Introduction It is the ability to satisfy customers that marks the difference between the successful and the unsuccessful organisation. That is why some children’s nurseries...

Advertising is a tricky business. Successful advertisers are those who, over the long term, make the fewest mistakes. No matter how well an advertisement...

The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...

Introduction In the modern business world, organisations must deal with rapid change. These include new technologies, e-business, and new and different types of competition. Organisations...

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...

A Sheffield Forgemasters International case study With its headquarters in Sheffield, SFIL is the parent company of seven subsidiary companies. These provide steel forgings, castings...

Introduction The government spends millions of pounds of public money on providing services to meet the needs of the public each year. Public sector markets...

Development of organisations and reasons to become a shareholder Many businesses have humble beginnings; their founder had a business idea that worked. There are many...

Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...

 A brief history of Lloyd's -covering risks Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...

You could believe that internet marketing is not difficult. However, it is not as simple as you may think. You will understand this after...

Individuals have become accustomed to spending more time on the internet than they do watching traditional media. Over the past several years, it has...