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- Edition 10 Brand repositioning and communications
- Edition 10 Investing in training to safeguard the future
- Edition 10 The importance of quality in creating competitive advantage
- Edition 11 How a brand promise drives change in a multinational organisation
- Edition 11 The importance of excellent customer service
- Edition 12 How market research helps Portakabin to remain at the cutting edge
- Edition 12 Motivating through Total Reward
- Edition 13 Customer service as a strategy
- Edition 13 Promoting the brand
- Edition 14 Lean production at Portakabin
- Edition 15 How the role of marketing drives business forwards
- Edition 16 Achieving growth through product development
- Edition 16 Using the marketing mix to drive change
- Edition 17 Adding value through health and safety
- Edition 18 Product development, innovation and the product life cycle
- Edition 19 The role of training and development in career progression
- Edition 2 Business activities and care for the environment
- Edition 2 Direct marketing
- Edition 2 Making things better
- Edition 2 Partnership through sponsorship
- Edition 20 Corporate responsibility and stakeholders
- Edition 3 Creating and managing a unique sponsorship
- Edition 5 Design as a differentiator
- Edition 5 Launching a new product range
- Edition 5 The power of partnerships
- Edition 6 Competing within a changing world
- Edition 6 Developing a communications strategy
- Edition 6 Encouraging innovation through intellectual property rights
- Edition 6 Making life easier
- Edition 6 The new world of Rexam
- Edition 7 Expanding a business through skilful acquisition
- Edition 7 Responding to an Emerging Market
- Edition 8 Developing products and services to meet market demand
- Edition 8 Staying ahead - embracing new technologies in a new digital world
- Edition 9 Meeting customer needs for competitive advantage
- Edition 9 Strategy, competitive advantage and the promotional mix
