Philips
Brand repositioning and communications
Research Market and product research lie at the heart of any successful business. Market research involves talking to customers to find out what they want and…
6 min readBranding
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Branding case studies
Branding is key to business success. Discover how to create a strong brand identity that resonates with customers and builds trust.
26case studies
21companies
14marketing topics
Real organisations, practical decisions
Branding company case studies
Compare how different organisations approached this topic, then open any study for the full learning experience and available downloads.
Philips
Cadbury Schweppes
Branding strategies to create value
The ultimate aim of any business is survival. At least five groups want to see a company not only survive but flourish: its shareholders, directors, employees,…
8 min readBranding
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Kelloggs
Building a brand in order to sustain its life cycle
Preparing to make a strategic change Before committing resources to creating the family of All-Bran brands, Kellogg needed to conduct research to discover whether a change…
5 min readBranding
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Sky
Building a brand leader
In a few years, British Sky Broadcasting has transformed the way people in Britain watch and use their television. Before Sky, people could never have imagined…
9 min readBranding
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Rexam
Building a single brand
We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands as a…
7 min readBranding
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Skoda
Building brand equity
Deciding to buy a certain product involves choosing between the many alternatives in the marketplace. Such decisions are rarely easy, as in most markets, there are…
9 min readBranding
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HMV UK
Building on a brand
HMV has one of the world’s most instantly recognisable trademarks and its name is inextricably linked with the history of recorded music. Few, if any companies,…
9 min readBranding
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Dr Martens
Building on a fashionable brand image
Perceptions are the ways in which consumers see and interpret information about objects such as brands and companies. For example, everyone will have a perception of…
11 min readBranding
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Akzo Nobel
Corporate Versus Product Branding – A Fine Balancing Act
This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large operating area,…
11 min readBranding
Read case study Cadbury Schweppes
Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake, Dairy Milk,…
8 min readBranding
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Boots
Creating an entrepreneurial partnership
Cosmetics is a huge and fast growing industry comprising fragrances, traditional cosmetics, beauty and skin-care preparations as well as many different hair care and toiletry products.…
9 min readBranding
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Jeyes
Creating and launching a new product range
When consumers decide to buy something, they not only want to know what they are buying, they also want to be confident of having made the…
12 min readBranding
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