, are...

Partnership in action

Business organisations prosper in proportion to their ability to add value to products. The value which they...

Re generating a mature market

Conventional wisdom tells us that most products have a limited life-cycle. Initially the product may flourish and...

No 7 the relaunch of a brand

When a new product is launched, which is subtly different from existing brands and the new arrival...

Creating a redical new pension

In order to enjoy a comfortable retirement, individuals need to take responsibility for their future. Creating a...

Launching a new cinema

A successful business strategy sets out the long-term direction for an organisation and allows it to respond...

Growing a brand through portfolio management

Each day, the average consumer makes many decisions and choices about products and brands. When doing so,...

Successful products successful solutions

This case study focuses on the launch of a new cleaning product by the multinational organisation, Amway....

Launching a new product range

Successful marketing organisations develop product ranges to meet the needs of selected groups of customers. These groups...

Developing a uniform global marketing presence

It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious...

Relaunching a product

Food manufacturing is becoming increasingly competitive. Consumers can now choose from a wide variety of products. Choice...

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