External Environment topic
External influences like the economy, laws, and trends can significantly affect your business. Learn how to navigate them.
Real organisations, practical decisions
Compare how different organisations approached this topic, then open any study for the full learning experience and available downloads.
Overseas Trade Services
The Overseas Trade Services (OTS) network is a partnership between the major Government departments involved in exporting and promoting British industry abroad. The key partners are:…
Rolls Royce
No business today operates in a complete vacuum unaffected by market forces. By their very nature business activities are competitive. Within a dynamic, rapidly changing business…
Corus
Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and technical…
Syngenta
There are 6.7 billion people living on the planet and this number is expected to exceed 9 billion by 2050. The need for food for people,…
Highways Agency
The strategic road network in England consists of motorways and major ‘A’ roads. It represents only 3% of all roads in England yet carries a third…
Lloyds of London
A brief history of Lloyd’s -covering risks Economic prosperity in England during the second half of the 17th century created a significant group of wealthy people…
McCain Foods
Businesses have a number of objectives. Typical examples include: winning the biggest share of the total market increasing sales satisfying customers making profit for shareholders. A…
First Group
Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus journey for…
First Group
We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled on a…
United Airlines
United Airlines United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly a…
Castrol
Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a heavy-duty truck…
Jessops
Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography store in…
External Environment
Connect company decisions to economic, political, ethical and global pressures.