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Using market research to relaunch a brand (PDF) |
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Responding to a changing market (PDF) |
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Entering a new market with a new product (MP3) |
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Welfare to work (PDF) |
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Market research and consumer protection (MP3) |
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Using effective communications (MP3) |
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Using advertising to connect with consumers (PDF) |
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Using innovation to create competitive advantage (MP3) |
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