Branding

Branding of a product is important for both buyers and sellers. For buyers, branding reduces the random...

When consumers decide to buy something, they not only want to know what they are buying, they...

The use of technology in the retailing environment has created a massive change in expectations about how...

We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what...

Producers of internationally known high performance products depend heavily on their materials and components suppliers. These suppliers...

In a competitive market, the organisations most likely to meet their objectives are those that are capable...

It is the ability to satisfy customers that marks the difference between the successful and the unsuccessful...

United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and...

Deciding to buy a certain product involves choosing between the many alternatives in the marketplace. Such decisions...

This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely...

Perceptions are the ways in which consumers see and interpret information about objects such as brands and...

This case study examines an exciting new product idea from Australia - the Yowie - and shows...