Building Human Resources to provide a foundation for growth in full in PDF format taken from edition 10 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- appreciate the importance of customer service as part of the overall product offered by organisations
- understand how customer service helps to give an organisation a competitive advantage
- illustrate how customer service enables an organisation to build a strong business capable of growing faster than its competitors.
Read the case study online here