Welcome to Business Case Studies

Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.

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Marketing Case Studies

Sponsoring the Nationwide Football League

Every day consumers come across a wide range of product names, images, stimuli and information...

The Absolute. Tour

Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors....

Using IT in sales and marketing

The Internet is a powerful means for organisations to communicate with customers. A well constructed...

People Case Studies

Developing key skills for a lifetime of opportunity

If you ask your friends about how school or college is helping them to achieve...

Financial management in a retail setting

Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to...

Achieving Better Public Services - The Work of the Audit Commission

Living in a safe community that provides such a wide range of public services is...

Finance Case Studies

Private Finance Initiatives

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and...

Managing financial risk

There is an element of risk in an activity when the outcome cannot be predicted...

Managing trading risk

This case study examines the importance of futures trading and focuses more specifically on commodity...

Operation Case Studies

Designing user-friendly technology

“Roy, the first shipment has just arrived, I thought you might like to see one.”...

Creating an ultimate travel experience

As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one...

Developing a stronger customer focus

Customers are not simply looking for good products. Rather, they seek good products which address...

Strategy Case Studies

Building community partnerships

Throughout this diversification, however, Abbey National has retained its focus: to help people achieve financial...

Operating a statutory body in a commercial environment

Government plays an important role in the lives of individuals and business organisations. There are...

Growing the value of a business for shareholders

The owners of a company are called shareholders, because they each own parts - or...

External Environment Case Studies

De-regulation

These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only...

working for free trade

Businesses and consumers in the UK are buying and selling goods and services in ever...

Introducing an established brand - bringing Yellow Bus to Britain

Most people in the UK will have seen yellow school buses in American films. The...

Most Popular Download

Ethical Business Practices

 The importance of ethics in business Ethics concern an individual's moral judgements about right and wrong....

Creating an effective organisational structure at Coca-Cola

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide....

Making the worlds best known product Coca-Cola

How is the most widely recognised product in the world made? How are the required...

From The Blog

Q4 2021 - 4 Top Market Sectors for Active Traders

Are you an active trader looking to invest funds over the next few months? There are...

Psychodelic Drugs Go Mainstream

LSD is still an illegal drug on the streets, and it probably will always be...

Grow Your Social Media Presence On Any Platform

Whether you’re a budding influencer, booming business, or startup, there’s one thing that everyone agrees...

A guide to food allergies and intolerance

What is a Food Allergy? We all know that food allergies exist, as some people can...

Why Games Consistently Rank Amongst the Most Successful Mobile Apps

From the humble roots of Pong and Pac-Man to the enormous AAA productions of Grand...

The Mortgage Genie Business Case Study

Launched in 2016 by Matt Stevens, The Mortgage Genie has since become one of the...

Meet the World's Richest Traders – Multimillionaire Stockbrokers

As a profession, trading has influenced our mindsets in different ways. Most of us view...

Main differences between Forex VPS for Brokers and Traders 2021 update

Earning without doing a lot has lately become something that many people are taking an...

CFD Trading vs Stock Trading - Where to Invest Money?

Trading contracts for difference (CFDs) is very similar to trading stocks, with the exception that...

How Specscart changing the Eyewear Industry?

Specscart is a UK eyewear business that’s changing how people perceive eyeglasses. Siddharth Sethi, a...

GAMBLING INDUSTRY GROWTH IN IRELAND

For decades, the Irish have enjoyed gambling. You could say that it is a vital...

The benefits of cannabis for busy people

Marijuana has caused a lot of controversy around the world over the years, and many...
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