Segmentation

Market segmentation is essential for businesses aiming to tailor their marketing strategies to specific consumer groups. Our collection of case studies explores how organisations effectively segment their markets to identify and target distinct customer demographics, behaviours, and preferences. From demographic and psychographic segmentation to behavioural analysis and positioning strategies, these real-world examples highlight best practices in leveraging segmentation to enhance marketing effectiveness. Whether you’re a marketing professional, business leader, or student, discover how these case studies can deepen your understanding of market segmentation and inform your strategies for achieving competitive advantage.