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Vision

Powering forward with a new vision

This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...

Promoting Social Inclusion through access to legal services

which it manages its economic and social role. For example, it now owns very few manufacturing or service industries as many public corporations have...

Vision values and mission in driving strategy

The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen in stores in 18...

The natural 1st choice dairy company

Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...

Developing vision and values to build a market strategy

This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...

London 2012 achieving the vision

The Olympic and Paralympic Games are the world's largest peace-time event. The modern Olympic Games were first held in Greece in 1896 and since 1960, the...

Implementing a new vision at Virgin Trains

Virgin Trains is known for running high quality, fast and reliable state-of-the-art trains, capable of speeds of up to 125 miles per hour. Virgin Trains operates...

Values into vision

In 2011 the world's population reached 7 billion, compared to just 3.5 billion in 1969. Current estimates suggest that it will reach 9 billion...

A vision for a smarter world

Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’ is referred to as Intellectual...

Vision, values and their influence on business strategy

If you have travelled by road recently it is highly likely that you will have seen the familiar sight of a National Express coach....

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