Marketing topic
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Marks & Spencer
Over recent years, the changing political, social and economic environment has created a different type of competitive situation for European companies. The pace of change has…
Heinz
Organisations should learn from the past but not live in the past. This case study focuses on the way in which Heinz decided to alter the…
Vodafone
Successful companies act as role models to other businesses and the wider community. To achieve this role model status they must be committed to Corporate Responsibility…
Bernard Matthews
In 1950, Bernard Matthews bought 20 turkey eggs and an old incubator – a total investment of £2.50. Today, Bernard Matthews is a multi-national company with…
Amway
All organisations face an external business environment that constantly changes. Sometimes these changes are slight eg minor amendments to regulations or a new firm entering the…
Portakabin
Intelligent business organisations understand the ‘fit’ between their products and their markets. Over time, companies develop strengths that need to be developed in a positive way.…
Readers Digest
Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is associated with…
Masterfoods
There is a substantial ice cream market in the UK. In recent years it has been transformed by the development of new product lines and by…
Intel
Nearly everyone is aware of Intel. It is the world’s fifth most valuable brand valued at around $35 billion. Most of the world’s personal computers are…
Harrods
Voted ‘Luxury Retailer of the Year’ in 2013, Harrods is a department store with a difference. Its unique brand is recognised across the world. Seen as…
Samsung
It is very important that a company develops a coherent marketing strategy for the launch of each individual product in its portfolio. It is of equal…
Wilkinson
Businesses must respond to change in order to remain competitive. Developing appropriate strategies which allow them to move forward is essential. Wilkinson is a prime example…
Marketing
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