Expanding a business through skilful acquisition in full in PDF format taken from edition 7 of Business Case Studies.
This case study shows how Rolls-Royce has identified key areas of the marine markets on which to focus. Today, marine activity accounts for about 15% of the Rolls-Royce groupâ€™s turnover. It has the potential to move to about 30% of the groupâ€™s turnover over the next 10 years.
Read the case study online here