External Influences

Introducing an established brand – bringing Yellow Bus to...

Most people in the UK will have seen yellow school buses in American films. The Yellow Bus...

Competing in the global marketplace

The Overseas Trade Services (OTS) network is a partnership between the major Government departments involved in exporting...

The importance of competition policy

The purpose of competition policyCompetition is an essential element in the efficient working of markets. It brings...

Responding to a changing marketing environment

Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to...

Tackling the shortage of building land

All business organisations operate within an external environment of change. The success of each business very much...

Competing within a changing world

No business today operates in a complete vacuum unaffected by market forces. By their very nature business...

Responding to a changing external business environment

United AirlinesUnited Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney...

Competitive advantage through sustainable product development in construction

Understanding the external environmentCorus examined its construction strategy in light of the external environment, to identify future...

How Lloyds responds to changes in the business environment

A brief history of Lloyd's -covering risksEconomic prosperity in England during the second half of the 17th...

Strategic planning responding to external influences

Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and...

How McCain responds to changes in the external environment

Businesses have a number of objectives. Typical examples include:winning the biggest share of the total marketincreasing salessatisfying...

Using PESTEL to design effective strategies

When people think of rail travel they think of trains. They do not think about the infrastructure...

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