The Marketing Mix

This case study focuses on a transportation joint venture between Adtranz, a manufacturer of railway vehicles and...

Vodafone is the world’s largest mobile telecommunications community, employing over 65,000 staff and with over 130 million...

Established markets generate intense competition during which new and innovative marketing strategies are required and new and...

Bank of Scotland has a long and distinguished history. Established by an Act of the Scottish Parliament...

A business that grows is often better placed to meet its customers' needs. Growth can also help...

Profitable and innovative commercial businesses are ones which provide customers with exactly what they need and want. Portakabin is...

Pricing is one of the most important decisions made by any business organisation. Economists use the term...

Few organisations operate in a static environment. As we move toward the last years of the 20th...

When Will Kellogg accidentally invented a new breakfast food in Battle Creek, Michigan in 1894, he did...

In the modern world, many consumers have opportunities to buy and use an ever-increasing range of goods...

Changes in society, markets and economies have intensified the need for most organisations to be more and...

Travis Perkins plc is one of the leading UK building and plumbing merchants. The company operates using...