Welcome to Business Case Studies

Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.

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Marketing Case Studies

Creating and launching a new product range

When consumers decide to buy something, they not only want to know what they are buying, they also want to be confident of having...

Re-shaping a well-known brand

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the...

Promoting the brand

Introduction Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up, explores and develops...

People Case Studies

Creating an effective organisational structure

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...

The recruitment, selection and training of people at Arcadia

In 2002, Philip Green bought Arcadia for £800 million. He changed it from a public limited company (plc) to a private limited company (Ltd)....

Enhancing customer service

Customer service can be used to achieve a personal relationship by focusing on meeting needs and requirements. The term can be used to describe...

Finance Case Studies

Using cost benefit analysis to appraise investments

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

The role of asset management

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

Budgeting and strategy

 What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

Operation Case Studies

Locating a business to enhance the customer experience

Introduction One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...

Continuous improvement as a business strategy

Introduction The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...

Building the Jaguar S-Type

The background to Jaguar provides a good example of entrepreneurship - identifying opportunities, creating a winning formula and responding to consumer needs to build...

Strategy Case Studies

Managing risk through effective team based decision making

Introduction Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for the energy supply companies must...

Growth through investment

Bibby Line Group started out as a family-run shipping business. It was founded in 1807 and since that time the company has grown to...

Matching people with technology to create a global strategy

Introduction In recent times, the structure and operation of many major industries has changed greatly through their use of information technologies. For example: online data systems have...

External Environment Case Studies

The changing environment within the gas industry

Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...

How McCain responds to changes in the external environment

Businesses have a number of objectives. Typical examples include: winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders. A business' ability to...

Decision making across the business cycle

CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...

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