Marketing Strategies

Subscribing to broadcasting success

BSkyB will primarily be remembered as the company which changed the face of UK broadcasting, through reflecting...

Creating a market

In 1950, Bernard Matthews bought 20 turkey eggs and an old incubator - a total investment of...

Within an arm’s reach of desire – global marketing

Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff,...

Marketing and product strategies for growth

As an organisation develops a strategy, it is not making short-term decisions. Instead, it is creating a...

How Mars transformed the ice cream market

There is a substantial ice cream market in the UK. In recent years it has been transformed...

Partnership through sponsorship

Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions....

Direct marketing

Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning...

Building brand equity at Heinz

Organisations should learn from the past but not live in the past. This case study focuses on...

Sky and the digital revolution

Television is moving into a radical new era, heralding the most exciting televisual developments of your lifetime....

The repositioning of Hobnobs

United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and...

Building a business in Europe

Over recent years, the changing political, social and economic environment has created a different type of competitive...

Launching high end technology products

It is very important that a company develops a coherent marketing strategy for the launch of each...

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