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Sales and Marketing
Why Businesses Should Market and Advertise the Security of their Products and Services
Cyber Crime
Pixabay
Gone are the days when a good quality virus checker and some careful online behaviour was all we needed for online security. It...
Unveiling Strategies for a Memorable Advertising Campaign
As consumer attention spans shrink amidst an increasingly cluttered digital landscape, advertising campaigns must capture the imagination and spark engagement more than ever before....
Advertising & Marketing Campaign Insights Using Microsoft BI
The world is changing. The way we consume media, the ways in which we communicate with one another, and how we interact with brands...
Monetize Magnet Review – Find Your Perfect Forex CPA Affiliate Program with this Platform
Is your goal to increase the efficiency of your affiliate marketing campaigns by finding the best forex affiliate program? If yes, then let me tell...
An expert approach to successful affiliate marketing
The affiliate marketing industry is one of the few industries that have stood against the pandemic. Forbes magazine reported that many companies in the...
Best affiliate programs for 2020 – affiliate marketing programs review
The world of online marketing has changed greatly in just a few years. Affiliate marketing is now part of many online marketing campaigns and...
How To Create Branded Content That Boosts Your Company’s Visibility
Quality content is one of the most effective ways to build a relationship with your customers and create a connection with them. When you...
Business posters: A crucial way of promoting your brand
Like any business owner, you would also want your business to grow. Concerning that, you need to first try to communicate with your targeted...
Things you should do to build your brand online
Whether you are developing high-quality products or providing reliable services, you don’t exist as a business if you are not available on the internet....
Running outdoor event
The weather in the UK rarely suits the plans that we like to make. Rain causes issues for outdoor events even in the summer,...
The Bright Impact of Backlit Exhibition Stands: Captivating Your Audience with Illuminated Displays
When it comes to making an unforgettable impression at exhibitions and trade shows, the design of your display can be a game-changer. A backlit...
How to Design an Exhibition Stand that Drives Engagement and Sales
In the competitive world of exhibitions and trade shows, an engaging stand can be the difference between attracting potential clients or blending into the...
Try These Best Practices For Content Management
Content is king in Google, so your company must have a reliable content management solution in place so you can get information-rich content on...
How to Gather Content Ideas for Your Online Presence
Blogs and social media posts have become a mainstay in building an online presence, with around 3 billion blogs posted a year and over...
How professional IT companies could grow with content marketing
Beginning with the basics, content marketing is about creating the information and sharing it with the businesses relevant to yours. Content has been used...
How Can You Improve a Checkout page?
The checkout page is the page that brings in your actual revenue. But often, a fair number of shoppers that first committed to the...
The Quick and Actionable Guide to Web Accessibility and ADA Compliance
What if you knew that a glitch was causing 20% of the pages on your website to fail?
You would rush to fix the glitch...
Tips for building great customer relationships
With the pressure on the high street increasing and the
online space crowded, the relationships you build with your customers are
essential to the success of...
How to keep better track of your clients and leads
The one factor that makes the business world go around is sales. While your company more than likely has a carefully developed brand and...
How to make your customer portal more secure
Today, organizations require advanced digital technology to handle increasingly complex customer relationships. A customer portal, providing integrated support, self-service, and other essential features, is...
7 Immense Benefits of Internet Marketing for Businesses
Internet marketing! The phrase itself defines its meaning. Isn’t it? Internet marketing is to use the internet for advertising products and services. Businesses employ...
3 things to consider when finding professional digital web solutions in the UK
A good web solution company can affect the website’s SEO in many ways, and as it's not guaranteed that it'll improve your search rankings,...
Could These 5 Content Promotion Tips Revamp Your Marketing Strategy?
What do you think is the most important element of a content strategy?
If “content” is your answer, you’re probably right. But there’s another element...
Debounce is the best solution for email verification
Do you run a business that provides the "register by email" option? Do you run digital marketing that is always in contact with customer...
7 ways to instantly make your emails more engaging to new and existing customers
No matter how you slice it, email is still the king of communication for businesses.
The ability to reach customers anywhere? Check.
Looking to reach thousands...
Mail forwarding the benefits for business
Mail forwarding has been around for many years now. However, not many people actually know how important it is or what the benefits are...
What is Demand Generation vs. Lead Generation?
Many people use the terms demand generation and lead generation interchangeably, but they are not at all the same. In fact, to make your...
Lead Generation Strategies for Tech Companies That Actually Work
When you started your tech company, you probably didn’t realize you would also be taking on many other roles to keep your business growing....
Inexpensive ways to increase your leads
If you’re running a website as a means of promoting your business or making money, then you clearly already have some understanding of how...
5 Rules of thumb for every marketing campaign
Countless brands and companies are trying to get the attention of the same customers every single day. Nobody wants to be lost in the...
Introduction to LED screen trailer
LED screen trailers are cutting-edge mobile displays designed to deliver vibrant, high-definition visuals wherever you need them. Perfect for events, advertising, and promotions, these...
8 do’s and dont’s of link building that you must follow
Backlinks are the backbone of Search Engine Optimization (SEO) as a large number of quality links have the potential to get your website on...
Agencies to Talk To For Any New Business
Outsourcing certain elements of your business can be beneficial in a lot of ways. You know you’re getting an expert to handle your marketing,...
3 Insider tips on how to select the best brand marketing and advertising agency
There's more to differentiate your product from the competition than having a sleek design and cutting-edge innovation technology. One crucial fact that will make...
Should you outsource your marketing?
Whether you are a business owner, hold a high-ranking position in management within an organisation or are simply enquiring as to whether it is...
Broaden target market
It’s hard to find a business that manages to cater to every single person’s needs and wants. It’s also unreasonable to expect this of...
How to effectively promote your tattoo studio
Are you starting a tattoo studio and are overwhelmed on how to handle the promotional side of the business? Don't worry; this article provides...
How to develop a successful coupon marketing strategy
When you are into an online business, you should consider or conscious about the stand of all customers, because it is apparently admiring how...
5 Useful Ad-blocking Tricks You Should Know About
Let’s face it: nobody likes ads. Sure, some people may not “hate” them, and understand their role in keeping content free on the Internet....
Conducting a Successful PPC Campaign & How a Paid Media Agency can Help
Are you looking to launch a successful PPC campaign? If so, working with a paid media agency can be a great way to get...
Have You Tried These 4 Alternatives to Google Ads?
Google Ads is one of the best ways to drive traffic to your online business. That’s especially true if you have a new business...
Baden Bower Reviews the Public Relations Fallout of Trump’s Madison Square Garden Rally Controversy
Donald Trump’s recent rally at Madison Square Garden drew intense public reaction due to inflammatory remarks made by speakers, including comedian Tony Hinchcliffe. What...
Pr tactics that help travel brands become industry leaders
One of the major challenges for travel businesses is standing out from competitors. increased competition in the industry has made it harder for brands...
How to develop a good PR strategy?
Letting the world know about a new product launch, main product announcement, or opening a new place is necessary for a business. But, how...
7 Best Salesforce Quoting Tools to Streamline Your Sales Process
There has been a boom in the market for CPQ software, with analysts predicting a growth of US$1.65bn to US$3.8bn by 2026.
Not without a...
The Benefits of Selling Products Wholesale
There are so many products you can purchase online today. Some items may be from local manufacturers, but many products come from different countries....
Sky-Rocket Your Sales With These Amazing Case Study Techniques
Case studies are and will always be an important component of the corporate world, which necessitates the need for winning case study templates. Case...
Five-step B2B SEO strategy to skyrocket your rankings
Most people understand the basics of search engine optimization (SEO). To increase rankings on search results pages, you need to optimize pages with the...
Best SEO Tips For Dental Clinics in Singapore
If you are a newly opened practise, or a long running one looking for new patients, optimising your SEO is the best way to...
4 benefits of hiring an SEO expert
There is a surge in the number of online businesses across the globe. The business is getting a high reputation and is noticed more...
Instagram marketing tips to promote your indie album
It’s not always easy being an indie artist. Yes, you don’t have a major label breathing down your neck and forcing you to change...
How to Double Your Revenue with Instagram
Instagram is one of the most popular social media networks worldwide, with over 1 billion monthly active accounts. More than 2 million businesses are...
4 Ways to Grab the Attention of Instagram Influencers for your crowdfunding campaign
Getting social media influencers on Instagram to promote your crowdfunding campaign is a great way to boost interest and get the attention your brand...
Top free youtube converter tools online
Millions of content are uploaded to YouTube regularly and you will surely come across something that would interest you.
The bad news is that...
How to Know Who Viewed Your Facebook Profile
Facebook is one of the most popular social media sites, with over 2.7 billion active users every month. It is easy to access this...
Can you see who views your Facebook profile?
"Who viewed my Facebook profile?" has been one of the most asked questions of the past year. With the increasing number of applications that...
Leaders vs. influencers: the key points of difference
The word ‘leader’ has been used long before the term ‘influencer’ emerged. We know leaders as people with stamina and charisma, who can impact...
Why explainer video marketing rules right now
In the current age of internet savvy consumers and online businesses, the rules of marketing have undergone a huge transformation to keep up with...
JetBlue’s Marketing Strategies: How did one airline soar above the rest?
JetBlue’s overwhelming success as compared to most other airlines is constantly pondered over. What are they doing right and where is everyone else going...
Topics business writing
Business writing is a wide field including numerous essay topics possible for one to choose from. See some ideas that might be helpful for...
The Benefits of Selling Products Wholesale
There are so many products you can purchase online today. Some items may be from local manufacturers, but many products come from different countries....
The importance of branding for product promotion and marketing
Are you trying to promote a new product, but are having difficulty coming up with your own brand? Maybe you feel like branding isn’t...
Categories
Types of Organisation
Converting to a Public Limited Company – PLC
On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...
Business Environment
Doing better by the environment
The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...
Stakeholders
Sustainable business at Corus
Steel is 100% recyclable and can be used time and time again with no loss of quality.
Corus is the UK's biggest steel manufacturer and...
New Technology
Marketing solutions via technology
When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Their energy, drive and enthusiasm...
Product Life Cycle
The product life cycle and online fashion
ASOS.com is the UK's market leader in online fashion retailing. It offers own-label, branded fashion and designer goods. Its headquarters are in Camden Town...
Business Strategy
Building the heritage of sustainable products
This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers at a time when...
Stakeholders
Engaging stakeholders in a business
Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...
Stakeholders
Engaging with stakeholders
The textile manufacture and clothing distribution industry has seen dramatic changes in recent years. Consumers’ expectations are higher today than ever before, they expect...
Ethics
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...