Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.
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- Business And The Environment
- International Business
- Government Influence
- Globalisation
- External Influences
- Business Cycle
- Consumer Protection
- Corporate Responsibility
- Economy
- Ethics
- Accounts
- Assets
- Budgeting
- Cash Flow
- Costs
- Investment Appraisal
- Financial Risk
- Sources of Finance
- Branding
- Competitive Advantage
- Customer Focus
- International Marketing
- Market Research
- Marketing Mix
- Marketing Planning
- Marketing Strategies
- Place
- Price
- Product
- Product Launch
- Product Life Cycle
- Product Portfolio
- Promotion
- Segmentation
- Swot
- Business Organisation
- Continuous Improvement
- Customer Service
- Efficiency
- Health & Safety
- Innovation
- Lean Production
- Location Of Business
- Management Of Change
- Merger And Acquisition
- New Product Development
- New Technology
- Product Development
- Production Process
- Quality
- Research And Development
- Supply Chain
- Communications
- Developing People
- Diversity
- Equal Opportunities
- Managing Change
- Motivation
- Organising People
- Protecting People
- Recruitment And Selection
- Roles and Responsibilities
- Skills and Competencies
- Aims and Objectives
- Business Expansion
- Business Planning
- Business Start Up
- Business Strategy
- Culture
- Decision Making
- Enterprise
- Growth
- Mission
- Risk
- Sectors of Industry
- Strategic Planning
- Types of Organisation
- Vision
- Stakeholders
- Planned
- market
- mixed economies
- Market Share
- Market planning
- Marketing strategy
- Product life
- Communication
- The Business Cycle
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