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Creating innovation for competitive advantage (PDF)

Creating innovation for competitive advantage in full in PDF format taken from edition 6 of Business Case Studies.

This case study focuses on how building an innovative culture has enabled Procter & Gamble to meet wider business objectives and maintain its competitive advantage in a rapidly changing market place.

Read the case study online here

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Creating innovation for competitive advantage in full in PDF format taken from edition 6 of Business Case Studies.

This case study focuses on how building an innovative culture has enabled Procter & Gamble to meet wider business objectives and maintain its competitive advantage in a rapidly changing market place.

Read the case study online here

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