Welcome to Business Case Studies, previously known as The Times 100, Business Case Studies offers an extensive library of over 600 real-world case studies covering a range of essential business topics. Our comprehensive business theory pages provide insights into every area of business knowledge.
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Cadbury Schweppes
Launching a new product into a developed market
Established markets generate intense competition during which new and...
Marketing Strategies
Sky and the digital revolution
Television is moving into a radical new era, heralding...
Business Expansion
Building a joint venture in an emerging market
Burmah Castrol is a leading international marketer of specialised...
Strategic Planning
A customer centred approach to providing insurance
One approach to business is to develop a product...
Enterprise
Making the things that make communications work
Organisations gain many different operational benefits from producing goods...
Business Dictionary
What are Knowledge Graphs in Business
Knowledge graphs are sophisticated data structures that represent a...
Case Studies
Development of the Dr. Martens brand through trade mark protection
Branding of a product is important for both buyers and sellers. For buyers, branding reduces the random nature of...
Business principles in action nutritional labelling
Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which...
Pricing the product
Pricing is one of the most important decisions made by any business organisation. Economists use the term market-clearing price...
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