Companies

Edition 10 Using effective recruitment to retain competitive advantageAs a result of reading the Case Study, students should...

Cristal Global are proud leaders in manufacturing titanium dioxide products. Many everyday products contain components from Cristal...

Edition 7 Innovation in infant nutritionThis marketing mix case study focuses on the way in which one of the world’s...

Corus is a customer focused, innovative solutions-driven company, which manufactures, processes and distributes steel and aluminium products...

Edition 11 Using promotional strategies to connect with stakeholdersThis promotion case study helps students understand how organisations promote with customers...

Edition 5 Improving the performance of manufacturersThis supply chain case study focuses upon how the CBI, through the establishment of...

Creating an effective organisational structureAs a result of carefully reading the Case Study, students should be able...

Edition 2 Balancing a fine line in an environment of changeThis business and the environment case study focuses on how...

Edition 3 Applying the personal touch to financial servicesThis customer focus case study examines the CIS approach to customer relationships...

Edition 14 Ethically serving stakeholdersThis stakeholders case study shows how The Co-operative Group's values contribute to improving the diet and...

The Chartered Management Institute (CMI) is the only chartered professional body within the UK dedicated to creating...

Edition 4 Innovation, research and developmentThis innovation case study looks at how Dyson developed and launched its innovative vacuum cleaner.IntroductionInvestmentsDeveloping...