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Marketing Strategy

Going Paperless: How To Make A Digital Business Card  

In the current digital world, physical business cards are getting a modern, eco-friendly makeover. Imagine never running out of business cards at a networking...

Gen Z Marketing Strategy: Reaching the Next Generation of Consumers

If you're looking to market your business to a younger demographic, it's important to understand the characteristics of Generation Z, or Gen Z. This...

The Ultimate Guide to Product Marketing Strategies for Every Entrepreneur

Knowing exactly how to market a product is one of the most important things that can help determine a company's performance. Therefore, as an...

Product Development: Essential Practices For Agile Product Management

Agile methodology is often the best solution when it comes to developing and releasing a new product. With the flexibility provided by an agile approach,...

5 Reasons Why Telecoms Have to Move Beyond Traditional B2B Marketing

As the use of mobile phones became relatively common and telecoms sold broadband, TV, and other data services to users at home and on...

Why Enterprise Brands Should Adopt an Omnichannel Marketing Strategy

In today’s highly competitive business landscape, a well-coordinated marketing strategy can significantly boost an enterprise company’s growth. Choosing the right product or service, and...

How Important Are Offers For Converting Customers

Every business needs customers to survive. The question is how do you convert the browsers and window shoppers into customers, how do we get...

Here is How To Know If Your Marketing Strategy Is Working

Your company’s marketing strategy is what drives your business forward. The plan guides your company’s marketing efforts and which campaigns are worth investing in....

Why and How to Leverage Reciprocity in Modern Business

Reciprocity has long governed the purchasing tendencies of customers around the world. Even though the internet puts up a barrier between shoppers and the...

How Important is Data Collection When Devising Your Marketing Strategies?

In the modern age of business, technology is helping entrepreneurs gather a vast amount of information about their customers. This is allowing them to...

Four tips to promote your company on a budget

Promoting your company on a shoestring might seem like the impossible dream, but following these simple, effective tips will give your business that all-important...

How a strong marketing campaign can set you apart from the competition

If you're a business in a crowded marketplace, how do you stand out from the crowd? Business leaders and directors will spend a lot...

5 Ways To Do Budget Marketing for Your Business

Whether your business sells birthday cards or coaching services or any other products and services for profit, chances are you will need to do...

Managing Your Mentions: 7 Ways to Shape Coverage of Your Organization

The media landscape has never been as fragmented as it is today. People choose when and where to get their news and analysis, and...

5 Reasons why marketers should switch the channel to TV in 2022

Throughout the last few years and the pandemic, marketers have been heavily focused on the internet and online streaming devices. These include tablets, smartphones...

Make The Most Of Your Business Reviews

Show off your gold star businesses A great business review can really bolster your business, so it's essential that whenever you get one, you make...

Time for companies to use negative feedback to gain a competitive advantage

Negative feedback was once the most feared type of feedback for businesses around the world, but today it’s quite the opposite. In fact, companies...

Black Friday how have sales affected stock prices?

Black Friday typically falls the day after Thanksgiving in the US, marking the start of the Christmas shopping season. Usually, stores will offer huge...

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