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SWOT - Case Studies
SWOT analysis is a vital tool for organisations aiming to assess their internal strengths and weaknesses alongside external opportunities and threats. Our collection of case studies explores how businesses utilise SWOT analysis to inform strategic planning and enhance decision-making. From identifying competitive advantages and market trends to recognising potential challenges, these real-world examples highlight effective approaches to leveraging SWOT for organisational growth. Whether you’re a marketing professional, business leader, or student, discover how these case studies can deepen your understanding of SWOT analysis and inform your strategies for successful business development.
Changing the views of business
Businesses both shape and respond to changes in the competitive environment. In the early 1980s, the impact of information technology was changing the nature...
SWOT analysis in action at Skoda
In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement designed and produced their own bicycle. Their business became Skoda in 1925....
SWOT analysis and sustainable business planning
IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world's largest...
Securing a market leading future through SWOT analysis
For many builders and developers, it is too costly to buy plant equipment (fixed assets) outright. Instead, they hire the equipment they need from...