Welcome to Business Case Studies, previously known as The Times 100, Business Case Studies offers an extensive library of over 600 real-world case studies covering a range of essential business topics. Our comprehensive business theory pages provide insights into every area of business knowledge.
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Nestlé
Long term maintenance of a classic brand name
Kit Kat was launched in 1937. Since then, it...
Enterprise Rent-A-Car
Recruitment and selection at Enterprise Rent-A-Car
Enterprise Rent-A-Car (Enterprise) was founded by Jack Taylor in...
Amway
Combining an offline and online business
These days, we are surrounded by 'high-tech' developments. Ordinary...
Exel
Managing the supply chain for globally integrated products
Today many of the products that we consume have...
Business Dictionary
What is Demand Generation Strategy
Demand generation strategy encompasses a comprehensive approach to creating...
What is Customer Experience Design
Customer Experience Design (CXD) is a multifaceted discipline that...
What is the Workplace Gamification Strategy
In recent years, the concept of gamification has gained...
Case Studies
The message is in the medium
Put a Victorian school teacher into a modern classroom, with books and blackboards, and he or she would find...
Decentralisation within a book retailer
The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and...
A vision for a smarter world
Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’...
Social and environmental responsibility
Businesses help society to prosper. They do so by providing goods and services that consumers want. Businesses also contribute...
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