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External Influences - Case Studies
Understanding external influences is vital for businesses aiming to thrive in a dynamic market environment. Our collection of case studies explores how organisations respond to various external factors, including political, economic, social, and technological influences. These real-world examples highlight effective strategies for navigating challenges and leveraging opportunities presented by these external forces. Whether you’re a business leader, strategist, or student, discover how these case studies can enhance your understanding of external influences and inform your approach to strategic decision-making.
Introducing an established brand – bringing Yellow Bus to Britain
Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...
Competing in the global marketplace
The Overseas Trade Services (OTS) network is a partnership between the major Government departments involved in exporting and promoting British industry abroad. The key...
The importance of competition policy
The purpose of competition policy
Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by:
encouraging enterprise,...
Responding to a changing marketing environment
Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...
Tackling the shortage of building land
All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and...
Competing within a changing world
No business today operates in a complete vacuum unaffected by market forces. By their very nature business activities are competitive. Within a dynamic, rapidly...
Responding to a changing external business environment
United Airlines
United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...
Competitive advantage through sustainable product development in construction
Understanding the external environment
Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...
How Lloyds responds to changes in the business environment
A brief history of Lloyd's -covering risks
Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...
Strategic planning responding to external influences
Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...
How McCain responds to changes in the external environment
Businesses have a number of objectives. Typical examples include:
winning the biggest share of the total marketincreasing salessatisfying customersmaking profit for shareholders.
A business' ability to...
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
Feeding and fuelling the world through technology
There are 6.7 billion people living on the planet and this number is expected to exceed 9 billion by 2050. The need for food...
Using PEST analysis to identify external influences
The Legal Services Commission (LSC) helps people to understand the law and, if necessary, helps them to gain their rights under the law. The...
Managing external influences
We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled...
Highways Agency PEST analysis
The strategic road network in England consists of motorways and major 'A' roads. It represents only 3% of all roads in England yet carries...
Use of PEST analysis at UNISON
UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...
Responding to changes in the market environment
Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...
Using skills to respond to the external environment
Businesses do not operate in isolation. They are constantly faced with internal and external factors that impact on the dynamics of their operations. Monitoring...