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Segmentation - Case Studies
Market segmentation is essential for businesses aiming to tailor their marketing strategies to specific consumer groups. Our collection of case studies explores how organisations effectively segment their markets to identify and target distinct customer demographics, behaviours, and preferences. From demographic and psychographic segmentation to behavioural analysis and positioning strategies, these real-world examples highlight best practices in leveraging segmentation to enhance marketing effectiveness. Whether you’re a marketing professional, business leader, or student, discover how these case studies can deepen your understanding of market segmentation and inform your strategies for achieving competitive advantage.
Segmentation
Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has...
Focusing on a brand product range
Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers...
Targeting a market segment
In recent years, Australia has become an increasingly desirable holiday destination for UK travellers due to its diversity as a travel destination, beaches, outback,...
Using global segmentation to grow a business
Today we live in a global community as global citizens where we have become increasingly conscious about sharing the planet with people from other...
Honour the past invent the future
BIC® is one of the global brands whose brand name is closely associated with the company's products e.g. BIC biros. In the modern world,...