Welcome to Business Case Studies

Business Case Studies is a long-established and trusted brand, providing a unique business education resource for business studies and Economics in a real-life context. The case studies are suitable for all business schools around the world at all levels including the teaching of business English. Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business within real businesses.

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Marketing Case Studies

Developing new products

Case Studies
Mr King C. Gillette devised and marketed the first safety razor in 1901. In a short space of time, Gillette converted his idea into...

Linking promotional activity to the product life cycle

Case Studies
Introduction Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...

Refocusing a product

Case Studies
 Introduction In May 2001, at the Sony Radio Awards, Radio 2 was named Station of the Year for the second time in 3 years. This...

People Case Studies

UNISON and unions’ wider role

Case Studies
UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...

Recruitment and selection in the energy industry

Case Studies
Introduction Businesses need to recruit and select the best people. This helps them achieve their aims and objectives. This is particularly relevant in the fast-moving...

Developing responsiveness through organisational structure

Case Studies
UNISON is the UK’s biggest public service trade union. It represents 1.3 million members who deliver essential services to the public. These are services...

Finance Case Studies

The role of investment trusts in the capital market

Case Studies
Introduction The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and...

Assessing a major infrastructure project

Case Studies
The development of a transportation system which links up places both within the UK and across the world, has enabled people, goods and services...

Planning a budget

Case Studies
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

Operation Case Studies

The importance of sustainable purchasing and supply

Case Studies
Introduction What would happen if Christmas trees were not available until Easter? How would you feel if you tried to buy a coffee at your...

Building a sustainable supply chain

Case Studies
Introduction It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....

Creating a sustainable chocolate industry

Case Studies
Introduction Whenever market researchers report on UK consumers' favourite purchases, chocolate-based products feature strongly. Chocolate is a key ingredient of many products we enjoy e.g....

Strategy Case Studies

Acting as a regulator and enabler

Case Studies
Introduction Governments have no money of their own. They must raise it in ways that are efficient and also acceptable to citizens. That means having...

Engineering advantage strategy in action

Case Studies
Introduction Achieving competitive advantage is not easy, particularly in global markets. Businesses that do well in these markets need to be able to use their...

Pursuing a growth strategy

Case Studies
Northern Rock is the eighth largest bank in the UK by market capitalisation. In other words the value of the shares in the business....

External Environment Case Studies

Encouraging innovation through intellectual property rights

Case Studies
In a rapidly changing competitive environment knowledge has become the basis for organisations to develop advantages. When individuals create new products or processes they...

The value of generating change

Case Studies
Enron’s history is closely linked with market liberalisation, innovation and a willingness to embrace change - whether that be providing innovative solutions to energy...

Water as a precious asset

Case Studies
We all have different needs. If you were asked what they were you might talk  about the need to buy a motor bike, to...

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Why Timely Communication to Customers Matters for Business

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The Main Benefits And Uses Of Bridging Loans

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The Business Case for Developing a Mobile App

We all use mobile apps every day. It is easy to understand why mobile apps...

When Is Bridging Finance a Good Idea?

Like any financing product, it's important to understand the advantages and drawbacks of a bridging...

Three Must-Haves To Pack For Your Next Business Trip To London

In a world that is finally beginning to get back on its feet after a...
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