Business Case Studies by Topic

Below is a list of case studies from Business Case Studies organised by Topic. Choose your sub topic by clicking the arrowed links below your selected business studies topic heading.

  • External environment

    • Business and the environment

      • Travis Perkins Logo

        How an Environmental Management System (EMS) helps create a sustainable business

        Edition 8: This case study shows how Travis Perkins has built an EMS based on the International Standard ISO 14001 in order to reduce costs and make a major contribution to ‘sustainability’. Therefore, it intends to minimise its impact on the environment.

      • ARM Logo

        Fuelling the digital revolution

        Edition 7: This case study focuses upon how ARM has developed a global influence despite being a relatively small player in a fast-moving industry. It has achieved this through its technology, its unique business model and its investment in R&D.

      • AGFA Logo

        Responding positively to a changing environment

        Edition 7: This case study looks at how AGFA, a leading player, is taking full advantage of the digital revolution.

      • Camelot Logo

        Competing in a highly regulated environment

        Edition 7: Clearly, the National Lottery is ‘big business’. There remains the thorny question of just how far, and in what aspects of its operation, it needs to be regulated by government. This case study considers that question.

      • INCPEN Logo

        Packaging and sustainable development

        Edition 7: This case study outlines the nature of that challenge and shows how the packaging industry has itself created a body that works to encourage responsible attitudes towards packaging in modern society.

      • Capita/DfES Logo

        The message is in the medium

        Edition 6: This case study looks at Capita, a company working at the forefront of the modernisation of education, helping teachers to make the most of new opportunities.

      • Nestlé Logo

        Doing Better By The Environment

        Edition 6: This case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A. the world's leading food company, developed a policy and current business practices that reduce the company's effect on the environment.

      • Patent Office Logo

        Encouraging innovation through intellectual property rights

        Edition 6: This case study demonstrates how protecting intellectual property through the services of the Patent Office can benefit businesses and inventors.

      • Gardiner & Theobald Logo

        Constructing the future

        Edition 5: This study focuses on one issue of sustainable development - the property life cycle.

      • Murco Logo

        Focus on convenience trading

        Edition 5: This case study examines how organisations with strong traditional retail presence, such as Murco and SPAR, benefit when united.

      • Transco Logo

        The changing environment within the gas industry

        Edition 5: This case study focuses on changes to the gas industry in recent years.

      • Barclays Stockbrokers Logo

        The stockbroking revolution

        Edition 4: This case study focuses on key aspects of the ‘stockbroking revolution’ and shows how Barclays Stockbrokers has embraced modern technology in order to give customers maximum control of their own stocks and shares trading.

      • Department for Education and Employment Logo

        Making the labour market work better

        Edition 4: This case study examines the importance of creating an effective labour market in order to reduce unemployment.

      • Enron Logo

        The value of generating change

        Edition 4: This case study focuses on Enron - a dynamic company which is committed to innovation and change in order to provide solutions to the energy needs of consumers in the UK and elsewhere.

      • Golden Wonder Logo

        Responding to a changing market

        Edition 4: This case study focuses on how Golden Wonder has responded to the constantly changing snack and crisp market.

      • Railtrack Logo

        Change since privatisation

        Edition 3: This case study examines the effects of privatisation on the core organisation in the UK railway industry - Railtrack.

      • first direct Logo

        Taking direct banking a step further

        Edition 3: This case study examines how First Direct became the catalyst for change in the banking industry. From the beginning, First Direct has been breaking the mould of traditional banking and maintains a philosophy of providing and anticipating the financial services people require.

      • Overseas Trade Services Logo

        Competing in the global marketplace

        Edition 3: This case study demonstrates how the aim of this integration of services is to meet customer needs more effectively and to improve the competitiveness of local businesses.

      • Water Services Association Logo

        How a regulatory system works in practice

        Edition 3: This case study focuses on regulation in the water services industry in England and Wales and shows how the Office of Water Services (OFWAT), the Department of the Environment, the Environment Agency and the Drinking Water Inspectorate, play a crucial role in regulating the industry in this country.

      • Co-operative Insurance Society Logo

        Maintaining the Co-operative difference

        Edition 2: This case study looks at the ways that organisations in the finance industry are having to adapt their business operations and strategies in the face of changes in the external environment.

      • GEC Alsthom Logo

        New trains and tunnels for the Jubilee Line extension

        Edition 2: This case study shows how efficient project management provides Metro Cammell with the flexibility to respond to project requirements from the offer of tender until the project is completed and is the key to future success.

      • RMC Logo

        Business activities and care for the environment

        Edition 2: This case study looks at RMC's involvement in quarrying and how changes in demand and environmental considerations are a key influence to its operations.

      • first direct Logo

        A revolution in banking

        Edition 2: This case study focuses on First Direct's recognition of a gap in the financial services industry, which was exploited through the development of a unique customer proposition.

      • Coats Viyella Logo

        Balancing a fine line in an environment of change

        Edition 2: This case study focuses on how Coats Viyella Thread Division has achieved success in a dynamic global market environment which has experienced considerable changes in recent time.

    • Business cycle

    • Consumer protection in business

      • DSG international Logo

        Meeting and exceeding consumer protection laws to drive competitive advantage

        Edition 11: This case study helps students understand consumer protection and how companies need to exceed legal requirements in competitive market places.

      • Office of Fair Trading Logo

        Championing competition

        Edition 8: This case study looks at how the OFT helps to make markets work better for consumers through its roles of investigation, enforcement and communication. We can support the work of the OFT by becoming more discriminating and by seeking and demanding excellent products and high standards of service.

    • Corporate responsibility in business

      • Primark Logo

        Beyond corporate social responsibility

        Edition 18: This case study looks at Primark’s involvement in the HERproject (Health Enables Returns) which is raising awareness and delivering healthcare education to female workers in supplier countries.

      • Amway Logo

        Corporate Social Responsibility

        Edition 12: This case study describes how the work Amway does with UNICEF supports its Corporate Social Responsibility strategy.

      • Anglo American Logo

        Social and environmental responsibility

        Edition 12: This case study highlights how Anglo American contributes to sustainable development through being socially and environmentally responsible.

      • Amway Logo

        Creating a corporate social responsibility strategy

        Edition 11: This case study helps students understand strategies for meeting stakeholders' needs.

      • Anglo American Logo

        Working for sustainable development in primary industry

        Edition 11: This case study helps students understand sustainability, stakeholders and ethics as well as the links between these topics.

      • Nestlé Logo

        Nutrition, Health & Wellness - New Product Development at Nestlé

        Edition 11: This case study helps students understand how companies research, develop and launch new products.

      • Amway Logo

        Meeting global responsibilities by caring for communities

        Edition 10: As a result of carefully reading the Case Study, Students should be able to: know the meaning of Corporate Social Responsibility (CSR), give examples of CSR activities, understand the importance to business of being involved with communities on a local and global scale.

      • Coca-Cola Great Britain Logo

        The importance of social responsibility

        Edition 7: This case study focuses on the approach The Coca-Cola Company (TCCC) takes to social responsibility. The Company is proud of the fact that in addition to being a world-famous global brand it also takes an active, responsible interest in individuals and communities at a local level wherever it operates.

      • Gardiner & Theobald Logo

        Sustainable development in the construction industry

        Edition 7: The Quantity Surveyor is a key advisor at all stages of the property life-cycle for which there are many factors that influence it. This study will focus on just one, the issue of sustainable development - 'development that meets the needs of the present without compromising the needs of future generations to meet their own future needs'.

      • Procter & Gamble Logo

        Promoting sustainable development

        Edition 7: Sustainability is a broad concept. This case study focuses on both what companies do, as well as how they do them - looking at the impact on the environment and communities in which the organisation operates.

      • Henderson Logo

        Socially responsible investment

        Edition 6: This case study examines the nature and purpose of SRI and the contribution it can make to society. At the same time it demystifies SRI and corrects some common misconceptions.

      • Coca-Cola Great Britain Logo

        Corporate citizenship and the community

        Edition 4: This case study focuses on corporate citizenship - i.e. the obligations which organisations have to their communities. Concern for the environment will be considered as an example of corporate citizenship.

      • Whitbread Logo

        Whitbread in the community

        Edition 2: This case study focuses on one business organisation - Whitbread and shows how, through its commitment to the community, it has been able to develop a high reputation for quality and excellence in all that it does.

    • Economy in business

      • Vodafone Logo

        Using technology to improve economies

        Edition 14: This case study highlights Vodafone's activities in different types of economies and the impactof technology on both developed and developing markets

      • Department of Trade and Industry Logo

        The knowledge-driven economy

        Edition 5: This case study illustrates how the development of a knowledge-driven economy is helping the UK to close the performance gap on its competitors.

      • HM Treasury Logo

        Steering the economy

        Edition 5: This case study focuses on the key role of HM Treasury in implementing Government economic policies.

    • Ethics in business

      • Tata Steel Logo

        Business ethics and sustainability in the steel industry

        Edition 16: This case study looks at how Tata Steel is committed to environmentally-sound practices and tackling the challenges of sustainability.

      • Primark Logo

        Providing consumers with ethically sourced garments

        Edition 15: This case study shows how Primark sources the clothes it sells in its shops in an ethical and fair way, often at added cost to itself.

      • Anglo American Logo

        Business ethics and corporate social responsibility

        Edition 13: This case study shows the challenges Anglo American faces in its industry and how it seeks to make ethical choices in its business practice.

      • Nestlé Logo

        Business principles in action - nutritional labelling

        Edition 12: This case study shows how market research has helped Nestlé understand what consumers wanted to know about Nestlé products so they can make informed choices. This has enabled Nestle to exercise corporate responsibility and demonstrate its business principles.

      • Vodafone Logo

        Developing and implementing a strategic approach to ethics

        Edition 10: As a result of carefully reading the Case Study, students should be able to: explain the importance of ethics, understand how a strategic approach to ethics is more likely to be effective, understand how ethics can shape responses to change.

      • ACCA Logo

        The contribution of accountants to sound, ethical business practice

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the nature and purpose of accounting, appreciate the role of professional accountants in managing information and using knowledge for decision-taking purposes , understand the contribution made by accounting standards and a code of ethics towards providing a true and fair view of business performance.

      • Cadbury Schweppes Logo

        Ethical business practices

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand what is meant by ethical behaviour within business, explain the possible broad-ranging benefits of ethical behaviour, describe the ways in which Cadbury Schweppes behaves ethically towards its stakeholders.

      • C&A Logo

        Implementing Codes of Conduct

        Edition 4: This case study examines how C&A has created Codes of Conduct, not only for dealing with suppliers but also for the conduct of its own executives. These Codes of Conduct have been clearly researched to achieve a clear focus on specific ethical standards.

      • Family Assurance Friendly Society Logo

        The launch of a new Trust

        Edition 3: This case study examines the recent launch of the Children’s Ethical Trust which provides the opportunity for savings for young people to be put into ethical investments.

    • External influences in business

      • Johnson Matthey Logo

        Using PEST analysis to support decision making

        Edition 18: This case study demonstrates how Johnson Matthey uses a PEST analysis to monitor changes in its external environment that will have an impact on its operations.

      • Logica Logo

        Using skills to respond to the external environment

        Edition 17: This case study illustrates how Logica monitors its external environment using PEST analysis to adapt its own business and generate innovative and unique solutions for its clients.

      • Jessops Logo

        Responding to changes in the market environment

        Edition 16: This case study reviews the external factors that have had an impact on Jessops' operations and strategy.

      • Intellectual Property Office Logo

        Intellectual property and the external environment

        Edition 15: The role of the IPO is to help manage intellectual property rightsto encourage innovation and creativity. Like all businesss, it needs to take account of and respond to influences in the external environment.

      • UNISON Logo

        Use of PEST analysis at UNISON

        Edition 14: This case study focuses on the issues faced by migrant workers in the UK.

      • Highways Agency Logo

        Highways Agency - PEST analysis

        Edition 14: This case study looks at the political, economic, social and technological factors that impact on the Highways Agency.

      • First Group Logo

        Managing external influences

        Edition 13: This case study looks at how PESTEL analysis helps a business to identify which factors in its business environment may be threats or opportunities and to plan for them.

      • Legal Services Commission Logo

        Using PEST analysis to identify external influences

        Edition 13: This case study focuses on the work of the LSC and illustrates what factors affect its performance and how it responds to these factors.

      • Syngenta Logo

        Feeding and fuelling the world through technology

        Edition 13: This case study looks at how Syngenta, one of the world's leading plant science businesses, is meeting the dual challenge of increasing crop yield and producing alternative fuels.

      • Network Rail Logo

        Using PESTEL to design effective strategies

        Edition 12: This case study describes how PESTEL analysis helps Network Rail to respond to changes in its business environment.

      • McCain Foods Logo

        How McCain responds to changes in the external environment

        Edition 12: This case study highlights how use of a SLEPT analysis helps a company respond to changes in its external environment and remain competitive.

      • Experian Logo

        Strategic planning - responding to external influences

        Edition 11: This case study helps students understand how effective planning is developed by understanding changes in the external environment.

      • Castrol Logo

        Responding to a changing marketing environment

        Edition 10: As a result of Carefully reading the Case Study, students should be able to: know that Castrol’s heritage is based on a combination of technical excellence in the development and production of oils and a focus on meeting the needs of customers, understand key elements of the dynamic marketing environment in which Castrol operates, and that Castrol has responded to this environment by providing technically superior products, know that Castrol’s oils and lubricants are designed to meet the need of a variety of market segments.

      • Lloyd's of London Logo

        How Lloyd's responds to changes in the business environment

        Edition 10: As a reult of carefully reading the Case Study, students should be able to: understand that the business environment is uncertain and volatile, know that businesses cannot avoid taking risks, value the importance of businesses and households obtaining insurance cover against risk.

      • Corus Logo

        Competitive advantage through sustainable product development in construction

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the nature of competitive markets, appreciate how the external environment should provide the basis for planning strategy, appreciate how sustainability creates opportunities for businesses.

      • Land Securities Group Logo

        Regeneration: meeting needs in a changing environment

        Edition 9: As a result of carefully reading the Case Study, students should be able to: identify different activities undertaken by commercial property companies such as Land Securities, understand the meaning and benefits of urban regeneration, appreciate the importance of external influences on a firm’s activities.

      • United Airlines Logo

        Responding to a changing external business environment

        Edition 9: As a result of carefully reading the Case Study, students should be able to: appreciate the complexity of a typical organisation’s business environment, understand the importance of using marketing activities to match the competitive position of an organisation with the environment it serves, understand the various elements of a SLEPT analysis.

      • First Group Logo

        Introducing an established brand - bringing Yellow Bus to Britain

        Edition 8: This case study focuses on the Yellow Bus concept and how First is introducing them to the UK. Launching the service in the UK has been made easier by the existing brand recognition and by the strong positive image nurtured through years of exposure in American films and TV series.

      • Rolls-Royce Logo

        Competing within a changing world

        Edition 6: This case study provides an analysis of the competitive environment affecting Rolls-Royce using Porter's Five Forces model.

      • Bryant Homes Logo

        Tackling the shortage of building land

        Edition 3: This case study focuses on the issues of one organisation’s adaptation to its environment.

    • Globalisation in business

    • Government influence in business

      • HMRC Logo

        How HMRC collects tax revenue to support Government policy

        Edition 12: This case study describes the role of HMRC in managing taxation an dhow this supports Government financial policies.

      • HMRC Logo

        Integration in the public sector: HM Revenue and Customs

        Edition 11: This case study helps students understand how integration in the public sector benefits stakeholders, mirroring private sector mergers and acquisitions.

      • HM Customs & Excise Logo

        Matching taxation principles with environmental policies

        Edition 8: This case study focuses on the use of environmental taxes, and the important role played by HM Customs & Excise in administering these taxes in support of the UK government’s hopes and plans for environmental improvement.

      • HM Customs & Excise Logo

        Creating a supportive business environment for SMEs

        Edition 7: This case study illustrates how HM Customs & Excise, one of the oldest UK government departments, works supportively with small businesses by helping them to understand various laws and account for Value Added Tax (VAT) correctly and efficiently.

      • Department for Education and Employment Logo

        Welfare to work

        Edition 6: This case study outlines the DfEE’s action programme for employment.

      • Foreign & Commonwealth Office Logo

        Working for free trade

        Edition 6: This case study focuses on the Foreign & Commonwealth Office's (FCO) involvement in world trade policy.

      • Northern Electric + Gas Logo

        De-regulation

        Edition 6: This case study explores the advantages and disadvantages of de-regulation in the energy sector.

      • Office of Fair Trading Logo

        The importance of competition policy

        Edition 2: This case study demonstrates how competition policy seeks to encourage and improve the competitive process, and to ensure consumers feel the benefits of that process. These aims are achieved in practice through competition law.

      • Water Services Association Logo

        Regulating a utility

        Edition 2: This case study looks at how regulation involves the development of rules or conditions which govern the behaviour of an organisation, by setting standards which are clearly defined, understood and designed to be achieved.

      • Yorkshire Water Logo

        Water as a precious asset

        Edition 2: This case study looks at the privatisation of the water industry.

      • Tarmac Logo

        Meeting the challenge

        Edition 2: This case study focuses upon how UK-based Tarmac has taken advantage of the opportunities created through the government’s Private Finance Initiative.

    • International business

      • British Trade International Logo

        Supporting international trade

        Edition 5: This case study looks at British Trade International and its aim to help UK firms compete successfully overseas.

      • HSBC Logo

        Partners in international trade

        Edition 5: This case study focuses on the HSBC Group, which develops partnerships with organisations either trading or wishing to trade overseas.

  • Finance

    • Accounts in business

      • ACCA Logo

        Interpreting and understanding accounts

        Edition 18: This case study looks at the full range of accounting statements including the Income Statement; the Balance Sheet and the Cash Flow Statement

      • Cadbury Schweppes Logo

        Financial statements and reporting

        Edition 11: This case study helps students understand the process of setting, reporting and evaluating financial performance.

      • PricewaterhouseCoopers Logo

        The importance of accounting standards

        Edition 4: This case study explains the role of professional consultancy services in helping companies meet rigorous accounting standards.

      • KPMG Logo

        Trading places

        Edition 4: This case study is intended to provide an understanding of the accounting process and how accounting information meets the needs and requirements of many different groups of people.

    • Assets in business

    • Budgeting in business

      • Zurich Logo

        The benefits of budgeting

        Edition 17: This case study shows how Zurich’s careful approach to budgeting is a contributory factor in gaining competitive advantage.

      • Davis Service Group Logo

        Planning a budget

        Edition 15: This case study shows how the development and use of budgetscontribute to Davis Service Group meeting its objectives.

      • Kraft Foods UK Logo

        Budgeting and strategy

        Edition 9: As a result of carefully reading the Case Study, students should be able to: define the term budget and explain the purpose of budgeting, outline the importance of identifying major variances and taking remedial actions, list the advantages and disadvantages of budgeting.

    • Cash flow in business

      • Chartered Institute of Management Accountants Logo

        Controlling cash flow for business growth

        Edition 15: This case study looks at how management accountants forecast, monitor and control cash flow in order to maintain the ongoing financial health of businesses.

    • Costs in business

    • Investment appraisal in business

      • United Utilities Logo

        Using cost-benefit analysis to appraise investments

        Edition 17: This case study examines one major wastewater quality improvement investment made by United Utilities. It shows how important non-financial considerations, such as the impact on the environment, were in arriving at the best decision.

      • Syngenta Logo

        Investment appraisal in action

        Edition 16: This case study looks at how in 2008 Syngenta proposed an investment in new manufacturing capacity that would allow it to increase production of Amistar. It reviews the analyses that helped the company decide whether to proceed with this investment.

      • McCain Foods Logo

        Sustainability through investment

        Edition 13: This case study explores how McCain Foods evaluated the benefits of proposed sustainable energy projects before making major financial investment.

      • BG Group Logo

        Investing in natural gas: drilling down into the risks

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the importance of examining detailed data in making investment decisions, know how to set out choices involved in decision making, understand how a calculation involving an investment decision is made.

      • Railtrack Logo

        Assessing a major infrastructure project

        Edition 3: This case study focuses on a recent appraisal of a key infrastructure project involving the West Coast Main Line and examines how such a development could significantly change the competitive position of the railway industry.

    • Financial risk in business

      • BG Group Logo

        Calculating the risks in making investment decisions

        Edition 11: This case study helps students understand investment appraisal and decision making.

      • Association of Investment Trust Companies (AITC) Logo

        The role of Investment Trusts in the capital market

        Edition 8: This case study concentrates on longer-term funds. Through Investment Trusts, well-managed businesses have access to secure finance. Whilst those investing, whether individuals or groups, can have confidence in the management of their funds.

      • London International Financial Futures and Options Exchange Logo

        Managing trading risk

        Edition 4: This case study examines the importance of futures trading and focuses more specifically on commodity futures trading.

      • Britannia Logo

        The business mission of Britannia

        Edition 3: This case study examines the mortgage lending process and the detailed set of considerations that must be taken into account before granting a mortgage.

      • London International Financial Futures and Options Exchange Logo

        Managing financial risk

        Edition 2: This case study focuses on the way in which a particular type of financial institution, Building Societies, are able to reduce their financial risks today by using the London International Financial Futures and Options Exchange (LIFFE).

    • Sources of finance in business

      • Beeson Gregory Logo

        Raising finance for SMEs

        Edition 5: The case study examines the source of finance and the way SMEs find access to it.

      • PricewaterhouseCoopers Logo

        Private Finance Initiatives

        Edition 4: This case study explores the role of PWC's Financial Advisory Services with a focus on private finance initiatives.

  • Marketing

    • Branding in business

      • Philips Logo

        How a brand promise drives change in a multinational organisation

        Edition 11: This case study helps students understand how companies re-position themselves to consumers through communication and product development/enhancement.

      • Kellogg's Logo

        Building a brand in order to sustain its life cycle

        Edition 10: As a result of carefully reading the Case Study, students should be able to: know what is meant by a product life cycle, understand research is needed to identify the best way of injecting new life into brands/products, explain the key components of a SWOT analysis.

      • Philips Logo

        Brand repositioning and communications

        Edition 10: As a result of carefully reading the Case Study, students should be able to: explain what is meant by repositioning and why Philips carried out qualitative and quantitative research to identify an appropriate position for the brand, understand why it is important to understand the strengths and weaknesses of an existing brand when deciding how to reposition it, describe how Philips had built a new position for its brand, based on creating products that are ‘designed around you’, ‘easy to experience’, and ‘advanced’.

      • Capita/DfES Logo

        Developing a partnership to support the interests of young people

        Edition 8: This case study illustrates the benefits of the Connexions Card to 16-19 year olds. It also focuses on how the Department for Education & Skills (DfES), a public service business, has joined forces with Capita, a private sector service business, to form a public private partnership (PPP).

      • HMV UK Logo

        Building on a brand

        Edition 8: This case study considers the importance of branding and the value of an established brand name when a company such as HMV is looking to expand and to adapt its business in response to changing market conditions.

      • Kraft Foods UK Logo

        Using planning analysts at the centre of brand development

        Edition 8: This case study illustrates how Kraft Foods’ management accountants act as financial planning analysts to support the process of brand development. It highlights how Krafts forward planning and supporting processes of investment/forecast analysis supports its core brands in a fast-changing market place.

      • Pittards Logo

        Supporting superbrands: the role of high-tech suppliers

        Edition 8: This case study looks at the work of Pittards, a British company that uses skilled buying and high-tech production methods to produce world class leathers for superbrands. It also focuses on the Japanese quality system - 20 Keys.

      • Cadbury Schweppes Logo

        Creating a new and exciting brand - Cafe Cadbury

        Edition 7: This case study examines the creation of a new and exciting brand - Café Cadbury - which shows how detailed thought has been applied to making this a successful venture which extends the Cadbury reputation by providing a high profile presence and by giving consumers even more reasons to choose Cadbury.

      • Rexam Logo

        Building a single brand

        Edition 7: This case study shows how Rexam is working to build its brand.

      • Corus Logo

        The importance of building a strong brand image

        Edition 7: This case study shows how Corus has set about building a consistent, respected brand identity that can be quickly recognised, with a view to giving the company a worldwide competitive advantage.

      • Cadbury Schweppes Logo

        Branding strategies to create value

        Edition 6: This case study looks at how Cadbury Schweppes applied an adopted business philosophy (Managing for Value - refer to The Times 100 Edition 5) to one of its core business activities: selling chocolate products to children either directly or through their parents.

      • Avery Logo

        Growing a brand in an unbranded market

        Edition 6: This case study looks at how Avery set about increasing its product portfolio whilst developing a wider range of new customers.

      • Sky Logo

        Building a brand leader

        Edition 6: The case study highlights how a strong brand can aid consumer recognition and add value.

      • Levi's Logo

        Reclaiming the identity of a brand

        Edition 6: This case study has shown how Levi’s has used effective brand management planning to reclaim the brand and to turn around the fortunes of the company.

      • Rexam Logo

        The new world of Rexam

        Edition 6: This case study shows how one of the world’s major consumer packaging companies, Rexam, is seeking to build its brand.

      • C&A Logo

        Creating value - brand management

        Edition 5: This case study focuses on the repositioning of C&A and how it has changed customer focus to become a value-driven retailer.

      • Dixons Group Logo

        Revolution in retailing

        Edition 5: This case study focuses on how Dixons Group has built its existing brands and created new brands to strengthen its market position.

      • Cadbury Schweppes Logo

        The importance of cause related marketing

        Edition 4: This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of Cause Related Marketing.

      • Dr Martens Logo

        Building a fashionable brand image

        Edition 4: This case study focuses on how Dr. Martens has built brand awareness through sponsorship links to music, fashion and theatre and outlines the promotional activities which support these areas.

      • Akzo Nobel Logo

        Corporate versus product branding

        Edition 3: This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large operating area, is developing a common thread of relationships between its business units based on corporate branding that reflects the central values of the company.

      • Skoda Logo

        Building brand equity

        Edition 3: This case study focuses on the turn-around in the fortunes of a well-known motor manufacturer - Skoda. It examines how Skoda has increased its brand equity through changing its image.

      • Jeyes Logo

        Creating and launching a new product range

        Edition 3: This case study focuses on Jeyes, a household name which creates a series of attributes, beliefs and values in the minds of consumers. It examines the value of the Jeyes name and shows how the business has been revitalised through the process of 'brand stretching' and new brand initiatives.

      • United Biscuits Logo

        Hula Hoops - emphasising the core values of the brand

        Edition 2: This case study looks at the Hula Hoops success story. It is a prime example of UB's commitment to focus on investment in existing portfolio brands.

      • Tesco Logo

        The healthy eating brand

        Edition 2: This case study focuses on how Tesco has identified and anticipated changes in lifestyles in this country and how these impact on new requirements for healthy eating. It shows how Tesco has developed a highly successful 'Healthy Eating' brand.

      • Dr Martens Logo

        Development of a brand through trade mark protection

        Edition 2: This case study looks at the need for some brands to use Trade Marks.

    • Competitive advantage in business

      • Singapore Airlines Logo

        Developing a competitive edge

        Edition 6: This case study highlights how SIA is achieving an advantage in the competitive airline industry.

      • Freeserve Logo

        The Freeserve solution

        Edition 5: This case study examines how Freeserve became the UK’s largest Internet service provider after only nine months of operation.

    • Customer focus in business

      • Argos Logo

        Identifying customers and meeting their needs

        Edition 10: As a result of carefully reading the Case Study, students should be able to: understand the importance of a mission statement, and know that Argos’ mission statement focuses on giving customers value for money by providing them with a convenient shopping experience, explain why segmentation helps an organisation to identify and meet the needs of customers and understand how frequency of visitors to an Argos store or site is a good way of segmenting customers, know what is meant by a growth strategy and give a brief explanation of how Argos is seeking to grow.

      • Nestlé Logo

        Responding to changing customer requirements: the drive towards Wellness

        Edition 10: As a result of carefully reading the Case Study, students should be able to: know that increasing numbers of people want healthier foods, understand how and why market focused companies (e.g. Nestlé) respond to such developments, know about Nestlé: its size, its products and its worldwide reputation.

      • Office of Fair Trading Logo

        Making markets work well with customers

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the sources of consumer power, understand how the forces of demand and supply work to determine market prices , describe how the OFT uses its powers to promote fair competition. ,

      • Portakabin Logo

        Meeting customer needs for competitive advantage

        Edition 9: As a result of carefully reading the Case Study, students should be able to: define the term competitive advantage, understand the importance of differentiation as a competitive strategy, distinguish between private and public sector customers.

      • Yorkshire Building Society Logo

        Building a local retail strategy

        Edition 7: The study focuses on the development of a retail strategy based on identifying different customer needs and on devising ways of meeting these different needs.

      • Royal & Sunalliance Logo

        Building sound customer relationships

        Edition 7: This case study shows how Royal & SunAlliance has applied successful customer segmentation and relationship management to achieve successful partnerships with its key customers.

      • Standard Life Logo

        Customers, process and people

        Edition 5: This case study focuses on how Standard Life has extended its marketing mix beyond the traditional four Ps, Product, Price, Promotion and Place to create a modern focus on Customers, Process and People.

      • British Steel Logo

        Developing customer focus

        Edition 4: This case study examines how one part of British Steel has responded to its changing business environment to become a centre of excellence. It describes how a range of initiatives and developments has helped British Steel’s staff at Shotton Works to improve their customer focus.

      • RM Logo

        Developing long-term customer relationships

        Edition 4: This case study focuses on how RM has developed hardware, software, training and support for primary schools by working in partnership with education.

      • Co-operative Insurance Society Logo

        Applying the personal touch to financial services

        Edition 3: This case study examines the CIS approach to customer relationships and the steps it is taking to bring a modern face to the traditional values of personal selling.

      • Safeway Logo

        Making shopping easier

        Edition 3: This case study shows how Safeway formulated a strategy that refocused its 'customer offering' to appeal to families, particularly those with young children.

      • Yorkshire Electricity Logo

        A focus on customer service

        Edition 2: This case study focuses upon service quality by illustrating how one organisation - Yorkshire Electricity - in a fundamentally reorganised electricity industry, has developed a customer service strategy to redefine the way it looks after its customers.

    • International marketing in business

      • Cadbury Schweppes Logo

        Poland - a developing market

        Edition 2: This study is about Cadbury Schweppes' investment in a greenfield site in Poland and its entry into the Polish confectionery market.

    • Market research in business

      • JD Sports Logo

        Using market research to support decision making

        Edition 17: This case study focuses on how JD (part of JD Sports Fashion PLC), the UK’s leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business.

      • Barclays Logo

        Discovering customer needs through research

        Edition 15: The case study shows how market research enabled Barclays to improve its student account offer.

      • Kellogg's Logo

        New products from market research

        Edition 15: This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand.

      • Zurich Logo

        Providing a customer-centric service

        Edition 15: This case study focuses on how Zurich has used market research to develop a business strategy of 'delivering help when it matters so that customers feel valued and taken care of'.

      • Food Standards Agency Logo

        Market research and consumer protection

        Edition 13: This case study focuses on how the FSA uses scientific and market research to provide consumers with reliable up-to-date information, enabling them to make healthy choices about food.

      • first direct Logo

        Using market research to relaunch a brand

        Edition 13: This case study shows how first direct has used market research to revitalise its brand.

      • Portakabin Logo

        How market research helps Portakabin to remain at the cutting edge

        Edition 12: This case study helps students understand the importance of market research to successful, customer-led product development.

      • Beiersdorf Logo

        How market research supports the new product development process

        Edition 12: This case study describes the stages of market research which contribute to successful new product development and launch.

      • Coca-Cola Great Britain Logo

        Using market research to develop a product range

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand what is meant by a product range, know the meaning of marketing and its importance to an organisation, appreciate why market research should shape the product range.

      • England & Wales Cricket Board Logo

        Using market research to improve consumer focus

        Edition 8: This case study looks at how the England and Wales Cricket Board (ECB) recently undertook a substantial piece of market research. The ECB’s aim was to research how to increase audiences at cricket matches, stimulate interest in cricket in general and encourage more people to play the game.

      • GREGGS Logo

        Consumer focused product development

        Edition 8: This case study looks at an important part of market research. It illustrates how one of the UK’s leading bakery related retailers researches the market and uses the information it gains to influence its decisions about product development.

      • Yorkshire Building Society Logo

        Meeting customer needs - Young Savers

        Edition 8: This case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people with a view to offering them products that most meet their needs.

    • Marketing mix in business

      • Infiniti Logo

        Using sponsorship to increase brand awareness

        Edition 18: This case study illustrates how Infiniti formed its partnership with the Red Bull Racing F1 team to increase its global brand awareness, enter new markets and increase its market share in the luxury car market.

      • Aldi Logo

        Creating value through the marketing mix

        Edition 18: This case study focuses on the marketing strategies used by Aldi to increase its market share and encourage loyal customers.

      • adidas Logo

        Planning effective marketing strategies for a target audience

        Edition 18: This case study demonstrates how adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic Games to engage with young consumers in the UK and across the globe.

      • National Trust Logo

        The use of social media in promotion

        Edition 17: This case study looks at how the National Trust is now adopting a new strategy and modern marketing techniques to excite a younger audience, generate new members and enhance its position as an employer with young people.

      • Parcelforce Worldwide Logo

        Using the marketing mix to drive change

        Edition 16: This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.

      • JD Sports Logo

        Creating a winning marketing mix

        Edition 16: This case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers' needs in order to achieve business growth.

      • Kia Motors Logo

        Using sports marketing to engage with consumers

        Edition 16: This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market.

      • McCain Foods Logo

        The marketing mix in the food industry

        Edition 15: This case study shows how McCain combines all four parts of the marketing mix to develop its marketing strategy.

      • Diesel Logo

        Live, breathe and wear passion

        Edition 15: This case study looks at how Diesel promotes its products and the brand.

      • Intellectual Property Office Logo

        Protecting the marketing mix through intellectual property rights

        Edition 14: This case study looks at how one technology company, Forensic Pathways, has used these legal safeguards for a new development.

      • NIVEA  Logo

        The use of the marketing mix in product launch

        Edition 13: This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.

      • Ben Sherman Logo

        Using the marketing mix in the fashion industry

        Edition 13: This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence.

      • Experian Logo

        Entering a new market with a new product

        Edition 12: This case study helps students understand the range of choices available to companies for market and product development.

      • Ford Logo

        Sponsorship as part of the marketing mix

        Edition 11: This case study helps students understand how effective sponsorship involves all 4Ps of the marketing mix.

      • Motorola Logo

        Creating the right marketing mix

        Edition 11: This case study helps students understand the marketing mix including product, price, place and promotion.

      • BT Logo

        Meeting customers' needs in growth markets - online gaming

        Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how broadband meets customers’ need for speed, identify key segments in the gaming market, explain how BT has developed a marketing mix for broadband gaming.

      • Argos Logo

        Re-focussing a company's culture and marketing mix

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the cultural change brought about at Argos to boost sales, be able to identify the 7 Ps of the extended marketing mix, understand the changes made to the marketing mix at Argos,

      • Kellogg's Logo

        Using new product development to grow a brand

        Edition 9: As a result of carefully reading the Case Study, students should be able to: appreciate the need to make decisions that help to manage, maintain and develop the value of brands, appreciate the importance of market research processes and the questions that market researchers seek to answer, link processes of market research with a range of products that closely meet consumers’ needs.

      • Travis Perkins Logo

        Meeting customers' needs

        Edition 9: As a result of carefully reading the Case Study, students should be able to: identify how the business maintains sustained financial growth through acquisition and development of the existing business, understand how a customer service programme can help to improve performance and ensure long term financial stability, explain the key components of the marketing mix and how implementation of the mix will enhance customer satisfaction.

      • Intelligent finance Logo

        Leading a revolution in banking

        Edition 7: This case study examines how technology has enabled Intelligent Finance to revolutionise banking.

      • Cow & Gate Logo

        Innovation in infant nutrition

        Edition 7: This case study focuses on the way in which one of the world’s leading nutrition companies used a science-based research approach to develop a healthy milk product for babies and toddlers.

      • Kellogg's Logo

        Re-branding a Corporate Image

        Edition 6: This case study looks at the Kellogg's brands and considers both the branding of the corporate image and the individual products. How have they developed and how are they maintained?

      • Chap Stick Logo

        Positioning the brand

        Edition 2: This case study focuses upon just one of the many products from the diverse businesses of American home products - Chap Stick. From its early origins as a simple health care product, it has become, today, a highly sophisticated and successful product in an extremely competitive market.

    • Marketing planning in business

      • Portakabin Logo

        How the role of marketing drives business forwards

        Edition 15: This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them.

      • NIVEA  Logo

        Developing a marketing plan

        Edition 14: The study focuses on how a company can respond to changes in consumer expectations, external influences and business aims to achieve those objectives.

      • McDonald's Restaurants Logo

        The marketing process

        Edition 11: This case study helps students understand essential elements of marketing including marketing objectives, the 4Ps and market research.

      • Portakabin Logo

        Responding to an Emerging Market

        Edition 7: This case study looks at how the Portakabin operations exhibit the kind of good practice that the Construction Task Force wants to see the whole industry adopt. In particular, it demonstrates how Portakabin is 'ahead of the game' by being customer-led and responsive to the changing business environment.

      • Sky Logo

        Social marketing in the new millennium

        Edition 5: This case study examines Sky Television’s new youth initiative - 'Reach For The Sky' - and explains how a social marketing programme is important in the growth of a company’s brand.

      • Kent TEC Logo

        Achieving career results for young people

        Edition 4: This case study focuses on the way in which Kent TEC has created a clear marketing plan to meet its training targets for young people.

      • Amway Logo

        Reaching customers through direct selling

        Edition 2: This case study focuses on Amway and the success it has achieved using the oldest form of distribution - direct selling.

    • Marketing strategies in business

      • Enterprise Rent-A-Car Logo

        Marketing and product strategies for growth

        Edition 17: This case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire. The case study uses Ansoff's matrix to illustrate how it has developed its strategies to improve and grow the business, creating new products and extending its services into new markets.

      • Wilkinson Logo

        Marketing strategy for growth

        Edition 13: This case study focuses on how Wilkinson created and implemented a marketing strategy to grow the business, using the findings of its market research.

      • Intel Logo

        Identifying and creating new markets - a new strategy for a global leader

        Edition 11: This case study helps students understand how companies grow by creating new markets and products.

      • Vodafone Logo

        Cause Marketing - Vodafone's partnership with The National Autistic Society

        Edition 11: This case study helps students understand cause marketing and its role within marketing.

      • Portakabin Logo

        Developing products and services to meet market demand

        Edition 8: This case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting increasingly demanding and highly specific requirements of the healthcare industry.

      • Amway Logo

        Developing competitive marketing strategies

        Edition 7: This case study illustrates how Amway, after analysing its business operations and performance, moved its business forward by choosing an appropriate marketing strategy.

      • BBC Radio 2 Logo

        Refocusing a product

        Edition 7: This case study concentrates on analysing how BBC Radio 2's remarkable turnround in fortunes was achieved.

      • Coca-Cola Great Britain Logo

        Within an arm's reach of desire

        Edition 5: This study examines how the Company's marketing strategy has enabled Coca-Cola to build a strong global presence across the world.

      • Samsung Logo

        Launching high-end technology products

        Edition 5: This case study examines how Samsung develops new high-tech products and brings them to the mass market on an international level.

      • Marks and Spencer Logo

        Building a business in Europe

        Edition 5: This case study focuses on one of Marks & Spencer’s current business objectives - to accelerate the growth of its international business. It examines how Marks & Spencer has increased the momentum of its European expansion and focuses on the opening of the first store in Germany.

      • United Biscuits Logo

        The repositioning of Hobnobs

        Edition 4: This case study examines the way in which McVitie's has recently repositioned Hobnobs to target them at a younger audience of 18-34 year olds, as well as maintaining its established audience of consumers who like to treat themselves to high quality biscuits.

      • Sky Logo

        Sky and the digital revolution

        Edition 4: This case study examines BSkyB's marketing activities taking place alongside the advent of digital television

      • Bernard Matthews Logo

        Creating a market

        Edition 3: This case study examines how Bernard Matthews Plc decided to consolidate within its present market and develop its product portfolio, specifically pre-packed sliced meats. This strategy of product development, it was hoped, would spread the product base and hopefully provide a more secure business.

      • Heinz Logo

        Building brand equity at Heinz

        Edition 2: This case study focuses on the way in which Heinz decided to alter the way in which it promoted its brands in order to be most effective in the market place in which it operates.

      • Reader's Digest Logo

        Direct marketing

        Edition 2: This case study focuses upon the growth and development of the bestselling consumer magazine title in the world, Reader’s Digest, a magazine which has developed in a unique way to become a publishing phenomenon which has set itself apart from other magazines.

      • Royal & Sunalliance Logo

        Partnership through sponsorship

        Edition 2: This case study looks at how the sponsorship of the activities of the National Trust has enabled Royal SunAlliance to put into practice the values and beliefs it supports to create a reputable partnership designed to provide a range benefits for many years to come.

      • Skoda Logo

        The rebirth of Skoda

        Edition 2: This case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product development and effective marketing.

      • Sky Logo

        Subscribing to broadcasting success

        Edition 2: This study shows how an innovative company, which has been instrumental in changing the lifestyles of many people, has engaged in a sophisticated marketing strategy, in order to maximise benefits to its customers.

      • Masterfoods Logo

        How Mars transformed the ice cream market

        Edition 1: This case study focuses on a particular sector of the ice cream market - impulse ice cream - and outlines some of the challenges Mars has faced in entering this market.

      • Coca-Cola Great Britain Logo
    • Place in business

      • Amway Logo

        Meeting customers' needs through the Internet

        Edition 9: As a result of carefully reading the Case Study, students should be able toidentify key elements involved in setting up a commercial website, explain how using electronic media helps organisations to meet customer needs, understand how the Internet can be used to support customers.

    • Price in business

      • Bryant Homes Logo

        Pricing the product

        Edition 4: This case study sets out to examine a key aspect of house pricing - how Bryant Homes, one of this country’s leading builders of houses, goes about pricing its new properties.

    • Product in business

      • Portakabin Logo

        Product development, innovation and the product life cycle

        Edition 18: The case study focuses on the processes involved in creating the Yorkon Building System and the role of marketing in launching the new product.

      • Beiersdorf Logo

        Growing a business by developing products and markets

        Edition 11: This case study helps students understand how developing products and markets influences business growth.

      • Coca-Cola Great Britain Logo

        Making the world's best known product

        Edition 6: This case study answers these questions by outlining the manufacturing processes for Coca-Cola - the most widely recognised global brand from London to Lagos, Los Angeles to Lahore. It is sold in more and more markets, creating thousands of new jobs in the local economies.

      • Bank of Scotland Logo

        Infinite affinity

        Edition 6: This case study shows how Bank of Scotland was looking to grow and strengthen its market position in England with an affinity credit card.

      • ADtranz Logo

        A classic solution

        Edition 4: This case study focuses on a transportation joint venture between Adtranz, a manufacturer of railway vehicles and equipment, and Angel Train Contracts, a rolling stock leasing company.

      • Cadbury Schweppes Logo

        Launching a new product into a developed market

        Edition 3: This case study focuses on the launch of Cadbury's Fuse. In the face of strong competition from well-known brands in an already busy market sector, the launch of Fuse represented a significant investment in a new brand.

      • Jefferson Smurfit Group Logo

        The making of a box

        Edition 3: This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the ways in which value is added at each step of the process, and how, with the central importance of recycling, the Group’s businesses are conducted in an environmentally responsible manner.

    • Product launch in business

      • Corus Logo

        Bringing an innovative product to market: Assure®

        Edition 10: As a result of carefully reading the Case Study, students should be able to: explain the innovative nature of Assure by Corus, outline the significance of testing in a research and development process, apply the Ansoff Matrix to Corus Colors development strategy.

      • Gillette Logo

        Developing new products

        Edition 10: As a result of carefully reading the Case Study, students should be able to: outline key stages in new product development, differentiate between qualitative and quantitative market research, explain the significance of market segments.

      • Masterfoods Logo

        Getting the right message across - the re-launch of Mars

        Edition 8: This case study explains the reasons why Masterfoods had to re-position the Mars bar. It also focuses on how it used public relations to gain the positive support of new and existing customers when it re-launched the Mars bar in March 2002.

      • Heinz Logo

        Re-launching a product

        Edition 6: This case examines how Heinz created a marketing campaign for its salad cream which focused on winning new customers and increasing demand within the salad cream sector as a whole.

      • Heinz Logo

        Developing a uniform global marketing presence

        Edition 5: The case study highlights the logic of operating globally and examines the 1999 Heinz Tomato Ketchup re-launch.

      • Patak's Logo

        Launching a new product range

        Edition 5: This case study examines how one of the country’s most innovative companies, Patak (Spices) Ltd, has identified a market opportunity and launched a new range of ‘curry bases’.

      • Amway Logo

        Successful products - successful solutions

        Edition 4: This case study focuses on the launch of a new cleaning product by Amway. It considers some of the processes which are essential to the successful launch of a product, such as the marketing strategy for the product, the product's positioning, the launch strategy and post-launch analysis.

      • Masterfoods Logo

        Growing a brand through portfolio management

        Edition 4: This case study examines how Pedigree Masterfoods relaunched the Dolmio brand to regain the initiative in the competitive market in which it operates.

      • Sainsbury's Bank Logo

        The launch of Sainsbury’s Bank

        Edition 4: This case study examines the development of Sainsbury’s Bank, which pioneered and developed the concept of supermarket banking in the UK.

      • UCI Cinemas Logo

        Launching a new cinema

        Edition 3: This case study focuses on the launch of one of these new generations of cinema at Blanchardstown, on the outskirts of Dublin.

      • Eagle Star Logo

        Creating a redical new pension

        Edition 3: This case study outlines why it is important to take out a pension and details the main types of pension which are available. It examines how Eagle Star has launched a radical new pension, specifically designed to meet consumer needs in today’s market place.

      • Boots Logo

        No 7 - the relaunch of a brand

        Edition 2: This case study focuses on the most recent relaunch of the Boots No 7 brand in 1995.

      • SmithKline Beecham Logo

        Re-generating a mature market

        Edition 2: This case highlights the way in which SmithKline Beecham relaunched their Dr.Best toothbrush to radically alter perceptions and buying patterns in the German toothbrush market.

      • Kodak Logo

        Building a photographic system around the user

        Edition 2: This case study shows how the world’s leading name in imaging researched and produced the photographic system that consumers asked for.

      • Waitrose Logo

        Partnership in action

        Edition 2: This case study highlights the importance of developing the value chain and ensuring the highest possible quality standards. It also demonstrates the way in which a market conscious organisation can lead the field by identifying the type of premium products which increasingly sophisticated consumers are requiring today.

    • Product life cycle in business

      • JD Sports Logo

        Balancing the product portfolio to satisfy customer demand

        Edition 18: This case study shows how JD balances its product portfolio to continually sell products that customers want to buy at prices they are prepared to pay.

      • asos.com Logo

        The product life cycle and online fashion

        Edition 14: This case study shows how ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-to-date fashions in the fast-moving online retail industry.

      • Kellogg's Logo

        Extending the product life cycle

        Edition 13: This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market.

      • Hutchison 3G Logo

        Market leadership in the 3G market

        Edition 12: This case study shows how use of the product life cycle as part of a marketing strategy can lead to market leadership.

      • BIC Logo

        Linking promotional activity to the product life cycle

        Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how and why companies extend their product range, show how promotional activity links to stages in the product life cycle, explain how BIC has sought to add value to its products.

      • United Biscuits Logo

        An enterprising approach to a marketing re-launch

        Edition 8: This case study focuses on one of the UK’s leading savoury snacks, Phileas Fogg. This case study analyses how United Biscuits reinvented Phileas Fogg in an attempt to retain its innovative culture and individuality within a much larger group.

      • Nestlé Logo

        Kit Kat: Revitalising a Brand Leader

        Edition 7: This case study provides a classic example of how to put new life into a favourite, leading brand: Kit Kat.

      • Amway Logo

        Maintaining The Competitiveness Of A Global Brand

        Edition 5: This case study examines this growth which has helped Amway to become one of the industry's market-leaders influenced by changing lifestyles, demographics and economic recession.

      • Nestlé Logo

        Long term maintenance of a classic brand name

        Edition 4: This case study focuses on the maintenance strategies Nestlé has used to sustain Kit Kat as a long term brand name and market leader for over sixty years.

      • Boots Logo

        Re-shaping a well-known brand

        Edition 4: This case study focuses on Boot’s 17 brand. It examines how Boots has re-positioned the brand to meet the changing needs of consumers in the youth market and used the re-positioning process to inject new life into the brand.

      • Nestlé Logo

        Injecting new life into the product life cycle

        Edition 2: This case study provides us with an interesting and exciting example of the way in which an innovative company can retain market leadership for its products through product development strategies.

    • Product portfolio in business

      • Portakabin Logo

        Achieving growth through product development

        Edition 16: This case study illustrates how Portakabin, a manufacturer of factory produced buildings, has developed a range of new products called Essential Business Solutions (EBS). The purpose of EBS was to develop products that more closely meet the needs of its customers.

    • Promotion in business

      • Hi-Tec Sports Logo

        Using promotion to position a brand

        Edition 16: This case study illustrates how Hi-Tec Sports developed a new approach to promoting its brand positioning and engaging with customers through a viral marketing campaign.

      • UNISON Logo

        Using promotion to campaign for public services

        Edition 16: This case study focuses on how UNISON has promoted its A Million Voices for Public Services campaign. It has used a range of methods and technologies designed to reach a variety of different audiences.

      • Red Bull Logo

        Engaging consumers through word of mouth marketing

        Edition 16: This case study illustrates how Red Bull, the manufacturer of the world's best selling energy drink, uses a range of innovative promotional techniques to improve the process of communication and drive consumer engagement and loyalty.

      • Portakabin Logo

        Promoting the brand

        Edition 13: This case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand.

      • Connexions Card Logo

        Using promotional strategies to connect with stakeholders

        Edition 11: This case study helps students understand how organisations promote with customers and communicate with other stakeholders.

      • Kellogg's Logo

        Using promotion to boost sales and brand value

        Edition 11: This case study helps students understand how companies promote above and below the line.

      • Kraft Foods UK Logo

        The vital role of Sales at Kraft Foods UK

        Edition 11: This case study helps students understand how the scales and marketing functions work together.

      • Polestar Group Logo

        Strategy, competitive advantage and the promotional mix

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand what is meant by business to business activities, understand the difference between commodity and added value products/services, understand the link between mission, the market and strategy.

      • Vodafone Logo

        Superbrand sponsorship

        Edition 8: This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure.

      • Kellogg's Logo

        Revitalising a valued character

        Edition 7: Frosties is one of Kellogg's core products. With Frosties comes Tony the Tiger. This case study focuses on how and why Kellogg's recently decided to revitalise Tony.

      • Vodafone Logo

        The advantages of sponsorship

        Edition 7: This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands.

      • Jeyes Logo

        Using advertising to connect with consumers

        Edition 7: This case study concentrates on one of those brands, Bloo, in the UK market and shows how Jeyes has been successful in giving it new life.

      • Bryant Homes Logo

        Using IT in sales and marketing

        Edition 6: The case study examines some of the lessons that Bryant Homes has learned from its venture with the Internet to date.

      • Football Association Logo

        Building the future of English football

        Edition 6: This case study concentrates on how the F.A. raises revenue for investment through sponsorship.

      • Independent Insurance Logo

        Targeting sponsorship within a specialist market niche

        Edition 6: This case study focuses upon the way in which Independent Insurance has used sponsorship to create a key partnership with The Grosvenor House Art & Antiques Fair to enhance the Company’s reputation as an insurer of high value homes and their contents.

      • Umbro.com Logo

        Transforming the marketplace

        Edition 6: This case study focuses on the development of a sporting e-business called UMBRO.COM. It shows how it has created new business opportunities for the football specialist Umbro.

      • Travelodge Logo

        Improving a leading brand

        Edition 6: This case study outlines how Travelodge established itself as the leading brand in the budget hotel market and how it is embracing Internet technologies to create competitive advantage

      • Independent Insurance Logo

        The Absolute. Tour

        Edition 5: This case study shows how an organisation can develop a personal relationship with customers by focusing on their individual needs and then providing them with the ‘benefits’ that they are seeking.

      • Johnson&Johnson Logo

        The effectiveness of an advertising campaign

        Edition 5: This case study examines how J&J took an advertising campaign for the product Clean & Clear from the USA and transformed it to produce a positive effect in the UK market.

      • Skoda Logo

        The role of PR in changing perceptions

        Edition 4: This case study looks at how Skoda used PR to change consumer perceptions of the brand.

      • Nestlé Logo

        The power of love

        Edition 3: This case study charts the success of the Gold Blend television saga in achieving the marketing aim of making the product accessible to the majority of coffee buyers.

      • Royal & Sunalliance Logo

        Creating and managing a unique sponsorship

        Edition 3: This case study looks at sporting sponsorship, in particular, Royal & SunAlliance’s sponsorship of Tracy Edwards MBE and her crew as they pursue three yachting world records on board Royal & SunAlliance - a 92 foot catamaran.

      • Sky Logo

        Creating consumer demand for Sky TV through sports

        Edition 3: This case study focuses on how one market conscious organisation, BSkyB Ltd, provides over 300 hours of sport per week for millions of sports enthusiasts in this country. For many people, subscribing to Sky Sports, is their primary reason for buying into Sky TV.

      • Nationwide Logo

        Sponsoring the Nationwide Football League

        Edition 3: This case study examines how one organisation, Nationwide Building Society, has used sponsorship as a means of communicating more about the value of its customer proposition to consumers.

      • Coca-Cola Great Britain Logo

        Coca-Cola and sports - partnership through competition

        Edition 2: This case study shows how Coca-Cola and sports share a tradition of close association which dates back nearly a century.

    • Segmentation in business

      • NIVEA  Logo

        Segmentation

        Edition 11: This case study helps students understand how companies segment the market to meet consumers' needs.

      • BIC Logo

        Honour the past ... invent the future

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the importance of customer focus, innovation and brand developmentexplain the link between rationalisation and economies of scale, explain the meaning and value of market segmentation.

      • United Airlines Logo

        Using global segmentation to grow a business

        Edition 8: This case study focuses upon how United Airlines uses customers’ motivations for different types of services to segment the market and improve its competitiveness. By offering a range of customer-focused products and services, it has become an industry innovator.

      • Australia Logo

        Targeting a market segment

        Edition 7: This case study focuses upon the strategies used by the Australian Tourist Commission to win over segments of tourism and travel business. In particular, it looks at how the ATC has developed a strategy for attracting young travellers to Australia.

      • Amway Logo

        Focusing a brand product range

        Edition 6: This case study looks at how Amway has invested in research and development to create one of its most successful lines - hair care products.

    • Swot in business

      • Hewden Logo

        Securing a market leading future through SWOT analysis

        Edition 18: This case study looks at a SWOT analysis of Hewden’s operations to demonstrate how its findings inform its future strategies.

      • IKEA Logo

        SWOT analysis and sustainable business planning

        Edition 14: This case study will show why IKEA believes a strong environmental stance is good business practice.

      • Skoda Logo

        SWOT analysis in action

        Edition 13: The case study shows how Škoda UK transformed its brand image and built its competitive edge using SWOT analysis.

      • Abbey Logo

        Customer-led innovation in a competitive market

        Edition 9: As a result of carefully reading the Case Study, students should be able toexplain the difference between a product-led and a customer-led approach to business, explain the importance of ongoing market research for identifying customer requirements and thereby enabling an organisation to deliver consumer focused benefits, give examples of ways in which Abbey has simplified its communications with customers.

      • Legal Services Commission Logo

        Managing change: a new approach to legal services

        Edition 9: As a result of carefully reading the Case Study, students should be able to: explain the basic SWOT components involved at the time of establishing the PDS, outline key strategic elements of the PDS launch: location, customer service, recruitment, IT, and quality. distinguish between criminal law and civil law.

      • Arlington Logo

        Changing the views of business

        Edition 4: This case study outlines the need for organisations to develop strategies which respond to changes in the external environment, not only to become successful, but to remain so.

  • Operations

    • Business organisation

      • Legal Services Commission Logo

        The advantages of centralisation

        Edition 15: This case study looks at why and how a number of HR activities have recently been centralised at the Legal Services Commission and the benefits these changes have brought to staff, the public and the organisation.

      • Lucent Technologies Logo

        Making the things that make communications work

        Edition 4: This case study focuses on the challenges facing Lucent Technologies following its demerger in 1995 from AT&T.

    • Continuous improvement in business

      • Corus Logo

        Product development through continuous improvement

        Edition 14: This case study focuses on how Corus used its knowledge and experience of continuous improvement (CI) to win new business.

      • Corus Logo

        Continuous improvement as a business strategy

        Edition 13: This case study focuses on the process of Continuous Improvement (CI) at the CCI steel plate manufacturing mill at Scunthorpe. It will show how Corus is finding new ways of achieving its objectives from existing resources.

      • Leyland Trucks Logo

        Continuous improvement within an organisation

        Edition 12: This case study looks at how use of Kaizen can achieve improved productivity and a culture of continuous improvement.

      • Corus Logo

        Continuous Improvement - The Corus Way

        Edition 11: This case study helps students understand how companies train, develop and communicate with staff to delivery continuous improvement.

      • Dr Martens Logo

        Re-engineering a business process

        Edition 3: This case study focuses on the major re-structuring of R Griggs Group Ltd's shoe making business. Its aim was to improve control over its operational and selling activities across the world. It shows that planning is an ongoing process of continuous improvement.

    • Customer service in business

      • TNT Logo

        Delivering a superior customer experience

        Edition 17: This case study examines how TNT’s Customer Promise reflects its core strategy of customer focus and aligns with its corporate values to influence the organisation’s culture.

      • Morrisons Logo

        Developing competitive advantage through customer service

        Edition 16: This case study shows how Morrisons uses customer service to differentiate itself from its competitors, motivate its colleagues and help the business to grow.

      • first direct Logo

        Using customer service to position a business

        Edition 14: This case study shows how the online bank first direct positions itself in the retail banking sector.

      • Parcelforce Worldwide Logo

        Customer service as a strategy

        Edition 13: This case study examines how a strategy focused on customer service can contribute to longterm business development.

      • Enterprise Rent-A-Car Logo

        The importance of customer service at Enterprise Rent-A-Car

        Edition 12: This case study demonstrates the importance that Enterprise Rent-A-Car places on the role of excellent customer service in growing the business.

      • Portakabin Logo

        The importance of excellent customer service

        Edition 11: This case study helps students understand the importance of understanding what customers want to improve customer service.

      • Homebase Logo

        The importance of customer service

        Edition 10: As a result of carefully reading the Case Study, students should be able to: explain what is meant by organisational ‘culture’ and illustrate what is meant by a customer focused culture through using examples of how Homebase employees operate, understand and explain the term ‘strategy’ and show how the review cycle of ‘review’, ‘plan’ and ‘do’ enables Homebase to put its strategic plan into practice, know why customer research is important in helping an organisation to understand the wants and needs of its customers.

      • Gala Group Logo

        An integrated approach to Customer Service

        Edition 8: This case study examines the development of the Gala Group’s Customer Service Strategy as a total business concept. It illustrates how developing and integrating a Customer Service Strategy across the business is helping Gala to position itself for further growth.

      • Royal & Sunalliance Logo

        Making life easier

        Edition 6: This case study shows how Royal & SunAlliance has applied the principles of customer focus to provide business-related (‘commercial’) insurance to small businesses.

      • BUPA Logo

        Using call centres to deliver customer solutions

        Edition 5: This case study focuses on how BUPA, the independent health and care company uses call centres to help provide customer satisfaction which helps it to maintain its market position.

      • Equitable Life Assurance Society Logo

        Client servicing in a customer-focused organisation

        Edition 4: This case study focuses on how one of this country’s major service organisations, The Equitable Life Assurance Society, has harnessed modern technology in order to focus better on providing an excellent service to clients.

      • Virgin Atlantic Logo

        Building an airline through brand values

        Edition 3: This case study focuses on how Virgin Atlantic, a comparatively young international airline, has, over a relatively short period, developed a series of brand values which have enabled it to reflect these improvements in service provision.

      • MFI Furniture Group Logo

        Developing a customer focused sales strategy

        Edition 2: This case study focuses on MFI's Sales Division Strategy launched in 1993. This strategy is based on the simple realisation that the future success of MFI's business depended on MFI's ability to meet and exceed customer expectations profitably.

      • Britannia Logo

        Managing and rewarding customer loyalty

        Edition 2: This case study focuses on the way in which Britannia Building Society has continued to place its customers at the centre of all its activities in order to produce the benefits that guarantee a successful future.

      • MFI Furniture Group Logo
    • Efficiency in business

      • Jaguar Logo

        Creating world class performance in a Jaguar assembly plant

        Edition 7: This case study examines ways in which Jaguar has transformed its new assembly plant at Halewood to guarantee World Class Performance in its production systems.

      • Singapore Airlines Logo

        People in organisations

        Edition 7: This case study shows how one large company, Singapore Airlines, organises itself to make the most effective use of its resources, particularly its human and fiscal resources to achieve its organisational goals.

      • Burton Group Logo

        Fastflow to fashion

        Edition 3: This case study focuses on the Burton Group’s strategic project to reconfigure its supply chain. The initiative was launched in 1994 and is called Fastflow.

    • Innovation in business

      • 3M United Kingdom Logo

        Growth through ingenuity and enterprise

        Edition 8: This case study examines how 3M UK has turned ideas throughcreative thinking into realistic, affordable solutions that peoplewant. This process in known as innovation, a mix of ingenuityand enterprise marking every stage of 3M’s 100 year history.

      • McDonald's Restaurants Logo

        Staying ahead in a competitive environment

        Edition 7: This case study examines the positive way in which McDonald’s is responding to changing customer habits and increased levels of competition. Keeping ahead involves continuous hard work to enhance the reputation of the brand, coupled with product innovation based on detailed market research that indicates how to please customers.

      • Procter & Gamble Logo

        Creating innovation for competitive advantage

        Edition 6: This case study focuses on how building an innovative culture has enabled Procter & Gamble to meet wider business objectives and maintain its competitive advantage in a rapidly changing market place.

      • Sony Logo

        Leading the digital revolution through innovation

        Edition 5: This case study looks at the ways in which Sony has been able to stay at the leading edge of the new technologies.

      • Dyson Logo

        Innovation, research and development

        Edition 4: This case study looks at how Dyson developed and launched its innovative vacuum cleaner.

      • GEC Alsthom Logo

        Taking flight into the future

        Edition 3: This case study focuses upon a pan-European project which involves GEC ALSTHOM and Lödige who are currently developing a Materials Handling System for British Airways at its New World Cargocentre at London Heathrow Airport.

      • Heinz Logo

        Innovation at Heinz

        Edition 3: This case study examines the way in which one successful company has planned to surf the wave of change.

      • Department of Trade and Industry Logo

        Innovation - the route to winning

        Edition 2: This case study looks at how innovation is the cornerstone on which organisations who wish to attain and retain success are built.

    • Lean production in business

      • Nestlé Logo

        Achieving sustainability through lean production

        Edition 18: This case study examines this commitment to society, with the sustainability and environment focus that was implemented at Nestlé Waters’ new water bottling plant in Buxton.

      • Aldi Logo

        Competitive advantage through efficiency

        Edition 16: This case study will demonstrate how Aldi uses a lean approach to its business operations to offer its customers quality products at competitive prices.

      • Portakabin Logo

        Lean production at Portakabin

        Edition 14: This case study focuses on how Portakabin uses lean production methods to ensure it produces aquality product that gives value to the customer.

      • Legal Services Commission Logo

        Becoming a lean service organisation

        Edition 14: This case study shows how the process of reform, using lean production principles, is helping the Legal Services Commission to cut down on any wasteful expenditure.

      • Cummins Logo

        Using Six Sigma statistical thinking to improve business processes

        Edition 8: This case study illustrates how Cummins uses an initiative, ‘Six Sigma’ for process improvement to significantly improve its business processes. Using statistical tools and data as a base for analysis, Six Sigma enables Cummins to improve its understanding of critical business and operational processes, generating major cost savings.

      • Jaguar Logo

        Lean production

        Edition 5: This case study focuses on the way in which Jaguar, one of the world’s most prestigious car manufacturers, has employed lean manufacturing processes.

      • Jaguar Logo

        Building the Jaguar S-Type

        Edition 4: This case study examines how Jaguar has reconstructed a factory at Castle Bromwich in Birmingham to build its new Jaguar S-Type. range.

    • Management of change in business

      • AEGON Logo

        Embracing and pursuing change

        Edition 12: This case study shows how AEGON has responded to its changing business environment to achieve its goals.

      • Corus Logo

        Developing a stronger customer focus

        Edition 6: This case study looks at how Corus, one of the world’s leading steel companies, has developed a market focused approach.

      • Great North Eastern Railway Logo

        Creating an ultimate travel experience

        Edition 4: This case study looks at the way in which an organisation can make a fundamental change in the way it approaches its business and the processes necessary to translate the ideas on paper into the realities of day-to-day business practice.

    • New technology in business

      • Canon Logo

        Integrated information systems: seeing the whole picture

        Edition 8: This case study illustrates ways in which organisations like schools and businesses can become more efficient by integrating their Information & Communications Technology effort. Society also stands to gain; students who become familiar with good Information Management practice are better equipped to become effective members of the workforce of the future.

      • Polestar Group Logo

        Staying ahead - embracing new technologies in a new digital world

        Edition 8: This case study looks at how Polestar has responded to the opportunities presented by new digital technology. It has adopted CTP technology so as to provide its brand-leading customers with a competitive edge.

      • Morgan Stanley Logo

        Operating Globally Through Technology

        Edition 5: This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a competitive advantage.

      • Bryant Homes Logo

        Using IT to energise sales and marketing

        Edition 5: This case study focuses on the use of an Intranet service to help customers make informed choices when buying Bryant Homes properties.

      • Microsoft Logo

        Progress with e-commerce

        Edition 5: This case study considers Microsoft’s development of e-commerce and its impact on some of Microsoft’s customers.

      • ADtranz Logo

        Creating a new transport system

        Edition 3: This case study outlines the way in which Adtranz has created the tram of the future, the EUROTRAM, for Strasbourg - the European city lying at the hub of the European Union.

      • ICI Logo

        Turning waste into wealth

        Edition 3: The case study shows how new technology, developed by ICI, enabled the conversion of agricultural waste by-products into high value materials for building and other industrial uses.

      • Marks and Spencer Logo

        Marketing solutions via technology

        Edition 2: This case study focuses upon one aspect of the physical distribution activities ‘behind the scenes’ at Marks & Spencer. Physical distribution involves all the essential activities required to make products available for customers and is a fundamental dimension of customer service.

    • Product development in business

      • Heinz Logo

        Staying ahead by meeting changing consumer needs

        Edition 7: This case study shows how the popularity of Heinz’ core icon products has been maintained and enhanced, by developing aspects of the product or brand, to keep them relevant and satisfying for modern consumers.

      • Marconi Logo

        Leading international markets

        Edition 5: This case study illustrates how Marconi Communications has developed leading-edge products that have enabled it to position itself as world leader in key areas of the telecommunications market.

      • Eurofighter Logo

        Introducing a pan-European product

        Edition 5: This case study looks at the strategies involved in developing and manufacturing a pan-European product.

      • FKI Logo

        Organic product development to accelerate growth

        Edition 3: This case study focuses on how FKI created an innovative new product which yielded outstanding benefits to its customers - the electricity supply industry.

    • Production process in business

      • Nestlé Logo

        Sustainability and water

        Edition 9: As a result of carefully reading the Case Study, students should be able to: know the basic economic problem and how it is solved, understand the factors of production and opportunity cost, describe what is meant by sustainability.

    • Quality in business

      • Zurich Logo

        Creating quality customer care

        Edition 17: This case study examines how Zurich brings quality to life in the care it provides for its customers every day.

      • BSI Logo

        Supporting business through standards

        Edition 13: This case study shows how BSI British Standards (BSI), the UK's National Standards Body, supports businesses at every step of the research, development and manufacturing processes.

      • BSI Logo

        Creating world class quality standards

        Edition 12: This case study shows the importance of quality standards and how BSI supports organisations in achieving them.

      • BSI Logo

        Quality through standards

        Edition 11: This case study helps students understand the importance of quality and how standards help organisations delivery quality.

      • BSI Logo

        Implementing quality systems

        Edition 10: As a result of carefully reading the Case Study, students should be able to: understand the benefits to customers when businesses operate and produce to defined standards, explain the gains to producers and suppliers from being known to operate to defined standards, appreciate BSI’s role in creating standards for products, (including materials, hardware, software and services), processes and systems.

      • Portakabin Logo

        The importance of quality in creating competitive advantage

        Edition 10: As a result of carefully reading the Case Study, students should be able to: know that quality relates to how well a product does what it is intended to do, explain how the ability to provide quality consistently gives some companies competitive advantage, demonstrate the importance of offering customers high quality service.

      • BSI Logo

        Standardization and quality management

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand why it is important to establish standards, explain the meaning of standard, standardization, quality and quality management, outline the role of standardization in ensuring the safety of users of products and services.

      • Nissan Logo

        Planning for quality and productivity

        Edition 9: As a result of carefully reading the Case Study, students should be able to: explain why continuous flow methods are appropriate to car manufacturing, show how Total Quality Management (TQM) is a customer focused approach to production, describe examples of just-in-time manufacturing and Kaizen.

    • Supply chain in business

      • OPITO  Logo

        The importance of sustainable purchasing and supply

        Edition 18: This case study explores the role of purchasing and supply in the oil and gas industry.

      • Nestlé Logo

        Creating shared value in the supply chain

        Edition 17: This case study looks at the importance of applying the principles of corporate social responsibility to a business’ activities. It will demonstrate how Nestlé creates shared value within its cocoa supply chain to enhance the lives of cocoa farmers whilst also improving the quality of its products for consumers.

      • Lafarge Logo

        Developing a sustainable supply chain to add value

        Edition 17: This case study will explore how Lafarge UK is active in all three sector of industry and how it manages the need to develop the business alongside protecting the environment and respect for local communities.

      • Warburtons Logo

        Managing the supply chain to meet customer needs

        Edition 15: This case study focuses on how the second largest grocery brand inthe UK - Warburtons - manages its supply chain.

      • Kellogg's Logo

        Supply chain from manufacturing to shelf

        Edition 14: This case study shows how Kellogg's fulfils this mission in the later parts of the supply chain from manufacturing to shelf.

      • IKEA Logo

        Building a sustainable supply chain

        Edition 13: This case study looks in detail how IKEA has achieved its aim to be a responsible business in each of the three sectors of the supply chain.

      • McDonald's Restaurants Logo

        Managing stock to meet customer needs

        Edition 12: This case study shows how important effective management of stock is for an organisation in both meeting customer needs and controlling costs.

      • BCCCA Logo

        Supporting agriculture to create sustainable development

        Edition 11: This case study helps students understand why a sustainable supply chain is important for manufacturers.

      • BCCCA Logo

        Creating a sustainable chocolate industry

        Edition 10: As a result of carefully reading the Case Study, students should be able to: explain BCCCA’s role in providing a focus for UK chocolate manufacturers to work together on non-competitive issues, describe the global nature of the market for chocolate, understand the importance of sustainability in providing a livelihood for small cocoa farmers.

      • Nestlé Logo

        From bean to bar - the production process

        Edition 8: This case study looks at the massive, complex worldwide operations that ensures that chocolate products are on the shelves of retail outlets 365 days a year. In reality, it represents a triumph for careful planning and meticulous organisation.

      • Exel Logo

        Managing the supply chain for globally integrated products

        Edition 7: This case study introduces some of the processes that go on behind the scenes at Exel by examining supply chain management.

      • Kraft Foods UK Logo

        Delivering Service Exellence In The Supply Chain

        Edition 6: This case study looks at how a major food company has built a Customer ServiceExcellence Programme to ensure that its products are in the right place, at the right time, in the right quantity, in excellent condition and at the lowest possible supply chain cost.

      • Nestlé Logo

        Coffee - The Supply Chain

        Edition 5: This case study explains why Nestlé needs a first class supply chain, with high quality linkages from where the coffee is grown in the field, to the way in which it reaches the consumer.

      • Confederation of British Industry Logo

        Improving the performance of manufacturers

        Edition 5: This case study focuses upon how the CBI, through the establishment of the National Manufacturing Council, works with manufacturing companies to help them to raise performance levels.

      • Marks and Spencer Logo

        Using supplier relationships to serve customers better

        Edition 4: This case study focuses on how relationships with the supply base enables Marks & Spencer to serve customers better.

      • Cargill Logo

        The role of a multi-national in developing markets

        Edition 3: This case study shows how a multi-national corporation, Cargill, enables people throughout the world to enjoy a variety of food products and other commodities, which have often passed along distribution channels covering thousands of miles. The study also focuses on the way in which Cargill has encouraged emerging markets in Africa to develop since 1981.

      • Dexion Logo

        Solving complex supply chain problems

        Edition 2: This case study focuses upon how one organisation, Dexion, uses its skills and abilities to provide help for businesses of all shapes and sizes with their supply chain management problems.

      • British Steel Logo

        Steeling market share

        Edition 2: This case study looks at how an organisation, utilising a range of strategies, added value to each part of the supply chain and won market share in a highly competitive market.

  • People

    • Communications in business

      • Enterprise Rent-A-Car Logo

        Communication strategies to engage a variety of stakeholders

        Edition 18: This case study will demonstrate how Enterprise Rent-A-Car uses a variety of communication strategies to create brand awareness amongst key stakeholders and ensure operational excellence.

      • Kellogg's Logo

        Devising a communications plan

        Edition 17: This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’ campaign launched in October 2011.

      • Bernard Matthews Logo

        Communicating with stakeholders

        Edition 16: This case study explores how Bernard Matthews has addressed the challenges of communicating with its customers and other important stakeholders.

      • Building Societies Association Logo

        The importance of effective communication

        Edition 14: This case study shows how building societies communicate with their own members on many different levels.

      • Vodafone Logo

        Using Business Principles to support ethical communication

        Edition 12: This case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders.

      • UNISON Logo

        Using effective communications

        Edition 12: This case study helps students understand communication processes and the benefits for an organisation of effective communication.

      • HMRC Logo

        Getting the message across - the importance of good communications

        Edition 9: As a result of carefully reading the Case Study, students should be able to: distinguish between internal and external communications, understand what is meant by customer focus, explain how the Inland Revenue uses market research to inform its new way of working.

      • Coca-Cola Great Britain Logo

        Communicating through the "world game", for brand and corporate reputation

        Edition 8: This case study looks at the reasons why Coca-Cola supports 'the world game'. Coca-Cola focuses on the football fan rather than football itself, i.e. promoting the playing and watching of football rather than helping to fund professional clubs. Coca-Cola has a long-standing commitment to encourage young people to participate in team sports and live a healthy and active lifestyle.

      • Roche Logo

        Developing a communications strategy

        Edition 6: This case study examines the way that Roche developed an integrated Corporate Publicity Programme to improve communications both externally and internally.

      • Amway Logo

        Using communications to develop business opportunities

        Edition 3: This case study focuses on how Amway uses a range of communication methods and processes to help individual distributors develop their own business opportunities.

      • Alliance & Leicester Logo

        Building a better business through communication

        Edition 3: This case study demonstrates how effective communications are vital to any business or organisation.

      • Halifax Logo

        Using business TV within a changing organisation

        Edition 3: This case study focuses on the Halifax’s decision to invest in a business television (BTV) system.

      • FKI Logo

        Communication - the key to success!

        Edition 2: This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with its workforce.

    • Developing people in business

      • Harrods Logo

        Increasing employee engagement through HRM

        Edition 18: This case study looks at the methods adopted by Harrods’ Human Resources department to increase employee engagement.

      • Harrods Logo

        Developing a career path in retail

        Edition 17: This case study show how Harrods develops its employees so they can achieve a rewarding career in retail.

      • Sheffield Forgemasters International Logo

        Apprenticeship training within the steel industry

        Edition 17: This case study looks in more detail at SFIL’s apprenticeship programme. It draws on the experiences of three current apprentices: Dan, Kurt and Rebecca. It also considers the broader training challenge for a modern engineering business such as SFIL.

      • Aldi Logo

        Business expansion through training and development

        Edition 17: This case study will demonstrate how Aldi’s training and development programmes help ensure its employees have the skills and competencies that the business requires both now and in the future.

      • Network Rail Logo

        Managing change through training and development

        Edition 17: This case study examines the role of people in improving the rail network and the British economy.

      • Asda Logo

        Meeting business needs through training and development

        Edition 16: This case study focuses on how ASDA's training and development programmes enable its General Store Managers (GSMs) to develop the skills and experience they need to become the Regional Operations Managers (ROMs) and senior leaders of the future.

      • Nuclear Decommissioning Authority Logo

        Training and development at NDA

        Edition 15: This case study shows how NDA has put in place a training and development strategy to ensure it has the best people to help deliver its mission.

      • Forestry Commission Logo

        Developing people through training

        Edition 14: The case study will show how training and development is central to the work of the Forestry Commission and how it benefits the career development of its people.

      • Tesco Logo

        How training and development supports business growth

        Edition 14: This case study looks at how Tesco provides training and development opportunities for its employees.

      • Siemens Logo

        Training and development as a strategy for growth

        Edition 13: This case study shows how Siemens manages its ongoing need for skills and the contribution that training and development makes to its business growth.

      • Marks and Spencer Logo

        The role of training and development in career progression

        Edition 12: This case study shows how training and development support new business strategies and company values and help a company to cope with change.

      • National Grid Logo

        Developing skills in a large organisation through training and development

        Edition 12: This case study outlines how training and development ensures employees have appropriate skills to meet the current and future needs of the organisation.

      • Audi UK Logo

        Investing in people and in brands

        Edition 10: As a result of carefully reading the Case Study, students should be able to: identify the important contribution that human resources make to brand image, know the difference between training and development, understand the importance of motivation in career progression.

      • Polestar Group Logo

        Investing in training to safeguard the future

        Edition 10: As a result of carefully reading the Case Study, students should be able to: understand how being dynamic and innovative helps Polestar to keep ahead of the competition, explain the importance of maintaining a skilled workforce, describe how appropriate training can motivate staff.

      • Sodexho Logo

        Delivering business objectives - staff development

        Edition 7: This case study examines ways in which Sodexho UK is developing its staff, particularly at managerial level, so that they are better placed to produce high levels of commercial performance (high sales, good profitability) as well as high quality service to customers.

      • British Steel Logo

        Moving decision making down the line

        Edition 3: This case study focuses on methods used by a leading UK company to move decision making ‘down the line.’ It examines how British Steel Strip Products, Integrated Works at Llanwern, engaged in a training programme based on empowerment, resulting in the company winning the National Training Award in 1995.

      • Equitable Life Assurance Society Logo

        Building a workforce for the future

        Edition 3: This case study has shown how The Equitable Life Assurance Society has adapted positively to the changing world of work. Through its training, development and recruitment schemes, the Society is building a more knowledgeable and competent workforce for the future.

      • Marks and Spencer Logo

        Training and development for cultural diversity

        Edition 3: This case study looks at how Marks & Spencers recruits high-quality graduates from other countries. Having appointed such graduates, the organisation must then cater for the cultural differences in order to provide them with scope for progression which meets their personal requirements.

      • ICI Logo

        Releasing the talents of employees

        Edition 2: This case study focuses on the way in which ICI, one of the UK’s best known companies, has maximised the potential of its people in recent times.

      • Great Mills Logo

        Recruitment as a business process

        Edition 2: This case study focuses upon the commitment of Great Mills, a leading DIY retailer, to the recruitment and development of its employees.

      • Northern Rock Logo

        Driving change through training and development

        Edition 2: This case study focuses on how training and development at an organisational level, was used by Northern Rock during this process of change to equip the Society for the many challenges of the 21st century.

    • Diversity in business

      • Tesco Logo

        Using diversity and inclusion to provide better service

        Edition 17: This case study looks at how Tesco benefits by focusing on diversity and inclusion in its employment strategies.

      • Tarmac Logo

        Competitive advantage through diversity

        Edition 16: This case study demonstrates how Tarmac is benefiting from developing a diverse workforce.

      • Lloyds TSB  Logo

        Positive about disability

        Edition 14: The case study shows that developing good positive working practices that deal with disability benefits both employers and employees.

      • Lloyds TSB  Logo

        The business benefits of diversity

        Edition 12: This case study describes how Lloyds TSB uses a sexual orientation strategy as part of its diversity programme to deliver improved business benefits.

      • Cummins Logo

        Establishing a diversity initiative

        Edition 6: This case study focuses upon the Diversity Initiative developed by Cummins. In doing so, it shows how the initiative has enabled the company to create an inclusive culture beyond equal opportunities legislation.

    • Equal opportunities in business

      • Ford Logo

        The role of an equal opportunities policy

        Edition 3: This case study focuses on equal opportunities at Ford Motor Company. Ford has been committed to the principles behind equal opportunities in employment and has been involved in many initiatives designed to improve equal opportunities within the workplace.

    • Managing change in business

      • Chartered Management Institute Logo

        Developing the skills for managing change

        Edition 17: This case study illustrates how CMI supports the development of effective managers.

      • Corus Logo

        Overcoming barriers to change

        Edition 15: This case study focuses on how Corus Strip Products UK has overcome barriers to change in order to secure a more prosperous future for the business.

      • UNISON Logo

        Trade Unions - dealing with change

        Edition 8: This case study looks at how trade unions still play a vital role in promoting fairness in the workplace and how they achieved big improvements in the lives of working women. It also looks at why they are trying to persuade young members that becoming a union member brings them enormous advantages in the workplace.

      • Automobile Association (AA) Logo

        Enhancing customer service

        Edition 2: This case study focuses on the AA’s core business activity, namely providing a personal service to members at the roadside. It shows how the AA has built a range of value-added benefits to this core service, which has supported and enhanced its reputation and quality image.

      • Blue Circle Cement Logo

        Creating a new way of working based on trust

        Edition 2: This case study focuses on changes which took place in Blue Circle Cement’s Cauldon Works in Staffordshire.

      • Philips Logo

        Making things better

        Edition 2: This study focuses on the way in which Philips has transformed its organisation and culture in order to flourish in the modern competitive world.

    • Motivation in business

      • Virgin Media Logo

        Motivating and engaging employees for better business

        Edition 18: This case study shows how Virgin Media understands the impact motivated and engaged employees have on its business’ performance.

      • Kellogg's Logo

        Building a better workplace through motivation

        Edition 16: This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’.

      • ARM Logo

        Motivation within an innovative work environment

        Edition 16: This case study will analyse motivational theory in the context of the employees of ARM Holdings PLC.

      • Enterprise Rent-A-Car Logo

        Motivation in action

        Edition 15: This case study looks at ways in which Enterprise Rent-A-Car (Enterprise) managers find out about what motivates their staff.

      • Tesco Logo

        Motivational theory in practice at Tesco

        Edition 15: This case study looks at how Tesco motivates its employees by increasing their knowledge, skills and job satisfaction through training and development and providing relevant and timely reward and recognition.

      • Siemens Logo

        Motivation within a creative environment

        Edition 15: This case study demonstrates how Siemens provides an innovative environment as part of its overall focus on motivating its people.

      • Nuclear Decommissioning Authority Logo

        Developing a motivated workforce

        Edition 14: This case study will show how developing a motivated workforce enables NDA to deliver safe and sustainable solutions to nuclear clean-up and waste management.

      • Lloyds TSB  Logo

        Changing working patterns

        Edition 13: This case study shows how Lloyds TSB uses flexible working patterns to attract, appoint, motivate and retain its staff in order to deliver the highest levels of customer service.

      • Egg Logo

        Motivation - how Egg unleashes the power of people

        Edition 12: This case study helps students understand how companies motivate their staff recognising how individual employee's needs are different.

      • Royal Bank of Scotland Logo

        Motivating through Total Reward

        Edition 12: This case study shows motivation theory in action and describes how a company can achieve the highest level of commitment from its employees.

      • Britannic Assurance Logo

        Implementing a management development programme

        Edition 7: This case study looks at how one leading financial services company, Britannic Assurance, has met the challenges of the changing business environment by setting up a management development programme: Management Forum.

      • J.D Wetherspoon Logo

        The importance of employee motivation

        Edition 7: A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows how to recruit, train, develop, retain and motivate its employees. This case study looks at a company that is achieving all these goals.

    • Organising people in business

      • Capco Logo

        Organisational structure in an innovative environment

        Edition 18: This case study shows how the organisational structure at Capco helped develop an innovative and entrepreneurial culture to facilitate its success.

      • UNISON Logo

        Developing responsiveness through organisational structure

        Edition 17: This case study looks at organisational structures and how UNISON’s structure is designed to allow it to make decisions and respond to changes quickly in order to help its members.

      • Tesco Logo

        Developing appropriate leadership styles

        Edition 16: This case study will show how Tesco's leadership framework is fundamental to developing the qualities of leadership needed at every level in the business.

      • Chartered Management Institute Logo

        Using teamwork to build a better workplace

        Edition 16: This case study illustrates how CMI, by training managers and leaders, supports the work of effective team-working within the workplace.

      • Forestry Commission Logo

        Factors affecting organisational structure

        Edition 15: This case study shows how the important roles played by people who work for the Commission are structured. It outlines how this structure helps the Forestry Commission in its vital role in protecting Britain's forests.

      • Chartered Management Institute Logo

        The importance of effective management

        Edition 15: This case study looks at the theoretical basis behind CMI's highly regarded practices and shows how CMI ensures its members have the practical skills to make an impact in business.

      • Foreign & Commonwealth Office Logo

        Meeting business needs through workforce planning

        Edition 15: This case study looks at why the FCO needs people with transferable skills who can adapt easily and undertake many different roles and responsibilities within the organisation.

      • ScottishPower Logo

        Managing workforce requirements

        Edition 15: This case study shows how a dynamic and growing company needs to recruit new people with new skills to meet the energy challenges of the 21st century.

      • British Gas  Logo

        Workforce planning at British Gas

        Edition 15: This case study explores how British Gas manages the recruitment and selection of new employees.

      • Tarmac Logo

        Developing a Human Resource strategy

        Edition 15: This case study focuses on Human Resource Management within Tarmac. It looks at how workforce planning and other HR strategies enable Tarmac to meet its mission.

      • OPITO  Logo

        Management styles in the oil and gas industry

        Edition 14: This case study examines how different management styles may be necessary to support the variety of job roles within the oil and gas industry.

      • Syngenta Logo

        Developing an effective organisational structure

        Edition 14: The case study shows how Syngenta operates though a matrix structure. This involves staff from different departments working together in teams on specific projects and tasks.

      • Audit Commission Logo

        Flexible working patterns

        Edition 13: This case study shows how the Audit Commission has implemented flexible working practices to improve its services and meet the changing needs of its staff.

      • Enterprise Rent-A-Car Logo

        Using a range of management styles to lead a business

        Edition 13: This case study focuses on leadership within Enterprise. It shows how its managers use a range of management and leadership styles to support Enterprise's focus on customers.

      • Tarmac Logo

        Tarmac's functions - working together towards its mission statement

        Edition 12: This case study examines how organisational structure and departmental functions all contribute to the achievement of business objectives.

      • Travis Perkins Logo

        Building Human Resources to provide a foundation for growth

        Edition 10: As a result of carefully reading the Case Study, students should be able to: appreciate the importance of customer service as part of the overall product offered by organisations, understand how customer service helps to give an organisation a competitive advantage, illustrate how customer service enables an organisation to build a strong business capable of growing faster than its competitors.

      • Taylor Woodrow Logo

        Involving employees in meeting corporate objectives

        Edition 8: This case study shows how Taylor Woodrow, is creating a benchmark for human resource development by matching its objectives with the needs of its employees. This places human resource development at the centre of the company’s culture.

      • Capita/DfES Logo

        Making the labour market work better

        Edition 4: This case study examines the importance of creating an effective labour market in order to reduce unemployment. In particular, it focuses on a specific government economic measure, the New Deal, as an example of the way in which governments can use policy measures to create a more efficient labour market and increase employability.

      • Department of Trade and Industry Logo

        Partnerships with people

        Edition 3: This case study looks at how managers treating employees as full working partners helps create an atmosphere of open co-operation.

    • Protecting people in business

      • UNISON Logo

        Negotiation and representation at work

        Edition 15: This case study shows how UNISON is working with employers to support and develop high quality apprenticeship schemes for young people in line with government policy.

      • Acas Logo

        Acas and effective workplaces

        Edition 12: This case study helps students understand how Acas improves employer/employee relations so workplaces become more effective and productive.

      • UNISON Logo

        UNISON and unions' wider role

        Edition 10: As a result of carefully reading the Case Study, students should be able to: understand why employers and employees need to agree on what is fair in the workplace, explain the role of unions in both protecting and representing workers at both local and national level, give examples of cases where UNISON has been successful on behalf of workers.

      • UNISON Logo

        Organisations and unions

        Edition 9: As a result of carefully reading the Case Study, students should be able to: explain the benefits for the employer and employee of working together harmoniously for the common good, outline the work of UNISON in protecting public sector workers’ rights, understand that union membership is a hard-won right that employees should exercise.

      • Trade Association Forum Logo

        Trade associations at work

        Edition 7: This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service sectors: travel, financial services, electrical contracting and road haulage.

    • Roles and responsibilities in business

      • GE Oil & Gas Logo

        Workforce planning in the global oil and gas environment

        Edition 18: This case study demonstrates the various roles needed around the world to ensure the efficient running of big oil and gas projects.

      • OPITO  Logo

        Roles & responsibilities

        Edition 16: This case study demonstrates how the right people with the right skills ensure that the sector can maximise the recovery of the remaining oil and gas reserves as well as remaining competitive and profitable.

      • British Gas  Logo

        Roles, responsibilities and career development

        Edition 16: This case study illustrates the variety of career paths available within British Gas, the structures that employees work within and the levels of responsibility for each role.

      • Specsavers Logo

        Job roles at Specsavers

        Edition 15: The case study shows how different job roles are structured within the organisation and how they support Specsavers' business.

      • Tarmac Logo

        How roles and functions contribute to organisational performance

        Edition 14: This case study focuses on how the people in Tarmac Quarry Materials deliver the highest value for customers, communities, employees and investors.

      • KBR Logo

        Roles and responsibilities within an organisational structure

        Edition 14: This case study shows how these different roles can be organised within the structure of KBR to enable it to achieve its mission, which is 'to safely deliver any project, any time, in any environment for the benefit of our customers, shareholders, employees and the communities we serve'.

      • npower Logo

        Developing people through decision-making

        Edition 14: This case study explores the way in which RWE npower delegates responsibility to extend the capabilities of its employees.

      • Tarmac Logo

        How roles and functions contribute to competitive advantage

        Edition 13: This case study shows how Tarmac focuses on attracting and keeping the right staff and ensuring its employees have the right skills and expertise to grow the company.

      • Audit Commission Logo

        Achieving Better Public Services - The Work of the Audit Commission

        Edition 11: This case study helps students understand how training and development can improve service.

      • Wincanton Logo

        Operations management: the Wincanton way

        Edition 10: As a result of carefully reading the Case Study, students should be able to: understand the range of activities involved in supply chain and logistics management, explain the nature of Wincanton’s business activity, explain the way in which different teams within Wincanton work together to meet customer needs.

      • Lloyd's of London Logo

        A truly global market

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand why businesses need and value insurance cover, understand Lloyd’s role in insurance, understand the concept of a market.

      • Marks and Spencer Logo

        Financial management in a retail setting

        Edition 6: This case study examines the role of the Financial Manager at Marks & Spencer.

  • Strategy

    • Aims and objectives in business

      • NATS Logo

        Effective strategies for long-term growth

        Edition 18: This case study explores the strategies NATS is employing to achieve its vision of being a global provider of air traffic solutions.

      • Anglo American Logo

        Social responsibility - using resources more efficiently

        Edition 15: This case study shows how Anglo American, through its aims and objectives, is driving forward its approach to sustainable development.

      • UNISON Logo

        Driving forward environmental aims and objectives

        Edition 13: This case study focuses on the way businesses impact on the environment. One of UNISON's aims is to help to improve the environment at work and, by so doing, contribute to efforts to tackle climate change.

      • Kellogg's Logo

        Using aims and objectives to create a business strategy

        Edition 12: This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy.

      • Michelin Logo

        Business aims, objectives, and values

        Edition 10: As a result of carefully reading the Case Study, students should be able to: explain the relationship between aims, objectives, values, and plans, identify Michelin’s mission and its economic objectives, understand the importance of organisational values.

      • Advantage West Midlands Logo

        The business of economic development and regeneration

        Edition 8: This case study examines how one of the UK’s most important regions, the West Midlands, with a long history of industrial innovation is undergoing development and regeneration in order to meet with changes in demand and supply and to consolidate its position at the heart of the UK economy.

      • Freeserve Logo

        Objectives and dynamic strategies in an expanding market

        Edition 6: This case study looks at Freeserve, its corporate objectives and the strategies it has developed to achieve them.

      • British Waterways Logo

        Developing initiatives to improve financial stability

        Edition 4: This case study examines how one organisation dealt effectively with a key funding issue when faced with the loss of funds from a major area. It describes how British Waterways has re-aligned its activities in a way that maximises revenue potential from a range of sources in order to create financial stability.

      • Independent Insurance Logo

        Using technology to create a paperless office

        Edition 4: This case study focuses on an innovative information technology-based development in the communications systems of Independent Insurance which was designed to pave the way towards a paperless business environment.

    • Business expansion

      • Dixons Group Logo

        Organisational change

        Edition 4: This case study focuses upon how the Dixons Group developed a business strategy which enabled it to achieve its corporate aim ‘to be number one in the electrical and electronic market-place’.

      • Burmah Castrol Logo

        Building a joint venture in an emerging market

        Edition 4: This case study focuses on a joint venture between Castrol, Burmah Castrol’s lubricants business, and Vietnam’s Saigon Petroleum. It sets out the rationale for the joint venture and examines the benefits to the two parties.

      • Nokia Logo

        Building a global telecommunications business

        Edition 4: This case study focuses on how Nokia has become a key global player in the telecommunications industry.

    • Business organisation

      • Coca-Cola Great Britain Logo

        Creating an effective organisational structure

        Edition 10: As a result of carefully reading the Case Study, students should be able to: understand that the organisational structure of The Coca-Cola Company is designed to meet its own particular requirements, explain how a regional structure can support both centralised and localised decision making, describe the regional structure of The Coca-Cola Company.

      • Waterstones Logo

        Decentralisation within a book retailer

        Edition 5: This case study looks at why Waterstone’s chose to decentralise and examines the impact that this has had upon the business.

      • Heinz Logo

        Reinventing the organisation - Heinz Europe

        Edition 4: This case study focuses on the way in which Heinz, one of the world’s major global companies, has set out to reinvent itself at a time when it is already preeminent in a range of global food markets.

    • Business planning

    • Business start up

    • Business strategy

      • Chartered Institute of Management Accountants Logo

        Developing ethical business strategies

        Edition 18: This case study examines how CIMA qualified management accountants apply ethical standards to help support and direct strategic decision making and the setting of business strategies.

      • Tesco Logo

        Vision, values and business strategies

        Edition 18: This case study examines Tesco strategies, the reasons behind each component and how vision, aims and cultural value interrelate to make the strategies successful.

      • IMI Logo

        Engineering Advantage - strategy in action

        Edition 17: This case study looks at how IMI has developed its strategy of ‘Engineering Advantage’, combining its skills and knowledge, customer insight and innovation to achieve global market leadership.

      • Mott MacDonald Logo

        Creating strategic direction

        Edition 13: This case study focuses on how Mott MacDonald stands out in its competitive environment by using the skills and knowledge of its people to achieve its business purpose.

      • Health Development Agency Logo

        Strategy in action - healthy schools

        Edition 10: As a result of carefully reading the Case Study, students should be able to: appreciate the importance of carefully planning any new initiative, understand the relationship between aims and objectives, and ends and means, value the importance of making objectives SMART.

      • Insolvency Service Logo

        Helping individuals and companies that are in financial difficulties

        Edition 10: As a result of carefully reading the Case Study, students should be able to: know that the Insolvency Service is a public body, identify key functions of the Insolvency Service, know what insolvency, bankrupt, administration, and liquidation mean.

      • Bryant Homes Logo

        Building a competitive advantage

        Edition 7: This case study outlines how Bryant Homes, one of the UK’s leading home building companies, has developed a competitive strategy.

      • Design Council Logo

        Using innovation to improve performance

        Edition 7: This case study illustrates the importance of design as part of the strategic process of innovation and shows how the design process helps to apply new thinking to fundamental questions that concern all businesses.

      • Akzo Nobel Logo

        Building the heritage of sustainable products

        Edition 6: This case study examines how Akzo Nobel is building on the heritage of some of its established coatings for timbers to reflect the importance of sustainable production and effects on the environment.

      • IBM Logo

        Helping develop e-business and e-customer service

        Edition 6: This case study examines how IBM, one of the world’s leading Information Technology and Communications businesses, is enabling a variety of other businesses to take the “e” revolution further.

      • LINK Logo

        Providing means of payment for today and for the future

        Edition 6: This case study shows how LINK is now at a crossroads in terms of its ongoing development. LINK is therefore building a strategy to secure its future. This is where strategic thinking is necessary.

      • Autoglass Logo

        Making life easier for the motorist

        Edition 5: This case study examines the way Autoglass developed strategies and day-to-day tactics in order to evaluate and monitor progress while advancing its established corporate objectives.

      • Gardner Merchant Logo

        The business of re-invention

        Edition 5: This case study examines how Gardner Merchant re-invented itself from contract caterer to become a true multi-service provider for a wide range of people-based services.

      • Securicor Logo

        Securicor and the private finance initiative

        Edition 5: This case study focuses upon Securicor’s strategy for developing PFIs that enable it to provide high value services in return for developing long-term revenue streams for its business.

      • ICI Logo

        The transformation of ICI

        Edition 4: This case study focuses on how ICI, an intelligent, modern company, has altered the way in which it does business in order to create more value for customers.

      • Powergen Logo

        Achieving growth in a competitive marketplace

        Edition 3: This case study looks at how PoweGen has created strategies to help it compete in a changing market.

      • Morgan Crucible Logo

        Thinking global - acting local

        Edition 2: This case study epitomises the transformation of a business over a relatively short period of time, to become a world niche market leader in materials technology.

      • MG Car Company Logo

        The rebirth of the MGF

        Edition 2: This case study focuses upon the rebirth of a much-loved brand with a unique British heritage - the MG.

      • ScottishPower Logo

        Building a multi-utility business

        Edition 2: This case study therefore focuses on the way in which one such organisation - ScottishPower has developed a multiutility strategy that will enable it to keep ahead of the field in serving customers in the next century and beyond.

      • Ford Logo

        Strategies for leadership

        Edition 2: This case study looks at Ford 2000's strategies for leadership which allowed Dagenham 2000 to develop its own plans to be a ‘centre of excellence’, within a world class manufacturer.

    • Culture in business

      • Siemens Logo

        Creating a high performance culture

        Edition 12: This case study highlights how committed employees contribute to the growth of an organisation and describes how a high performance culture delivers business benefits.

      • Jaguar Logo

        Changing the culture at Jaguar

        Edition 6: This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to create new ways of working for the twenty-first century.

    • Decision making in business

      • Chartered Institute of Management Accountants Logo

        Decision making techniques

        Edition 17: This case study illustrates how management accountants use financial data to help make informed decisions.

      • Chartered Institute of Management Accountants Logo

        Improving strategic decision making

        Edition 14: This case study looks at a structured approach to decision making. It shows how CIMA-trained management accountants have the skills to offer strategic and practical advice and can contribute to effective decision making at all levels in a business.

      • npower Logo

        Managing risk through effective team-based decision making

        Edition 13: This case study highlights the skills necessary for creative problem solving and effective decision making at RWE npower.

      • Chartered Institute of Management Accountants Logo

        Financial information in decision making

        Edition 13: This case study looks at the roles and duties that management accountants cover in a business and at CIMA, an organisation which supports management accountants through training and certification.

      • Network Rail Logo

        Critical Path Analysis at Network Rail

        Edition 11: This case study highlights the importance of planning for major projects and how using Critical Path Analysis contributes to efficient and effective use of resources.

      • Chevron Logo

        Decision-making in an uncertain world

        Edition 4: This case study focuses on the decision-making processes at Chevron, which operates only upstream in the UK.

    • Enterprise in business

      • Institution of Engineering and Technology Logo

        Entrepreneurship in engineering

        Edition 17: This case study examines the relationship between engineering and enterprise and the role that the IET has played in developing engineer entrepreneurs.

      • Bannatyne Logo

        From ice cream van to Dragon's Den - Duncan Bannatyne

        Edition 14: This case study focuses on Duncan Bannatyne, one of the UK's best-known entrepreneurs.

      • CMC Markets Logo

        Enterprise in the fast lane

        Edition 14: This case study focuses on the entrepreneur, Peter Cruddas, who set up his own business CMC Markets in the early 1990s with just £10,000 capital.

      • Intellectual Property Office Logo

        Intellectual property rights and entrepreneurship

        Edition 13: This case study shows how the UK Intellectual Property Office (UK IPO) helps owners and entrepreneurs to protect their ideas or concepts by registering their intellectual property rights.

      • NFTE-UK Logo

        Developing enterprise skills

        Edition 12: This case study looks at the work of The Network for Teaching Entrepreneurship (NFTE) in schools. It focuses the link between NFTE and a range of small businesses set up by students within one school and helps to show students what areas of business need to be understood before starting up a small enterprise.

      • NFTE-UK Logo

        The importance of entrepreneurship in small businesses

        Edition 11: This case study helps students understand entrepreneurship and its importance to the economy as well as types of ownership.

      • McDonald's Restaurants Logo

        Franchising and entrepreneurship

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the concept of franchising , understand the advantages to the franchisee , understand the advantages to the franchisor.

      • Bloomberg Logo

        Money markets and more

        Edition 6: This case study focuses upon the development of Bloomberg as a unique entrepreneurial organisation supplying a range of services for investors and businesses across the world.

      • NFTE-UK Logo

        Teaching youth to build businesses

        Edition 6: This case study shows how many young people have been encouraged to improve their numeracy, literacy and communication skills by learning through ‘enterprise’ under the NFTE initiative.

    • Growth in business

      • IMI Logo

        Developing growth strategies to become a market leader

        Edition 18: This case study shows how IMI uses a variety of strategies to grow each platform of its business to work towards achieving its mission and goal.

      • Bibby Line Group Logo

        Growth through investment

        Edition 17: This case study looks at the strategies used by Bibby Line Group to grow the business, whilst retaining a strong family ethos.

      • Go-Ahead Logo

        Meeting needs in a competitive sector

        Edition 13: This case study outlines how deregulation, organisational structure and planning can support growth of a company.

      • Davis Service Group Logo

        Growing a company by international aquisition

        Edition 13: This case study describes and analyses the growth of the Davis Service Group.

      • asos.com Logo

        Strategic growth in the fashion retail industry

        Edition 13: This case study looks at how asos.com uses the Internet as a channel for business growth.

      • Northern Rock Logo

        Pursuing a growth strategy

        Edition 11: This case study helps students understand how companies grow by meeting needs.

      • Land Securities Group Logo

        Combining factors of production to achieve growth objectives

        Edition 10: As a result of carefully reading the Case Study, students should be able to: identify the four Factors of Production and their importance, understand the nature of enterprise, and its central role in producing goods and services efficiently.

      • DSG international Logo

        Pursuing a growth strategy

        Edition 9: As a result of carefully reading the Case Study, students should be able to: differentiate between Ansoff’s four growth strategies, show why market research was important to Dixons in choosing strategies, understand how a SLEPT analysis helps to inform strategic decision making.

      • Hazlewood Sandwiches Logo

        Going for growth by investing in people, products and plant

        Edition 9: As a result of carefully reading the Case Study, students should be able to: understand why businesses need ongoing investment in plant, people and products, identify three main ways of appraising/evaluating investment opportunities, describe ways in which Hazlewood Sandwiches has invested in its employees.

      • MFI Furniture Group Logo

        Growth through well-planned investment

        Edition 9: As a result of carefully reading the Case Study, students should be able to: distinguish between short term and long term assets, understand the need for a strategy for growth, identify some indicators of financial success.

      • MFI Furniture Group Logo

        Generating cash for growth

        Edition 8: This case study examines how in 1999 MFI recognised the need to make key changes in order to develop a successful competitive strategy. In particular it focuses on how the organisation has managed its finances more effectively.

      • Dixons Group Logo

        On-line shopping

        Edition 7: This case study looks at why Dixons turned to the Internet, and why for them it is proving a success.

      • Rolls-Royce Logo

        Expanding a business through skilful acquisition

        Edition 7: This case study shows how Rolls-Royce has identified key areas of the marine markets on which to focus. Today, marine activity accounts for about 15% of the Rolls-Royce group’s turnover. It has the potential to move to about 30% of the group’s turnover over the next 10 years.

      • NASDAQ Logo

        The first electronic stock market

        Edition 7: This case study looks at how Nasdaq aims to achieve its vision to create a truly global securities market, without geographic boundaries or time limits, that will put leading companies in contact with a broadening pool of investors worldwide.

      • Glynwed Logo

        Strategically repositioning a business

        Edition 6: This case study analyses how and why Glynwed's strategy of divestment and acquisition has enabled it to obtain a market leadership position in two key markets.

      • Dixons Group Logo

        Going for growth

        Edition 6: This case study looks at the Group’s approach to growth, first in the context of the UK domestic market and then in relation to its recent moves into Ireland and continental Europe.

      • Bass Group Logo

        The future is branded

        Edition 5: This case study focuses on how Bass is growing its core business organically as well as through acquisition and how branding is a cornerstone of its business strategy.

      • Provident Financial Logo

        Entering overseas markets

        Edition 5: This case study focuses on the expansion of Provident Financial into markets outside the United Kingdom and Ireland.

      • Jefferson Smurfit Group Logo

        Focused, global and integrated

        Edition 4: This case study examines the three central strategies of the Smurfit story - focused growth, global scope, and integrated development.

      • 3i Group Logo

        Venturing for growth

        Edition 3: In this case study, we look at a very important relationship for an increasing number of small and medium sized businesses in this country - the one that they build up with investors. In particular, we focus on the role of 3i Group, the leading specialist investor in unquoted companies in the UK.

      • Bass Group Logo

        Creating a global business

        Edition 3: This case study looks at Bass Group’s acquisition of Holiday Inn Worldwide and how the Group has brought focused strategic thinking to Holiday Inn hotels.

      • Dalgety Logo

        Creating a European branded business

        Edition 2: This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood manufacturer.

    • Mission in business

      • Foreign & Commonwealth Office Logo

        Delivering the mission statement

        Edition 14: This case study examines how the FCO meets its goals through the skills and competencies of its people.

      • Nuclear Decommissioning Authority Logo

        The business of nuclear decommissioning

        Edition 12: This case study shows how a clear mission statement, SMART objectives, strategy and tactics all contribute to a successful planning framework for an organisation.

      • IKEA Logo

        Meeting the needs of the consumer

        Edition 4: This case study focuses on a particularly successful business idea which resulted in the foundation of IKEA, one of the largest home furnishing companies in the world. It examines IKEA’s vision/mission statements and considers how consumer needs can be met.

    • Risk in business

      • Eurostar Logo

        Calculating and managing risk

        Edition 16: This case study examines how Eurostar proactively manages risk through its business continuity programmes.

      • Rolls-Royce Logo

        The power of partnerships

        Edition 5: This case study focuses on how the creation of risk and revenue sharing partners (RRSPs) has enabled Rolls-Royce to take on contracts and increase its market share.

      • Alstom Logo

        Achieving a competitive advantage through risk management

        Edition 4: This case study describes how risk management has helped ALSTOM to supply a fleet of high speed tilting trains, maintenance and associated services.

    • Sectors of industry in business

      • OPITO  Logo

        Sectors of industry

        Edition 15: This case study shows the importance of primary sector activities in the oil and gas industry, highlighting the range of work and the skills required.

    • Strategic planning in business

      • TNT Logo

        Delivering a business strategy

        Edition 16: The case study explores how TNT delivers its business strategy and achieves consistently high standards of service through its people.

      • Anglo American Logo

        Adding value through asset optimisation

        Edition 16: This case study shows how Anglo American ensures it operates in the most efficient way possible. Since 2008 Anglo American has, through the implementation of its AO programme, been able to deliver on its stated target of saving $1 billion from core operations by 2011.

      • Zurich Logo

        A customer-centred approach to providing insurance

        Edition 16: This case study examines the customer-focused approach of Zurich, the insurance and financial services provider

      • Amway Logo

        Combining an offline and online business

        Edition 8: This case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling.

      • Morgan Stanley Logo

        Matching people with technology to create a global strategy

        Edition 8: This case study examines the work undertaken by Morgan Stanley to ensure that it is making the best possible use of the opportunities offered by new technology and the benefits to itself and its customers resulting from its conspicuous success.

      • DETR Logo

        Using planning to construct a better future

        Edition 4: The four school transport plans illustrated in this case study show how schools, teachers and students have worked together to develop plans to improve the journey to school.

    • Types of organisation in business

      • Building Societies Association Logo

        Building societies and other types of organisation

        Edition 13: This case study outlines different types of business organisations and their purpose. It highlights the similarities and differences between other types of business and building societies.

      • HMRC Logo

        Businesses and taxation

        Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how strong business growth can benefit the UK by creating employment and raising tax revenues, describe ways in which the Inland Revenue/Customs and Excise supports business by providing advice and helping businesses to reduce costs, understand ways in which Inland Revenue/Customs and Excise communicates information about taxation, advice and support to the wider public.

      • Nationwide Logo

        Securing customers' interests through mutual ownership

        Edition 10: As a result of carefully reading the Case Study, students should be able to: understand that all businesses have ownership and management structures, understand the need for an organisation’s structures to be appropriate to the organisation’s purpose and vision, appreciate how mutuality can provide mutual organisations with competitive advantage.

      • FTSE Group Logo

        The contribution of the FTSE4Good Index to socially responsible investment

        Edition 8: This case study examines the work of FTSE Group, one of the world’s best-known data providers. FTSE manages over 20,000 financial indices including its best known product: the FTSE 100. It also focuses on the new family of indices, FTSE4Good, a new standard for socially responsible investment.

      • McDonald's Restaurants Logo

        The route to fast food franchising

        Edition 8: This case study examines the success and reasons of franchising and investigates the special three-way relationship that exists between franchisee, franchisor and the suppliers at McDonald’s Restaurants.

      • Building Societies Association Logo

        Adding value - the case for building societies

        Edition 6: This case study explores the two different organisational forms, mutual and plc, which now operate in the same financial market.

      • Coca-Cola Great Britain Logo

        Working with bottling franchisees around the world

        Edition 3: This case study focuses on the ways in which high quality relationships have been established with bottling franchisees across the globe to make sure that consumers' needs and wants can be met in the most effective way.

      • Yorkshire Building Society Logo

        The virtuous circle of mutuality

        Edition 2: This case study focuses on the way in which one Building Society - The Yorkshire Building Society has remained loyal to its tradition and to its members - the virtuous circle of mutuality.

      • Abbey National Logo

        Converting to a PLC

        Edition 2: This case study looks at the process behind Abbey National's decision to convert from a building society to a plc.

    • Vision in business

      • ARM Logo

        A vision for a smarter world

        Edition 18: This case study will demonstrate how ARM’s strategies contribute to the achievement of its business vision, aims and objectives using an integrated approach focusing on innovation, its people and its network of partners.

      • Syngenta Logo

        Values into vision

        Edition 17: This case study demonstrates how Syngenta’s vision, mission and values help drive the company’s culture.

      • Virgin Trains Logo

        Implementing a new vision at Virgin Trains

        Edition 15: This case study looks at how the implementation of a new vision is transforming the culture and performance of Virgin Trains.

      • London 2012 Logo

        London 2012 - achieving the vision

        Edition 14: This case study shows how creating a clear vision and set of values has made it possible to establish clear objectives for delivering an unforgettable Olympic and Paralympic Games in London 2012.

      • Eversheds Logo

        Developing vision and values to build a market strategy

        Edition 11: This case study helps students understand how companies develop and communicate their vision and values to improve performance.

      • Legal Services Commission Logo

        Promoting social inclusion through access to legal services

        Edition 10: As a result of carefully reading the Case Study, students should be able to: know that direct public sector involvement in the UK economy has declined in the last 25 years, explain how government appointed bodies are responsible for contracting services to private businesses, understand how regulation and contract supervision promotes greater efficiency in public service.

      • Arla Foods Logo

        The Natural 1st Choice Dairy Company

        Edition 8: This case study looks at the growth of a producers co-operative to become the largest dairy group in Europe and how rapid growth required a values-driven culture and identity. This has enabled Arla Foods to create leading brands across a range of markets.

      • Cummins Logo

        Powering forward with a new vision

        Edition 7: This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees as its strengths while at the same time embracing new ways of doing things that are essential for driving the business forward.

    • Stakeholders in business

      • Reed Elsevier Logo

        Corporate responsibility and stakeholders

        Edition 18: This case study shows how Reed Elsevier’s business benefits from meeting the needs of all of its stakeholders.

      • Kellogg's Logo

        Stakeholder engagement

        Edition 18: This case study demonstrates how Kellogg’s business strategy is stakeholder-focused. The company’s decisions and actions are all made with the best interest of its stakeholders at the heart.

      • BT Logo

        Stakeholders as partners

        Edition 16: This case study shows how BT engages with its stakeholders. It explains how the company is working with different stakeholder groups to reduce the environmental impact of its operations.

      • Primark Logo

        Engaging with stakeholders

        Edition 16: This case study looks at how Primark engages with some of its key external stakeholders.

      • Shell Logo

        Balancing stakeholder needs

        Edition 15: The case study examines how stakeholders influence the achievement of these aims and how Shell seeks to meet the needs of all of its stakeholders and balance the social, economic and environmental impacts of its work.

      • Co-operative Food Group Logo

        Ethically serving stakeholders

        Edition 14: This case study shows how The Co-operative Group's values contribute to improving the diet and health of the UK.

      • Vodafone Logo

        Stakeholders in recycling and re-use

        Edition 13: This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users.

      • Amway Logo

        The role of stakeholders

        Edition 13: This case study explores the relationship between Amway and its stakeholders.

      • Nuclear Decommissioning Authority Logo

        Meeting responsibilities to stakeholders

        Edition 13: This case study focuses on how the Nuclear Decommissioning Authority listens to and makes sure that it meets legal and other responsibilities to its stakeholders.

      • Corus Logo

        Sustainable business at Corus

        Edition 12: This case study outlines how Corus contributes to sustainable development and good business practice through its steel recycling initiatives.

      • Land Securities Group Logo

        Using strategy and planning to measure, monitor and report performance

        Edition 12: This case study describes the role of business planning in providing clear direction for an organisation and the importance of Key Performance Indicators as measures of success.

      • Asda Logo

        Meeting stakeholder needs through community involvement

        Edition 11: This case study helps students understand how companies meet their stakeholders needs through community involvement.

      • Michelin Logo

        Respecting stakeholder values

        Edition 11: This case study helps students understand the difference between stakeholders and shareholders and how companies must respect their values.

      • Cadbury Schweppes Logo

        Engaging stakeholders in a business

        Edition 10: As a result of carefully reading theCase Study, students should be able to: understand why it is important for organisations to engage with their stakeholders, be able to identify key stakeholders, suggest ways of engaging with stakeholders.

      • Association of Investment Trust Companies (AITC) Logo

        Organisations and shareholders

        Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how share issues help companies to fund their activities, explore the relationship between companies and their shareholders, explain the advantages of being a shareholder.

      • BT Logo

        Sustainability, stakeholders and profits

        Edition 9: As a result of carefully reading the Case Study, students should be able to: describe the moral principles underpinning the pursuit of sustainable development, describe some benefits of sustainability, identify factors that are important to stakeholders.

      • Cummins Logo

        Online connectivity to meet stakeholder needs

        Edition 9: As a result of carefully reading the Case Study, students should be able to: explain what is meant by B2B (Business to Business) marketing , distinguish between internal and external customers, show how online connectivity confers competitive advantage in a fast moving industry. ,

      • Cadbury Schweppes Logo

        Stakeholders and Corporate Community Investment

        Edition 8: This case study focuses on how Cadbury Trebor Bassett - the UK confectionery division of Cadbury Schweppes provides a positive role model and acts as a benchmark in how to exercise Corporate Community Involvement.

      • HMRC Logo

        Acting as a regulator and enabler

        Edition 8: This case study looks at the central role of the Inland Revenue in helping to ensure that governments are adequately funded. It also examines the work of the Inland Revenue as service-provider, enabler and regulator and the steps the Inland Revenue has taken to become more customer focused.

      • Center Parcs Logo

        Sustainable tourism in forest surroundings

        Edition 7: This case study focuses on the Center Parcs concept. It illustrates the importance of meeting the needs of all stakeholder.

      • Cadbury Schweppes Logo

        Growing the value of a business for shareholders

        Edition 5: This case study focuses on how Cadbury Schweppes creates long-term value for its shareholders. Cadbury Schweppes has introduced a business process called Managing for Value, which now underpins every business decision made and unites every business unit within the group behind this objective.

      • Port of London Authority Logo

        Operating a statutory body in a commercial environment

        Edition 4: This case study examines how PLA, a public trust, manages its business and meets the needs of a wide range of stakeholders.

      • Abbey National Logo

        Building community partnerships

        Edition 4: This case study examines how Abbey National has developed effective community partnerships.

      • Body Shop Logo

        The Body Shop approach to stakeholder auditing

        Edition 3: This case study focuses on how The Body Shop assesses its own business performance whilst taking into account its different stakeholder groups and their various aims and objectives.

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