Vision
Learn about vision in the business studies curriculum, see real-life examples within our case studies with downloads
Powering forward with a new vision
This case study outlines ways in which it is possible to change the culture of an organisation...
Promoting Social Inclusion through access to legal services
which it manages its economic and social role. For example, it now owns very few manufacturing or...
Vision values and mission in driving strategy
The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag)...
The natural 1st choice dairy company
Responding to change in the business environment is challenging, particularly for large organisations. The business environment provides...
Developing vision and values to build a market strategy
This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises...
London 2012 achieving the vision
The Olympic and Paralympic Games are the world's largest peace-time event. The modern Olympic Games were first held in...
Implementing a new vision at Virgin Trains
Virgin Trains is known for running high quality, fast and reliable state-of-the-art trains, capable of speeds of up...
Values into vision
In 2011 the world's population reached 7 billion, compared to just 3.5 billion in 1969. Current estimates...
A vision for a smarter world
Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of...
Vision values and their influence on business strategy
If you have travelled by road recently it is highly likely that you will have seen the...