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Segmentation

Segmentation

Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has...

Focusing on a brand product range

Amway is a global company which has built its success on direct selling. Direct selling is different from the more traditional distribution channels: customers...

Targeting a market segment

In recent years, Australia has become an increasingly desirable holiday destination for UK travellers due to its diversity as a travel destination, beaches, outback,...

Using global segmentation to grow a business

Today we live in a global community as global citizens where we have become increasingly conscious about sharing the planet with people from other...

Honour the past invent the future

BIC® is one of the global brands whose brand name is closely associated with the company's products e.g. BIC biros. In the modern world,...

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