Welcome to Business Case Studies

Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.

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Marketing Case Studies

Sponsoring the Nationwide Football League

Every day consumers come across a wide range of product names, images, stimuli and information...

The Absolute. Tour

Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors....

Using IT in sales and marketing

The Internet is a powerful means for organisations to communicate with customers. A well constructed...

People Case Studies

Developing key skills for a lifetime of opportunity

If you ask your friends about how school or college is helping them to achieve...

Financial management in a retail setting

Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to...

Achieving Better Public Services - The Work of the Audit Commission

Living in a safe community that provides such a wide range of public services is...

Finance Case Studies

Private Finance Initiatives

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and...

Managing financial risk

There is an element of risk in an activity when the outcome cannot be predicted...

Managing trading risk

This case study examines the importance of futures trading and focuses more specifically on commodity...

Operation Case Studies

Designing user-friendly technology

“Roy, the first shipment has just arrived, I thought you might like to see one.”...

Creating an ultimate travel experience

As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one...

Developing a stronger customer focus

Customers are not simply looking for good products. Rather, they seek good products which address...

Strategy Case Studies

Building community partnerships

Throughout this diversification, however, Abbey National has retained its focus: to help people achieve financial...

Operating a statutory body in a commercial environment

Government plays an important role in the lives of individuals and business organisations. There are...

Growing the value of a business for shareholders

The owners of a company are called shareholders, because they each own parts - or...

External Environment Case Studies

De-regulation

These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only...

working for free trade

Businesses and consumers in the UK are buying and selling goods and services in ever...

Introducing an established brand - bringing Yellow Bus to Britain

Most people in the UK will have seen yellow school buses in American films. The...

Most Popular Download

Ethical business practices

 The importance of ethics in business Ethics concern an individual's moral judgements about right and wrong....

Creating an effective organisational structure at Coca-Cola

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide....

Making the worlds best known product Coca-Cola

How is the most widely recognised product in the world made? How are the required...

From The Blog

How To Have A Productive Summer Break

Summer is a great time to relax and have fun. It’s that time of the...

UK citizens have started to leave the country after Brexit

UK citizens are beginning to leave the country after Brexit in search of new business...

Investing in Cryptocurrency with YuanPay Team

One of the different types of investment options today is to invest in cryptocurrency. In...

The UK is going to update its crypto laws

There are a lot of changes in the financial market since the past year as...

Things to Keep in Mind While Applying for Truck Finance to Expand Business

When it comes to expanding your business, trucks can be the ultimate vehicles and the...

4 Health Benefits Of CBD: Why Is It Good For You

Cannabidiol or CBD is a chemical compound found in marijuana. Although the Cannabis plant is...

2021’s 5 Best Wholesale CBD Vendors – Buyer’s Guide

Discover How Much the Top CBD Wholesale Stores Can Offer You If you are an entrepreneur...

4 Important Safety Tips for Small Businesses

Improving health and safety in your business is crucial. When hiring new people for your...

Advice on How to Better Your Company’s Digital Marketing

The digital era we are in has created a new way of marketing that any...

Best Renovation Tips to Make Your Business More Hospitable to Customers

Prudent business owners recognize the importance of commercial remodeling. They spent $35.8 billion last year...

How To Start And Succeed With Your Own Business

Starting an own business is a dream to many, but very few succeed. Owning and...

Spruce Up Your Home Buy Building Supplies Online

Shopping online has become the norm thanks to restrictions and shielding. However, it does not...
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