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HomeExternal EnvironmentExternal Influences

External Influences

Introducing an established brand – bringing Yellow Bus to Britain

Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...

Competing in the global marketplace

The Overseas Trade Services (OTS) network is a partnership between the major Government departments involved in exporting and promoting British industry abroad. The key...

The importance of competition policy

The purpose of competition policy Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by: encouraging enterprise,...

Responding to a changing marketing environment

Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...

Tackling the shortage of building land

All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...

Competing within a changing world

No business today operates in a complete vacuum unaffected by market forces. By their very nature business activities are competitive. Within a dynamic, rapidly...

Responding to a changing external business environment

United Airlines United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...

Competitive advantage through sustainable product development in construction

Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...

How Lloyds responds to changes in the business environment

A brief history of Lloyd's -covering risks Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...

Strategic planning responding to external influences

Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...

How McCain responds to changes in the external environment

Businesses have a number of objectives. Typical examples include: winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders. A business' ability to...

Using PESTEL to design effective strategies

When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...

Feeding and fuelling the world through technology

There are 6.7 billion people living on the planet and this number is expected to exceed 9 billion by 2050. The need for food...

Using PEST analysis to identify external influences

The Legal Services Commission (LSC) helps people to understand the law and, if necessary, helps them to gain their rights under the law. The...

Managing external influences

We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled...

Highways Agency PEST analysis

The strategic road network in England consists of motorways and major 'A' roads. It represents only 3% of all roads in England yet carries...

Use of PEST analysis at UNISON

UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...

Responding to changes in the market environment

Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...

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