Welcome to Business Case Studies

Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.

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Marketing Case Studies

Sponsoring the Nationwide Football League

Every day consumers come across a wide range of product names, images, stimuli and information...

The Absolute. Tour

Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors....

Using IT in sales and marketing

The Internet is a powerful means for organisations to communicate with customers. A well constructed...

People Case Studies

Developing key skills for a lifetime of opportunity

If you ask your friends about how school or college is helping them to achieve...

Financial management in a retail setting

Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to...

Achieving Better Public Services - The Work of the Audit Commission

Living in a safe community that provides such a wide range of public services is...

Finance Case Studies

Private Finance Initiatives

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and...

Managing financial risk

There is an element of risk in an activity when the outcome cannot be predicted...

Managing trading risk

This case study examines the importance of futures trading and focuses more specifically on commodity...

Operation Case Studies

Designing user-friendly technology

“Roy, the first shipment has just arrived, I thought you might like to see one.”...

Creating an ultimate travel experience

As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one...

Developing a stronger customer focus

Customers are not simply looking for good products. Rather, they seek good products which address...

Strategy Case Studies

Building community partnerships

Throughout this diversification, however, Abbey National has retained its focus: to help people achieve financial...

Operating a statutory body in a commercial environment

Government plays an important role in the lives of individuals and business organisations. There are...

Growing the value of a business for shareholders

The owners of a company are called shareholders, because they each own parts - or...

External Environment Case Studies

De-regulation

These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only...

working for free trade

Businesses and consumers in the UK are buying and selling goods and services in ever...

Introducing an established brand - bringing Yellow Bus to Britain

Most people in the UK will have seen yellow school buses in American films. The...

Most Popular Download

Ethical business practices

 The importance of ethics in business Ethics concern an individual's moral judgements about right and wrong....

Creating an effective organisational structure at Coca-Cola

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide....

Making the worlds best known product Coca-Cola

How is the most widely recognised product in the world made? How are the required...

From The Blog

Why Does the House Always Win? Understanding Casino Profitability

You may have stumbled upon some casino gambling guides across the internet that happen to...

Online Reputation Management for Your Business- All You Need to Know

It takes a lot of time and energy to determine a business and create it...

How To Plan Ahead For A Major Office Renovation

Office renovations are an exciting time for both business owners and employees. They signal fresh...

How To Use Technology To Manage Your Employees' Payroll

Technology is definitely solving a lot of problems in a lot of areas, and if...

Embedded firmware development

It is considered that the embedded (or integrated) firmware development is mainly coding, which is...

Most successful home improvement business startup idea

The home improvement business focuses on renovating, repairing, updating, remodelling, or adding to one's home....

The 3 Essential Components of a Strong Marketing Strategy

Image source: Unsplash Without a solid marketing strategy, you’d be hard-pressed to meet your marketing goals. After...

Economic Development Due to Sydney Spring Racing Carnival

According to an independent economic impact assessment of last year's Sydney Spring Carnival month, it...

3 Proven Ethereum Use Cases

What is the purpose of Ethereum? Ethereum is a blockchain platform that stores digital transaction...

Choosing a Forex Broker in 2021

The coronavirus pandemic has revolutionized employment. Today, remote ways of working are paramount. Forex is...

The Current Key Enterprise Searching Trends In The Marketplace

Enterprise search engines provide a range of capabilities to extract, elicit and contextualise data supporting...

Qualities To Look For In A Forex Broker

In the world of foreign exchange trading, a broker facilitates traders in buying and selling...
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