Welcome to Business Case Studies

Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.

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Marketing Case Studies

Developing customer focus

 Introduction In the business world of the 1990s organisations cannot afford to remain still. Only 32 of the top 100 of Britain’s biggest industrial companies...

Planning effective marketing strategies for a target audience

Since it was established in Germany in 1949, by Adolf Dassler, Adidas has been synonymous with the sporting industry. Today, Adidas is a global...

Using IT in sales and marketing

The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances marketing and selling activities. Marketing is concerned...

People Case Studies

Managing workforce requirements

Introduction ScottishPower currently supplies electricity and gas to over five million homes and businesses in the UK and operates an extensive electricity transmission and distribution...

Motivating and engaging employees for better business

Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the...

Developing the skills for managing change

Change is something that happens in businesses all of the time. Change can occur in an organisation’s internal or external environment. As a result,...

Finance Case Studies

Using cost benefit analysis to appraise investments

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

Planning a budget

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

The role of asset management

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

Operation Case Studies

Staying ahead in a competitive environment

 Introduction For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald's. Keeping ahead involves continuous...

Using call centres to deliver customer solutions

Introduction Customer satisfaction depends upon a product’s performance in relation to a buyer’s expectations. If the product’s performance falls short of expectations, the customer will...

Relocating a gala club

Gala Clubs The core business of Gala Clubs is bingo. Bass PLC originally owned it, but in 1997 it became a private limited company following...

Strategy Case Studies

Reinventing the organisation – Heinz Europe

The business writer, Charles Handy, illustrates the need for organisations to reinvent themselves by the sigmoid curve - effectively an ‘S’ shape on its...

The future is branded

The challenge for organisations in competitive markets is to provide clarity for customers in a way which reduces the random nature of their product...

The route to fast food franchising

When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal...

External Environment Case Studies

How a regulatory system works in practice

The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...

Providing consumers with ethically sourced garments

Rapid changes in media, transport and communications technology have made the world economy more interconnected now than in any previous period of history. Nowhere...

Introducing an established brand – bringing Yellow Bus to Britain

Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...

From The Business Blog

How & Where To Buy Discord Members Online

Are you looking for a way to increase your Discord server's members? One of the...

4 Surefire Strategies To Enhance Your Customer’s Experience

Customer experience is often referred to by entrepreneurial experts as the relationship between a business...

The best package holiday deals flying from the UK

With the world opening up again, UK travellers are looking for overseas package holiday deals...

5 Ways Your Fleet Can Save Money

If your business utilizes a fleet for your employees, you may be concerned about how...

Why Timely Communication to Customers Matters for Business

Business can’t exist without customers. And customers need constant care if they are to continue...

The Main Benefits And Uses Of Bridging Loans

Bridging loans are a type of loan that is used to cover the gap between...

The Business Case for Developing a Mobile App

We all use mobile apps every day. It is easy to understand why mobile apps...

When Is Bridging Finance a Good Idea?

Like any financing product, it's important to understand the advantages and drawbacks of a bridging...

Three Must-Haves To Pack For Your Next Business Trip To London

In a world that is finally beginning to get back on its feet after a...

Social Media Apps: A History of Their Growth and Evolution

Social media apps have become so prevalent in society that many people's lives would be...

New Developments in the Steel Casting Industry

Stainless steel has a wide range of applications in the industrial and consumer industries due...

5 Things To Know Before Getting A Commercial Loan

The inability to hurdle financial challenges is one of the primary reasons that businesses shut...
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