Promotion

Sponsoring the Nationwide Football League

Every day consumers come across a wide range of product names, images, stimuli and information which appear...

The Absolute. Tour

Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors. Customer service...

Using IT in sales and marketing

The Internet is a powerful means for organisations to communicate with customers. A well constructed website enhances...

Who dares wins success through intelligent risk

A story of global successNo study of business success in the twentieth century would be complete without...

Coca-Cola and sports partnership through competition

The importance of imageOur image is the way in which others see us. People quickly form opinions...

Making the world’s best-known product

How is the most widely recognised product in the world made? How are the required quality standards...

The rebirth of Skoda

This case study looks at the turn-round in the fortunes of Skoda which has come about through...

Creating consumer demand for SKY TV through sports

Successful marketing involves providing consumers with the goods and services they require, where they want them and...

Creating and managing a unique sponsorship

On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor...

The power of love

On the 7th December 1992, 30 million viewers watched episode 12 of the Nescafé Gold Blend saga...

The role of PR in changing perceptions

Few consumers buy products at random. This is particularly true for durable products, such as washing machines,...

The effectiveness of an advertising campaign

Johnson & Johnson (J&J) is well known in the United States and the UK for its Johnson’s...

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