Welcome to Business Case Studies

Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.

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Marketing Case Studies

Sponsoring the Nationwide Football League

Every day consumers come across a wide range of product names, images, stimuli and information...

The Absolute. Tour

Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors....

Using IT in sales and marketing

The Internet is a powerful means for organisations to communicate with customers. A well constructed...

People Case Studies

Developing key skills for a lifetime of opportunity

If you ask your friends about how school or college is helping them to achieve...

Financial management in a retail setting

Marks & Spencer’s leading position in the highly competitive market-place depends on its ability to...

Achieving Better Public Services - The Work of the Audit Commission

Living in a safe community that provides such a wide range of public services is...

Finance Case Studies

Private Finance Initiatives

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and...

Managing financial risk

There is an element of risk in an activity when the outcome cannot be predicted...

Managing trading risk

This case study examines the importance of futures trading and focuses more specifically on commodity...

Operation Case Studies

Designing user-friendly technology

“Roy, the first shipment has just arrived, I thought you might like to see one.”...

Creating an ultimate travel experience

As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one...

Developing a stronger customer focus

Customers are not simply looking for good products. Rather, they seek good products which address...

Strategy Case Studies

Building community partnerships

Throughout this diversification, however, Abbey National has retained its focus: to help people achieve financial...

Operating a statutory body in a commercial environment

Government plays an important role in the lives of individuals and business organisations. There are...

Growing the value of a business for shareholders

The owners of a company are called shareholders, because they each own parts - or...

External Environment Case Studies

De-regulation

These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only...

working for free trade

Businesses and consumers in the UK are buying and selling goods and services in ever...

Introducing an established brand - bringing Yellow Bus to Britain

Most people in the UK will have seen yellow school buses in American films. The...

Most Popular Download

Ethical business practices

 The importance of ethics in business Ethics concern an individual's moral judgements about right and wrong....

Creating an effective organisational structure at Coca-Cola

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide....

Making the worlds best known product Coca-Cola

How is the most widely recognised product in the world made? How are the required...

From The Blog

5 WAYS TO GET YOUR BUSINESS STARTED ON INSTAGRAM

When it comes to strategizing your social media marketing plan, Instagram is a staple! However,...

Using Digital Marketing in the Promotional Products Industry

The promotional products industry is particular, as it mostly consists of suppliers providing products to...

How to Ensure Organizational Culture Does Not Disrupt WFH

Occurrences and changes make us come up with acronyms; sometimes an acronym will quickly fade...

Buy a Reddit Account and Get your Benefits

The Reddit platform has become one of the most popular and in-demand tools for promoting...

Benefits of Good Office Furniture

Employees spend most of their day 8-10 hours at work, which is a considerable amount...

Broken Glasses. Next-Day Exam. Specscart.

What would you do if your prescription glasses break just a day before your exam?...

Hоw Tо See Which Website Gets The Most Traffic?

Do you own a website? Are you seeking to check out your website ranking? Well!...

Lockdowns, mental health & the impact on business

As the UK government announced plans to improve mental health services in April, more people...

Everything You Need To Know About Insurance Before Starting Your Own Business

There is a lot to think about when you consider starting your own business. It's...

7 LinkedIn marketing tips to grow your business in 2021

You may have rejected LinkedIn as a marketing platform in the past. But if you...

Recruitment agencies not short of work

The UK is facing a perfect storm of labour shortages coupled with an increase in...

Reasons to Hire a Car On Your Next Overseas Business Trip

Photo Credit : Samuele Errico Piccarini (Unsplash) We live in a high-globalized world, and despite the...
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