Welcome to Business Case Studies

Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.

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Marketing Case Studies

Discovering customer needs through research

Case Studies
 Introduction Barclays is a global bank. It provides a range of financial services in 56 countries. Barclays provides retail banking services to customers, whether they...

Creating a new and exciting brand Café Cadbury

Case Studies
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...

Building a fashionable brand image

Case Studies
 Introduction Perceptions are the ways in which consumers see and interpret information about objects such as brands and companies. For example, everyone will have a...

People Case Studies

The role of an equal opportunities policy

Case Studies
A critical issue in the development of a successful working relationship is whether we believe we are treated differently from someone else, not because...

Meeting business needs through training and development

Case Studies
Introduction ASDA’s mission is ‘to be Britain’s best value retailer exceeding customer needs, everyday’ . This is backed by its purpose - ‘to save everyone money, everyday’ ....

Investing in people and in brands

Case Studies
In the modern world brands are as important as the products they represent. Customers only trust reputable brands, so maintaining its brand's reputation is...

Finance Case Studies

Supporting new business start-ups

Case Studies
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

The role of investment trusts in the capital market

Case Studies
Introduction The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and...

Budgeting and strategy

Case Studies
 What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

Operation Case Studies

The importance of excellent customer service

Case Studies
Introduction With a proven track record in supplying the highest quality accommodation, Portakabin hires and sells permanent and relocatable buildings. Clients include hospitals and schools,...

Continuous improvement the Corus way

Case Studies
Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of...

Using customer service to position a business

Case Studies
Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the...

Strategy Case Studies

Using planning to construct a better future

Case Studies
Planning is the process of deciding what you want to achieve in the future and then thinking about ways of making it happen. First...

Business aims objectives and values

Case Studies
Aims and objectives Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...

The virtuous circle of mutuality

Case Studies
The virtuous circle of mutuality In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...

External Environment Case Studies

Business activities and care for the environment

Case Studies
Aggregate minerals are an important resource and their use is essential to national prosperity. They are vital for building new or improved housing, hospitals,...

Meeting the challenge

Case Studies
Governments markets are made up of the spending of National and Local governments. Each year the government spends billions of pounds on a range...

Working for sustainable development in primary industry

Case Studies
Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...

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