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Marketing Strategy
Going Paperless: How To Make A Digital Business Card Â
In the current digital world, physical business cards are getting a modern, eco-friendly makeover. Imagine never running out of business cards at a networking...
Gen Z Marketing Strategy: Reaching the Next Generation of Consumers
If you're looking to market your business to a younger demographic, it's important to understand the characteristics of Generation Z, or Gen Z. This...
The Ultimate Guide to Product Marketing Strategies for Every Entrepreneur
Knowing exactly how to market a product is one of the most important things that can help determine a company's performance. Therefore, as an...
Product Development: Essential Practices For Agile Product Management
Agile methodology is often the best solution when it comes to developing and releasing a new product.
With the flexibility provided by an agile approach,...
5 Reasons Why Telecoms Have to Move Beyond Traditional B2B Marketing
As the use of mobile phones became relatively common and telecoms sold broadband, TV, and other data services to users at home and on...
Why Enterprise Brands Should Adopt an Omnichannel Marketing Strategy
In today’s highly competitive business landscape, a well-coordinated marketing strategy can significantly boost an enterprise company’s growth. Choosing the right product or service, and...
How Important Are Offers For Converting Customers
Every business needs customers to survive. The question is how do you convert the browsers and window shoppers into customers, how do we get...
Here is How To Know If Your Marketing Strategy Is Working
Your company’s marketing strategy is what drives your business forward. The plan guides your company’s marketing efforts and which campaigns are worth investing in....
Why and How to Leverage Reciprocity in Modern Business
Reciprocity has long governed the purchasing tendencies of customers around the world. Even though the internet puts up a barrier between shoppers and the...
How Important is Data Collection When Devising Your Marketing Strategies?
In the modern age of business, technology is helping entrepreneurs gather a vast amount of information about their customers. This is allowing them to...
Four tips to promote your company on a budget
Promoting your company on a shoestring might seem like the impossible dream, but following these simple, effective tips will give your business that all-important...
How a strong marketing campaign can set you apart from the competition
If you're a business in a crowded marketplace, how do you stand out from the crowd? Business leaders and directors will spend a lot...
5 Ways To Do Budget Marketing for Your Business
Whether your business sells birthday cards or coaching services or any other products and services for profit, chances are you will need to do...
Managing Your Mentions: 7 Ways to Shape Coverage of Your Organization
The media landscape has never been as fragmented as it is today. People choose when and where to get their news and analysis, and...
5 Reasons why marketers should switch the channel to TV in 2022
Throughout the last few years and the pandemic, marketers have been heavily focused on the internet and online streaming devices. These include tablets, smartphones...
Make The Most Of Your Business Reviews
Show off your gold star businesses
A great business review can really bolster your business, so it's essential that whenever you get one, you make...
Time for companies to use negative feedback to gain a competitive advantage
Negative feedback was once the most feared type of feedback for businesses around the world, but today it’s quite the opposite. In fact, companies...
Black Friday how have sales affected stock prices?
Black Friday typically falls the day after Thanksgiving in the US, marking the start of the Christmas shopping season. Usually, stores will offer huge...