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Sales and Marketing

5 things to look for in a preferred financial advertising agency

In-house employees normally have their plates full with many tasks on their to-do lists. Regardless of the size of the company, a helping hand is always...

4 Ways That Digital Advertising Has Become an Integral Aspect of Every Marketing Plan

Digital advertising has become an integral part of every successful company's marketing plan while if you are looking to plan for the future success...

Humanize your business why telling your story beats any ad campaign ROI

In almost every form of marketing, one of the most important aspects of a business is the brand. Branding is so important that, without...

How Much Can I Earn in Affiliate Marketing

Do you also have such a friend, who constantly travels, has seen half the world and at the same time earns his own money...

A Practical Guide to Monitoring Affiliate Paid Search Behavior

Affiliate marketing and paid search can often overlap, and without proper oversight, the combination can lead to unintended results. Experienced marketers know that paid...

Starting a casino affiliate business in 2020

As the online gambling business continues to boom, more and more of us are waking up to the excitement of this industry.In fact, the...

How to make your company a brand?

The most important and critical step in increasing sales and making the company popular among the crowd is marketing and promotion. Proper marketing and...

Factors that affect the cost of your business cards

Business cards are an affordable yet effective marketing tool. They're a great way to cement a positive first impression. They can also be used...

4 ways to take your brand to the next level

Creating a thriving business is a dream many people have. It is something that anyone can do. If you have a passion, you have...

Preparing your booth big questions to ask before your next trade show

Trade shows offer an opportunity to meet new customers and tout your products and services to a wide range of people. So when you...

6 conference organisation mistakes avoid costs

There are a number of ways you could ruin your conference, and there are a surprising number of mistakes that even professional event organisers...

How to throw a corporate business events like the pros do

London is the number one EMEA city in terms of meetings and events activity, and in the UK as a whole, around 1.3 million events are held every...

How To Easily Monetize Your Traffic

People lead a blog to share knowledge. Others do it to satisfy their creative urge. Business wise, blogs offer an effective way to attract...

How to create a popular science blog

Do you love successful science blogs and magazines like Popular Mechanics and I F’ing Love Science? Do you follow and share almost every post...

Interesting Blog Niches and How to Monetize Them in 2021

A blog is a great way to earn some extra side cash. It’s also an excellent way to boost profits on your website. If...

The Quick and Actionable Guide to Web Accessibility and ADA Compliance

What if you knew that a glitch was causing 20% of the pages on your website to fail?You would rush to fix the glitch...

How Can You Improve a Checkout page?

The checkout page is the page that brings in your actual revenue. But often, a fair number of shoppers that first committed to the...

5 tips for building trust with your customers

Digital marketing and various other promotional tools are becoming more accessible. There are hundreds – if not thousands – of businesses competing for the...

Top 5 Salesforce Consulting Partners

In the ever-evolving realm of Salesforce consulting, choosing the right partner cannot be overstated. Harnessing the power of Salesforce can be a game-changer for...

4 ways to communicate effectively with clients

Communication forms the heart, blood, and soul of a corporate establishment. The more you communicate, the better it will be for your business. Clients...

The powerful role of digital marketing in the modern age

The modern age that we are currently navigating our way through is the most advanced and enhanced age that we have ever navigated up...

Optimizing web pages for intent advanced tips

Image Credit: PixabayTo optimize web pages for intent, you must know why a user is visiting your page and how to fill their need....

5 Interesting facts about discount codes and coupons

Marketing has many faces and many different forms. Brands want to be unique in the way they advertise their products, but that’s not always...

5 Ways to make your email marketing content social sharing worthy

Email is now an essential aspect of content marketing. Everything from newsletters to customer spotlights, email has been resuscitated from the dead and has...

How to Practice Good Email Marketing In 2021

Despite what others say, social media is the growing digital marketing trend; email marketing remains one of the most effective digital marketing channels in...

Best email clients and apps for small businesses

When you are a small business, you always try to find good programs/solutions that can meet your needs without costing a fortune. Small businesses have certain...

How to improve lead generation 3 surprisingly easy strategies

Let’s start with the basics. You probably ask yourself what does the lead generation actually mean? Shortly, it is a marketing term which refers...

Marketing for coworking spaces getting leads, guaranteed

The number of self-employed workers and the entire remote working community have been growing steadily with no sign of slowing down this massive revolution. And the...

Inexpensive ways to increase your leads

If you’re running a website as a means of promoting your business or making money, then you clearly already have some understanding of how...

8 do’s and dont’s of link building that you must follow

Backlinks are the backbone of Search Engine Optimization (SEO) as a large number of quality links have the potential to get your website on...

5 Rules of thumb for every marketing campaign

Countless brands and companies are trying to get the attention of the same customers every single day. Nobody wants to be lost in the...

A Five-Step Guide To Conducting A Highly Effective Competitor Analysis For Your Business

Staying on track with market trends is essential for consistent profit in business. How do you win amidst raging competition? This is where competitor...

IntlTech: Best marketing agency in Canada

Intltech is one of the leading marketing agency in Canada. It provides various services for market research, in-depth analysis of competition, and consumer behavior...

Why Partnering with Experts in B2B Telemarketing Matters

In the highly competitive world of business-to-business (B2B) sales, finding effective strategies to reach and engage potential clients is crucial. One such strategy is...

Maximising Your Reach With A Fashion Marketing Agency

With the rise of social media, fashion marketing agencies collaborate with influential personalities, bloggers, and social media influencers to promote fashion brands.A fashion marketing...

Global brands marketing case study

More and more global brands are transcending international borders. Marketing professionals are constantly fine-tuning their strategies to ensure that their brands are optimizing the...

How to market your yoga studio

If someone came to you five or ten years ago and told you that being still in a pose for a few minutes daily...

Does Brick and Mortar Marketing Still Work? The Data Suggests Yes

There was a point in time when brick and mortar shopping was the only way for purchasing goods and services. No matter what you...

How to conduct a successful PPC campaign

PPC (pay-per-click) advertising is one of the best ways to market your business online. It involves placing ads on specific networks where you get...

The Role of PPC in B2B Lead Generation

Most B2B Lead Generation marketers intuitively understand that PPC should be a part of their marketing mix. However, certain nuances need to be considered...

8 Elements to Implement for Earning More from The Google Ads

Apply these easy tips and make more money than you can imagine from Google Ads.Google Ads are necessary to promote your business. They are...

Pr tactics that help travel brands become industry leaders

One of the major challenges for travel businesses is standing out from competitors. increased competition in the industry has made it harder for brands...

What is integrated PR?

In today’s multi-media world, the lines between the traditional disciplines of marketing and public relations have blurred and integrated PR has emerged it’s a...

You Just Wrote a Press Release: Here’s What You Need to Do Next

Ever wonder how public relations strategy can improve the performance of your business? If you intend to use PR, then you should consider best...

4 Unusual Strategies for Creating an Unstoppable Sales Team

Even though making a sale requires around five follow-up calls, most salespeople only make one. And that's a clear indication that in most companies,...

7 Tips on How to Effectively Sell Meat

After the surge of the COVID-19 pandemic, more and more livestock farmers are having a hard time in the meat processing industry. Due to...

Walnut, DemoStack, Reprise, and Storylane: 4 B2B Sales Demo Platforms Compared

With the rise of cloud infrastructure, remote workforces, and advanced tech tool stacks, SaaS offerings have never been more popular in the world of...

SEO in 2024: Emerging Trends and How to Leverage Them for Growth

Search Engine Optimization (SEO) remains a cornerstone of digital marketing, but as we sail through 2024, the landscape evolves at breakneck speed. Understanding and...

Exploring the Services Offered by an SEO Company: From Keyword Research to Link Building

In today's digital landscape, having a strong online presence is crucial for the success of any business. As the competition continues to grow, companies...

Content scoring how to determine the quality and added value of content

The quality of content has attained a new level of importance nowadays as a result of the increased profitability of SEO and website conversion.This...

Benefits of influencer marketing

Let’s face it, we are all tired of advertisements and try our best to avoid and ignore those pesky little brats. We use ad-blockers...

Yahoo buys Snapchat rival

Yahoo, in a bid to build its mobile business, has bought Snapchat rival Blink. It’s the latest in a line of deals specifically designed...

Yubo and Gen Z’s Social Media Usage in 2023

Live social discovery app Yubo is popular with Generation Z, who make up roughly 99% of its users. Gen Z is made up of...

Top free youtube converter tools online

Millions of content are uploaded to YouTube regularly and you will surely come across something that would interest you.The bad news is that...

How to Know Who Viewed Your Facebook Profile

Facebook is one of the most popular social media sites, with over 2.7 billion active users every month. It is easy to access this...

Can you see who views your Facebook profile?

"Who viewed my Facebook profile?" has been one of the most asked questions of the past year. With the increasing number of applications that...

Leaders vs. influencers: the key points of difference

The word ‘leader’ has been used long before the term ‘influencer’ emerged. We know leaders as people with stamina and charisma, who can impact...

Why explainer video marketing rules right now

In the current age of internet savvy consumers and online businesses, the rules of marketing have undergone a huge transformation to keep up with...

JetBlue’s Marketing Strategies: How did one airline soar above the rest?

JetBlue’s overwhelming success as compared to most other airlines is constantly pondered over. What are they doing right and where is everyone else going...

Topics business writing

Business writing is a wide field including numerous essay topics possible for one to choose from. See some ideas that might be helpful for...

The Benefits of Selling Products Wholesale

There are so many products you can purchase online today. Some items may be from local manufacturers, but many products come from different countries....

The importance of branding for product promotion and marketing

Are you trying to promote a new product, but are having difficulty coming up with your own brand? Maybe you feel like branding isn’t...

The natural 1st choice dairy company

Responding to the change in the business environment is challenging, particularly for large organisations. The business environment provides both opportunities and threats to the...

Financial statements and reporting

Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...

Constructing the future

Many people perceive the construction industry as towering cranes over a city skyline or a pile of bricks and cement in a backyard. In...

The acquisition of Dr Pepper/Seven Up Company Inc

This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...

Vision values and mission in driving strategy

The familiar blue and yellow colours of the IKEA logo (also the colour of the Swedish flag) can be seen in stores in 18...

Growing a brand through portfolio management

Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a...

Adding value through health and safety

Adding value to a product involves making it more desirable and better for the final consumer. Ways of adding value to a product or...

The contribution of the FTSE4Good Index to socially responsible investment

In a fast moving world, individuals and organisations need to make quick decisions based on sound judgement supported by accurate data. As a result,...

Injecting new life into the product life cycle

Injecting new life into a brandThe Polo mint is a British institution - 'The mint with the hole'. Everyone is familiar with Polo and can clearly...