Placeholder canvas
11.1 C
London
Tuesday, April 16, 2024
£0.00

No products in the basket.

HomeMarketingMarketing Strategies

Marketing Strategies

Subscribing to broadcasting success

BSkyB will primarily be remembered as the company which changed the face of UK broadcasting, through reflecting our changing lifestyles as we move towards...

Creating a market

In 1950, Bernard Matthews bought 20 turkey eggs and an old incubator - a total investment of £2.50. Today, Bernard Matthews is a multi-national...

Within an arm’s reach of desire – global marketing

Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...

Marketing and product strategies for growth

As an organisation develops a strategy, it is not making short-term decisions. Instead, it is creating a pathway that leads to a long term...

How Mars transformed the ice cream market

There is a substantial ice cream market in the UK. In recent years it has been transformed by the development of new product lines...

Partnership through sponsorship

Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions. If it had not been for corporate...

Direct marketing

Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is...

Building brand equity at Heinz

Organisations should learn from the past but not live in the past. This case study focuses on the way in which Heinz decided to...

Sky and the digital revolution

Television is moving into a radical new era, heralding the most exciting televisual developments of your lifetime. Increasingly viewers will take charge of their...

The repositioning of Hobnobs

United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...

Building a business in Europe

Over recent years, the changing political, social and economic environment has created a different type of competitive situation for European companies. The pace of...

Launching high end technology products

It is very important that a company develops a coherent marketing strategy for the launch of each individual product in its portfolio. It is...

Refocusing a product

In May 2001, at the Sony Radio Awards, Radio 2 was named Station of the Year for the second time in 3 years. This...

Developing competitive marketing strategies

All organisations face an external business environment that constantly changes. Sometimes these changes are slight eg minor amendments to regulations or a new firm...

Developing products and services to meet market demand

Intelligent business organisations understand the 'fit' between their products and their markets. Over time, companies develop strengths that need to be developed in a...

Cause marketing Vodafone’s partnership with the National Autistic Society

Successful companies act as role models to other businesses and the wider community. To achieve this role model status they must be committed to...

Identifying and creating new markets a new strategy for a global leader

Nearly everyone is aware of Intel. It is the world's fifth most valuable brand valued at around $35 billion. Most of the world's personal...

Marketing strategy for growth

Businesses must respond to change in order to remain competitive. Developing appropriate strategies which allow them to move forward is essential. Wilkinson is a...

Recent Articles