Home Marketing Marketing strategies Building a business in Europe (PDF)

Building a business in Europe (PDF)


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Building a business in Europe in full in PDF format taken from edition 5 of Business Case Studies.

This case study focuses on one of Marks & Spencer’s current business objectives – to accelerate the growth of its international business. It examines how Marks & Spencer has increased the momentum of its European expansion and focuses on the opening of the first store in Germany.

Read the case study online here

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