Segmentation

Segmentation

Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over...

Focusing on a brand product range

Amway is a global company which has built its success on direct selling. Direct selling is different...

Targeting a market segment

In recent years, Australia has become an increasingly desirable holiday destination for UK travellers due to its...

Using global segmentation to grow a business

Today we live in a global community as global citizens where we have become increasingly conscious about...

Honour the past invent the future

BIC® is one of the global brands whose brand name is closely associated with the company's products...

Recent blog posts