Business case studies organised by curriculum topic

Below is a list of case studies from The Times 100 organised by Topic. Choose your sub topic by clicking the arrowed links below your selected business studies topic heading.

External environment
- Business and the environment
  - How an Environmental Management System (EMS) helps create a sustainable business
    
    Edition 8: This case study shows how Travis Perkins has built an EMS based on the International Standard ISO 14001 in order to reduce costs and make a major contribution to ‘sustainability’. Therefore, it intends to minimise its impact on the environment.
  - The message is in the medium
    
    Edition 6:
  - Doing Better By The Environment
    
    Edition 6:
- Business cycle
  - Decision making across the business cycle
    
    Edition 16: The case study illustrates how management accountants support business decision making during all the stages of the business cycle.
  - Working within the business cycle
    
    Edition 15: This case study illustrates how building societies manage theirbusiness during the various phases of the business cycle.
  - Managing firms throughout the business cycle
    
    Edition 14: This case study examines how Davis Service Group, one of Britain's key service companies, has managed the recent change in the business cycle.
  - Planning and the business cycle
    
    Edition 11: This case study helps students understand the business cycle and how companies manage risk and investment by understanding the external environment.
- Consumer protection in business
  - Meeting and exceeding consumer protection laws to drive competitive advantage
    
    Edition 11: This case study helps students understand consumer protection and how companies need to exceed legal requirements in competitive market places.
  - Championing competition
    
    Edition 8: This case study looks at how the OFT helps to make markets work better for consumers through its roles of investigation, enforcement and communication. We can support the work of the OFT by becoming more discriminating and by seeking and demanding excellent products and high standards of service.
- Corporate responsibility in business
  - Corporate Social Responsibility
    
    Edition 12: This case study describes how the work Amway does with UNICEF supports its Corporate Social Responsibility strategy.
  - Social and environmental responsibility
    
    Edition 12: This case study highlights how Anglo American contributes to sustainable development through being socially and environmentally responsible.
  - Creating a corporate social responsibility strategy
    
    Edition 11: This case study helps students understand strategies for meeting stakeholders' needs.
  - Working for sustainable development in primary industry
    
    Edition 11: This case study helps students understand sustainability, stakeholders and ethics as well as the links between these topics.
  - Nutrition, Health & Wellness - New Product Development at Nestle
    
    Edition 11: This case study helps students understand how companies research, develop and launch new products.
  - Meeting global responsibilities by caring for communities
    
    Edition 10: As a result of carefully reading the Case Study, Students should be able to: know the meaning of Corporate Social Responsibility (CSR), give examples of CSR activities, understand the importance to business of being involved with communities on a local and global scale.
  - The importance of social responsibility
    
    Edition 7:
  - Corporate Citizenship and the community
    
    Edition 4:
- Economy in business
  - Using technology to improve economies
    
    Edition 14: This case study highlights Vodafone's activities in different types of economies and the impactof technology on both developed and developing markets
- Ethics in business
  - Business ethics and sustainability in the steel industry
    
    Edition 16: This case study looks at how Tata Steel is committed to environmentally-sound practices and tackling the challenges of sustainability.
  - Providing consumers with ethically sourced garments
    
    Edition 15: This case study shows how Primark sources the clothes it sells in its shops in an ethical and fair way, often at added cost to itself.
  - Business ethics and corporate social responsibility
    
    Edition 13: This case study shows the challenges Anglo American faces in its industry and how it seeks to make ethical choices in its business practice.
  - Business principles in action - nutritional labelling
    
    Edition 12: This case study shows how market research has helped Nestlé understand what consumers wanted to know about Nestlé products so they can make informed choices. This has enabled Nestle to exercise corporate responsibility and demonstrate its business principles.
  - Developing and implementing a strategic approach to ethics
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: explain the importance of ethics, understand how a strategic approach to ethics is more likely to be effective, understand how ethics can shape responses to change.
  - The contribution of accountants to sound, ethical business practice
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the nature and purpose of accounting, appreciate the role of professional accountants in managing information and using knowledge for decision-taking purposes , understand the contribution made by accounting standards and a code of ethics towards providing a true and fair view of business performance.
  - Ethical business practices
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: understand what is meant by ethical behaviour within business, explain the possible broad-ranging benefits of ethical behaviour, describe the ways in which Cadbury Schweppes behaves ethically towards its stakeholders.
- External influences in business
  - Responding to changes in the market environment
    
    Edition 16: This case study reviews the external factors that have had an impact on Jessops' operations and strategy.
  - Intellectual property and the external environment
    
    Edition 15: The role of the IPO is to help manage intellectual property rightsto encourage innovation and creativity. Like all businesss, it needs to take account of and respond to influences in the external environment.
  - Use of PEST analysis at UNISON
    
    Edition 14: This case study focuses on the issues faced by migrant workers in the UK.
  - Highways Agency - PEST analysis
    
    Edition 14: This case study looks at the political, economic, social and technological factors that impact on the Highways Agency.
  - Managing external influences
    
    Edition 13: This case study looks at how PESTEL analysis helps a business to identify which factors in its business environment may be threats or opportunities and to plan for them.
  - Using PEST analysis to identify external influences
    
    Edition 13: This case study focuses on the work of the LSC and illustrates what factors affect its performance and how it responds to these factors.
  - Feeding and fuelling the world through technology
    
    Edition 13: This case study looks at how Syngenta, one of the world's leading plant science businesses, is meeting the dual challenge of increasing crop yield and producing alternative fuels.
  - Using PESTEL to design effective strategies
    
    Edition 12: This case study describes how PESTEL analysis helps Network Rail to respond to changes in its business environment.
  - How McCain responds to changes in the external environment
    
    Edition 12: This case study highlights how use of a SLEPT analysis helps a company respond to changes in its external environment and remain competitive.
  - Strategic planning - responding to external influences
    
    Edition 11: This case study helps students understand how effective planning is developed by understanding changes in the external environment.
  - Responding to a changing marketing environment
    
    Edition 10: As a result of Carefully reading the Case Study, students should be able to: know that Castrol’s heritage is based on a combination of technical excellence in the development and production of oils and a focus on meeting the needs of customers, understand key elements of the dynamic marketing environment in which Castrol operates, and that Castrol has responded to this environment by providing technically superior products, know that Castrol’s oils and lubricants are designed to meet the need of a variety of market segments.
  - How Lloyd's responds to changes in the business environment
    
    Edition 10: As a reult of carefully reading the Case Study, students should be able to: understand that the business environment is uncertain and volatile, know that businesses cannot avoid taking risks, value the importance of businesses and households obtaining insurance cover against risk.
  - Competitive advantage through sustainable product development in construction
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the nature of competitive markets, appreciate how the external environment should provide the basis for planning strategy, appreciate how sustainability creates opportunities for businesses.
  - Regeneration: meeting needs in a changing environment
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: identify different activities undertaken by commercial property companies such as Land Securities, understand the meaning and benefits of urban regeneration, appreciate the importance of external influences on a firm’s activities.
  - Responding to a changing external business environment
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: appreciate the complexity of a typical organisation’s business environment, understand the importance of using marketing activities to match the competitive position of an organisation with the environment it serves, understand the various elements of a SLEPT analysis.
  - Introducing an established brand - bringing Yellow Bus to Britain
    
    Edition 8: This case study focuses on the Yellow Bus concept and how First is introducing them to the UK. Launching the service in the UK has been made easier by the existing brand recognition and by the strong positive image nurtured through years of exposure in American films and TV series.
- Globalisation in business
  - Meeting global and local needs
    
    Edition 11: This case study helps students understand companies by meeting needs across markets.
- Government influence in business
  - How HMRC collects tax revenue to support Government policy
    
    Edition 12: This case study describes the role of HMRC in managing taxation an dhow this supports Government financial policies.
  - Integration in the public sector: HM Revenue and Customs
    
    Edition 11: This case study helps students understand how integration in the public sector benefits stakeholders, mirroring private sector mergers and acquisitions.
  - Matching taxation principles with environmental policies
    
    Edition 8: This case study focuses on the use of environmental taxes, and the important role played by HM Customs & Excise in administering these taxes in support of the UK government’s hopes and plans for environmental improvement.
  - Creating a supportive business environment for SMEs
    
    Edition 7:
  - The importance of competition policy
    
    Edition 2:
Finance
- Accounts in business
  - Financial statements and reporting
    
    Edition 11: This case study helps students understand the process of setting, reporting and evaluating financial performance.
- Budgeting in business
  - Planning a budget
    
    Edition 15: This case study shows how the development and use of budgetscontribute to Davis Service Group meeting its objectives.
  - Budgeting and strategy
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: define the term budget and explain the purpose of budgeting, outline the importance of identifying major variances and taking remedial actions, list the advantages and disadvantages of budgeting.
- Cash flow in business
  - Controlling cash flow for business growth
    
    Edition 15: This case study looks at how management accountants forecast, monitor and control cash flow in order to maintain the ongoing financial health of businesses.
- Investment appraisal in business
  - Investment appraisal in action
    
    Edition 16: This case study looks at how in 2008 Syngenta proposed an investment in new manufacturing capacity that would allow it to increase production of Amistar. It reviews the analyses that helped the company decide whether to proceed with this investment.
  - Sustainability through investment
    
    Edition 13: This case study explores how McCain Foods evaluated the benefits of proposed sustainable energy projects before making major financial investment.
  - Investing in natural gas: drilling down into the risks
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the importance of examining detailed data in making investment decisions, know how to set out choices involved in decision making, understand how a calculation involving an investment decision is made.
- Financial risk in business
  - Calculating the risks in making investment decisions
    
    Edition 11: This case study helps students understand investment appraisal and decision making.
  - The role of Investment Trusts in the capital market
    
    Edition 8: This case study concentrates on longer-term funds. Through Investment Trusts, well-managed businesses have access to secure finance. Whilst those investing, whether individuals or groups, can have confidence in the management of their funds.
Marketing
- Branding in business
  - How a brand promise drives change in a multinational organisation
    
    Edition 11: This case study helps students understand how companies re-position themselves to consumers through communication and product development/enhancement.
  - Building a brand in order to sustain its life cycle
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: know what is meant by a product life cycle, understand research is needed to identify the best way of injecting new life into brands/products, explain the key components of a SWOT analysis.
  - Brand repositioning and communications
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: explain what is meant by repositioning and why Philips carried out qualitative and quantitative research to identify an appropriate position for the brand, understand why it is important to understand the strengths and weaknesses of an existing brand when deciding how to reposition it, describe how Philips had built a new position for its brand, based on creating products that are ‘designed around you’, ‘easy to experience’, and ‘advanced’.
  - Developing a partnership to support the interests of young people
    
    Edition 8: This case study illustrates the benefits of the Connexions Card to 16-19 year olds. It also focuses on how the Department for Education & Skills (DfES), a public service business, has joined forces with Capita, a private sector service business, to form a public private partnership (PPP).
  - Building on a brand
    
    Edition 8: This case study considers the importance of branding and the value of an established brand name when a company such as HMV is looking to expand and to adapt its business in response to changing market conditions.
  - Using planning analysts at the centre of brand development
    
    Edition 8: This case study illustrates how Kraft Foods’ management accountants act as financial planning analysts to support the process of brand development. It highlights how Kraft�s forward planning and supporting processes of investment/forecast analysis supports its core brands in a fast-changing market place.
  - Supporting superbrands: the role of high-tech suppliers
    
    Edition 8: This case study looks at the work of Pittards, a British company that uses skilled buying and high-tech production methods to produce world class leathers for superbrands. It also focuses on the Japanese quality system - 20 Keys.
  - Creating a new and exciting brand - Cafe Cadbury
    
    Edition 7:
  - Branding strategies to create value
    
    Edition 6:
  - The importance of cause related marketing
    
    Edition 4:
  - Hula Hoops - emphasising the core values of the brand
    
    Edition 2:
- Customer focus in business
  - Identifying customers and meeting their needs
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: understand the importance of a mission statement, and know that Argos’ mission statement focuses on giving customers value for money by providing them with a convenient shopping experience, explain why segmentation helps an organisation to identify and meet the needs of customers and understand how frequency of visitors to an Argos store or site is a good way of segmenting customers, know what is meant by a growth strategy and give a brief explanation of how Argos is seeking to grow.
  - Responding to changing customer requirements: the drive towards Wellness
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: know that increasing numbers of people want healthier foods, understand how and why market focused companies (e.g. Nestlé) respond to such developments, know about Nestlé: its size, its products and its worldwide reputation.
  - Making markets work well with customers
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the sources of consumer power, understand how the forces of demand and supply work to determine market prices , describe how the OFT uses its powers to promote fair competition. ,
  - Meeting customer needs for competitive advantage
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: define the term competitive advantage, understand the importance of differentiation as a competitive strategy, distinguish between private and public sector customers.
  - Building a local retail strategy
    
    Edition 7:
- International marketing in business
  - Poland - a developing market
    
    Edition 2:
- Market research in business
  - Discovering customer needs through research
    
    Edition 15: The case study shows how market research enabled Barclays to improve its student account offer.
  - New products from market research
    
    Edition 15: This case study focuses on the importance of market research during the development and launch of Crunchy Nut Bites, a more recent extension to the Crunchy Nut brand.
  - Providing a customer-centric service
    
    Edition 15: This case study focuses on how Zurich has used market research to develop a business strategy of 'delivering help when it matters so that customers feel valued and taken care of'.
  - Market research and consumer protection
    
    Edition 13: This case study focuses on how the FSA uses scientific and market research to provide consumers with reliable up-to-date information, enabling them to make healthy choices about food.
  - Using market research to relaunch a brand
    
    Edition 13: This case study shows how first direct has used market research to revitalise its brand.
  - How market research helps Portakabin to remain at the cutting edge
    
    Edition 12: This case study helps students understand the importance of market research to successful, customer-led product development.
  - How market research supports the new product development process
    
    Edition 12: This case study describes the stages of market research which contribute to successful new product development and launch.
  - Using market research to develop a product range
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: understand what is meant by a product range, know the meaning of marketing and its importance to an organisation, appreciate why market research should shape the product range.
  - Using market research to improve consumer focus
    
    Edition 8: This case study looks at how the England and Wales Cricket Board (ECB) recently undertook a substantial piece of market research. The ECB’s aim was to research how to increase audiences at cricket matches, stimulate interest in cricket in general and encourage more people to play the game.
  - Consumer focused product development
    
    Edition 8: This case study looks at an important part of market research. It illustrates how one of the UK’s leading bakery related retailers researches the market and uses the information it gains to influence its decisions about product development.
  - Meeting customer needs - Young Savers
    
    Edition 8: This case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people with a view to offering them products that most meet their needs.
- Marketing mix in business
  - Using the marketing mix to drive change
    
    Edition 16: This case study explores how Parcelforce Worldwide responded to increased competition by using the marketing mix or 4Ps.
  - Creating a winning marketing mix
    
    Edition 16: This case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers' needs in order to achieve business growth.
  - Using sports marketing to engage with consumers
    
    Edition 16: This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market.
  - The marketing mix in the food industry
    
    Edition 15: This case study shows how McCain combines all four parts of the marketing mix to develop its marketing strategy.
  - Live, breathe and wear passion
    
    Edition 15: This case study looks at how Diesel promotes its products and the brand.
  - Protecting the marketing mix through intellectual property rights
    
    Edition 14: This case study looks at how one technology company, Forensic Pathways, has used these legal safeguards for a new development.
  - The use of the marketing mix in product launch
    
    Edition 13: This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.
  - Using the marketing mix in the fashion industry
    
    Edition 13: This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence.
  - Entering a new market with a new product
    
    Edition 12: This case study helps students understand the range of choices available to companies for market and product development.
  - Sponsorship and the marketing mix
    
    Edition 11: This case study helps students understand how effective sponsorship involves all 4Ps of the marketing mix.
  - Creating the right marketing mix
    
    Edition 11: This case study helps students understand the marketing mix including product, price, place and promotion.
  - Re-focussing a company's culture and marketing mix
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the cultural change brought about at Argos to boost sales, be able to identify the 7 Ps of the extended marketing mix, understand the changes made to the marketing mix at Argos,
  - Meeting customers' needs in growth markets - online gaming
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: explain how broadband meets customers’ need for speed, identify key segments in the gaming market, explain how BT has developed a marketing mix for broadband gaming.
  - Using new product development to grow a brand
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: appreciate the need to make decisions that help to manage, maintain and develop the value of brands, appreciate the importance of market research processes and the questions that market researchers seek to answer, link processes of market research with a range of products that closely meet consumers’ needs.
  - Meeting customers' needs
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: identify how the business maintains sustained financial growth through acquisition and development of the existing business, understand how a customer service programme can help to improve performance and ensure long term financial stability, explain the key components of the marketing mix and how implementation of the mix will enhance customer satisfaction.
  - Re-branding a Corporate Image
    
    Edition 6:
- Marketing planning in business
  - How the role of marketing drives business forwards
    
    Edition 15: This case study shows how Portakabin uses marketing to identify and anticipate customer needs and then meet them.
  - Developing a marketing plan
    
    Edition 14: The study focuses on how a company can respond to changes in consumer expectations, external influences and business aims to achieve those objectives.
  - The marketing process
    
    Edition 11: This case study helps students understand essential elements of marketing including marketing objectives, the 4Ps and market research.
  - Responding to an Emerging Market
    
    Edition 7:
  - Reaching customers through direct selling
    
    Edition 2:
- Marketing strategies in business
  - Marketing and product strategies for growth
    
    Edition 17: This case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire. The case study uses Ansoff's matrix to illustrate how it has developed its strategies to improve and grow the business, creating new products and extending its services into new markets.
  - Marketing strategy for growth
    
    Edition 13: This case study focuses on how Wilkinson created and implemented a marketing strategy to grow the business, using the findings of its market research.
  - Identifying and creating new markets - a new strategy for a global leader
    
    Edition 11: This case study helps students understand how companies grow by creating new markets and products.
  - Cause Marketing - Vodafone's partnership with The National Autistic Society
    
    Edition 11: This case study helps students understand cause marketing and its role within marketing.
  - Developing products and services to meet market demand
    
    Edition 8: This case study examines how Portakabin has developed new products in response to growth in its existing markets. In particular, it focuses on Portakabin WardSpace accommodation: an efficient way of meeting increasingly demanding and highly specific requirements of the healthcare industry.
  - Developing competitive marketing strategies
    
    Edition 7:
  - Within An Arm's Reach Of Desire
    
    Edition 5:
  - The repositioning of Hobnobs
    
    Edition 4:
  - How Mars transformed the ice cream market
    
    Edition 1:
  - Who dares wins - Success through intelligent risk
    
    Edition 1:
- Place in business
  - Meeting customers' needs through the Internet
    
    Edition 9: As a result of carefully reading the Case Study, students should be able toidentify key elements involved in setting up a commercial website, explain how using electronic media helps organisations to meet customer needs, understand how the Internet can be used to support customers.
- Product in business
  - Growing a business by developing products and markets
    
    Edition 11: This case study helps students understand how developing products and markets influences business growth.
  - Making the world's best known product
    
    Edition 6:
  - Launching a new product into a developed market
    
    Edition 3:
- Product launch in business
  - Bringing an innovative product to market: Assure®
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: explain the innovative nature of Assure by Corus, outline the significance of testing in a research and development process, apply the Ansoff Matrix to Corus Colors development strategy.
  - Developing the new products
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: outline key stages in new product development, differentiate between qualitative and quantitative market research, explain the significance of market segments.
  - Getting the right message across - the re-launch of Mars
    
    Edition 8: This case study explains the reasons why Masterfoods had to re-position the Mars bar. It also focuses on how it used public relations to gain the positive support of new and existing customers when it re-launched the Mars bar in March 2002.
  - Successful products - successful solutions
    
    Edition 4:
- Product life cycle in business
  - The product life cycle and online fashion
    
    Edition 14: This case study shows how ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-to-date fashions in the fast-moving online retail industry.
  - Extending the product life cycle
    
    Edition 13: This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market share. It used business tools to re-launch the brand and return it to growth in its market.
  - Market leadership in the 3G market
    
    Edition 12: This case study shows how use of the product life cycle as part of a marketing strategy can lead to market leadership.
  - Linking promotional activity to the product life cycle
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how and why companies extend their product range, show how promotional activity links to stages in the product life cycle, explain how BIC has sought to add value to its products.
  - An enterprising approach to a marketing re-launch
    
    Edition 8: This case study focuses on one of the UK’s leading savoury snacks, Phileas Fogg. This case study analyses how United Biscuits reinvented Phileas Fogg in an attempt to retain its innovative culture and individuality within a much larger group.
  - Kit Kat: Revitalising a Brand Leader
    
    Edition 7:
  - Maintaining The Competitiveness Of A Global Brand
    
    Edition 5:
  - Long term maintenance of a classic brand name
    
    Edition 4:
  - Injecting new life into the product life cycle
    
    Edition 2:
- Product portfolio in business
  - Achieving growth through product development
    
    Edition 16: This case study illustrates how Portakabin, a manufacturer of factory produced buildings, has developed a range of new products called Essential Business Solutions (EBS). The purpose of EBS was to develop products that more closely meet the needs of its customers.
- Promotion in business
  - Using promotion to position a brand
    
    Edition 16: This case study illustrates how Hi-Tec Sports developed a new approach to promoting its brand positioning and engaging with customers through a viral marketing campaign.
  - Using promotion to campaign for public services
    
    Edition 16: This case study focuses on how UNISON has promoted its A Million Voices for Public Services campaign. It has used a range of methods and technologies designed to reach a variety of different audiences.
  - Engaging consumers through word of mouth marketing
    
    Edition 16: This case study illustrates how Red Bull, the manufacturer of the world's best selling energy drink, uses a range of innovative promotional techniques to improve the process of communication and drive consumer engagement and loyalty.
  - Promoting the brand
    
    Edition 13: This case study explores how Portakabin uses market analysis to identify customer requirements and promote its brand.
  - Using promotional strategies to connect with stakeholders
    
    Edition 11: This case study helps students understand how organisations promote with customers and communicate with other stakeholders.
  - Using promotion to boost sales and brand value
    
    Edition 11: This case study helps students understand how companies promote above and below the line.
  - The vital role of Sales at Kraft Foods UK
    
    Edition 11: This case study helps students understand how the scales and marketing functions work together.
  - The vital role of Sales at Kraft Foods UK
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to : know how the sales function is organised at Kraft, understand the key role played by Sales, understand the role of Sales in getting products to customers and consumers.
  - Strategy, competitive advantage and the promotional mix
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: understand what is meant by business to business activities, understand the difference between commodity and added value products/services, understand the link between mission, the market and strategy.
  - Superbrand sponsorship
    
    Edition 8: This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners, and being involved in activities that provide a ‘buzz’ and a sense of adventure.
  - Revitalising a valued character
    
    Edition 7:
  - The advantages of sponsorship
    
    Edition 7:
  - The power of love
    
    Edition 3:
  - Coca-Cola and sports - Partnership through Competition
    
    Edition 2:
- Segmentation in business
  - Segmentation
    
    Edition 11: This case study helps students understand how companies segment the market to meet consumers' needs.
  - Honour the past ... invent the future
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the importance of customer focus, innovation and brand developmentexplain the link between rationalisation and economies of scale, explain the meaning and value of market segmentation.
  - Using global segmentation to grow a business
    
    Edition 8: This case study focuses upon how United Airlines uses customers’ motivations for different types of services to segment the market and improve its competitiveness. By offering a range of customer-focused products and services, it has become an industry innovator.
  - Focusing a brand product range
    
    Edition 6:
- Swot in business
  - SWOT analysis and sustainable business planning
    
    Edition 14: This case study will show why IKEA believes a strong environmental stance is good business practice.
  - SWOT analysis in action
    
    Edition 13: The case study shows how Škoda UK transformed its brand image and built its competitive edge using SWOT analysis.
  - Customer-led innovation in a competitive market
    
    Edition 9: As a result of carefully reading the Case Study, students should be able toexplain the difference between a product-led and a customer-led approach to business, explain the importance of ongoing market research for identifying customer requirements and thereby enabling an organisation to deliver consumer focused benefits, give examples of ways in which Abbey has simplified its communications with customers.
  - Managing change: a new approach to legal services
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: explain the basic SWOT components involved at the time of establishing the PDS, outline key strategic elements of the PDS launch: location, customer service, recruitment, IT, and quality. distinguish between criminal law and civil law.
Operations
- Business organisation
  - The advantages of centralisation
    
    Edition 15: This case study looks at why and how a number of HR activities have recently been centralised at the Legal Services Commission and the benefits these changes have brought to staff, the public and the organisation.
- Continuous improvement in business
  - Product development through continuous improvement
    
    Edition 14: This case study focuses on how Corus used its knowledge and experience of continuous improvement (CI) to win new business.
  - Continuous improvement as a business strategy
    
    Edition 13: This case study focuses on the process of Continuous Improvement (CI) at the CCI steel plate manufacturing mill at Scunthorpe. It will show how Corus is finding new ways of achieving its objectives from existing resources.
  - Continuous improvement within an organisation
    
    Edition 12: This case study looks at how use of Kaizen can achieve improved productivity and a culture of continuous improvement.
  - Continuous Improvement - The Corus Way
    
    Edition 11: This case study helps students understand how companies train, develop and communicate with staff to delivery continuous improvement.
- Customer service in business
  - Developing competitive advantage through customer service
    
    Edition 16: This case study shows how Morrisons uses customer service to differentiate itself from its competitors, motivate its colleagues and help the business to grow.
  - Using customer service to position a business
    
    Edition 14: This case study shows how the online bank first direct positions itself in the retail banking sector.
  - Customer service as a strategy
    
    Edition 13: This case study examines how a strategy focused on customer service can contribute to longterm business development.
  - The importance of customer service at Enterprise Rent-A-Car
    
    Edition 12: This case study demonstrates the importance that Enterprise Rent-A-Car places on the role of excellent customer service in growing the business.
  - The importance of excellent customer service
    
    Edition 11: This case study helps students understand the importance of understanding what customers want to improve customer service.
  - The importance of customer service
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: explain what is meant by organisational ‘culture’ and illustrate what is meant by a customer focused culture through using examples of how Homebase employees operate, understand and explain the term ‘strategy’ and show how the review cycle of ‘review’, ‘plan’ and ‘do’ enables Homebase to put its strategic plan into practice, know why customer research is important in helping an organisation to understand the wants and needs of its customers.
  - An integrated approach to Customer Service
    
    Edition 8: This case study examines the development of the Gala Group’s Customer Service Strategy as a total business concept. It illustrates how developing and integrating a Customer Service Strategy across the business is helping Gala to position itself for further growth.
  - Developing a customer focused sales strategy
    
    Edition 2:
  - "If it doesn't benefit the customer - We don't do it"
    
    Edition 1:
- Health & safety in business
  - Investing in safety
    
    Edition 14: This case study shows how FirstGroup, the worlds leading transport company, has developed a safety culture.
  - Health and safety in the workplace
    
    Edition 11: This case study helps students understand the role of unions understanding their work in Health and Safety.
  - Success through managing quality, safety, customer service and cost
    
    Edition 11: This case study helps students understand operations management – balancing safety, quality, customer service and cost.
  - Health & Safety in the modern workplace
    
    Edition 4:
- Innovation in business
  - Growth through ingenuity and enterprise
    
    Edition 8: This case study examines how 3M UK has turned ideas throughcreative thinking into realistic, affordable solutions that peoplewant. This process in known as innovation, a mix of ingenuityand enterprise marking every stage of 3M’s 100 year history.
  - Staying ahead in a competitive environment
    
    Edition 7: This case study examines the positive way in which McDonald’s is responding to changing customer habits and increased levels of competition. Keeping ahead involves continuous hard work to enhance the reputation of the brand, coupled with product innovation based on detailed market research that indicates how to please customers.
- Lean production in business
  - Competitive advantage through efficiency
    
    Edition 16: This case study will demonstrate how Aldi uses a lean approach to its business operations to offer its customers quality products at competitive prices.
  - Lean production at Portakabin
    
    Edition 14: This case study focuses on how Portakabin uses lean production methods to ensure it produces aquality product that gives value to the customer.
  - Becoming a lean service organisation
    
    Edition 14: This case study shows how the process of reform, using lean production principles, is helping the Legal Services Commission to cut down on any wasteful expenditure.
  - Using Six Sigma statistical thinking to improve business processes
    
    Edition 8: This case study illustrates how Cummins uses an initiative, ‘Six Sigma’ for process improvement to significantly improve its business processes. Using statistical tools and data as a base for analysis, Six Sigma enables Cummins to improve its understanding of critical business and operational processes, generating major cost savings.
- Location of business
  - Locating a business to enhance the customer experience
    
    Edition 16: This case study focuses on how Enterprise Rent-A-Car decides where to locate its new or relocated branches.
  - Sustainable performance in the construction industry
    
    Edition 16: This case study examines how CEMEX locates and carries out its operations in a sustainable way.
  - Relocating A Gala Club
    
    Edition 5:
- Management of change in business
  - Embracing and pursuing change
    
    Edition 12: This case study shows how AEGON has responded to its changing business environment to achieve its goals.
- Merger and acquisition in business
  - The acquisiton of Dr Pepper/Seven-Up company inc
    
    Edition 1:
- New product development in business
  - New technology development in the primary sector
    
    Edition 14: This case study focuses on how Anglo American carries out new product and process development.
  - Using innovation to create competitive advantage
    
    Edition 13: This case study focuses on how Intel takes an integrated approach to research, development and manufacturing to drive its business.
- New technology in business
  - Integrated information systems: seeing the whole picture
    
    Edition 8: This case study illustrates ways in which organisations like schools and businesses can become more efficient by integrating their Information & Communications Technology effort. Society also stands to gain; students who become familiar with good Information Management practice are better equipped to become effective members of the workforce of the future.
  - Staying ahead - embracing new technologies in a new digital world
    
    Edition 8: This case study looks at how Polestar has responded to the opportunities presented by new digital technology. It has adopted CTP technology so as to provide its brand-leading customers with a competitive edge.
  - Operating Globally Through Technology
    
    Edition 5:
- Production process in business
  - Sustainability and water
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: know the basic economic problem and how it is solved, understand the factors of production and opportunity cost, describe what is meant by sustainability.
- Quality in business
  - Supporting business through standards
    
    Edition 13: This case study shows how BSI British Standards (BSI), the UK's National Standards Body, supports businesses at every step of the research, development and manufacturing processes.
  - Creating world class quality standards
    
    Edition 12: This case study shows the importance of quality standards and how BSI supports organisations in achieving them.
  - Quality through standards
    
    Edition 11: This case study helps students understand the importance of quality and how standards help organisations delivery quality.
  - Implementing quality systems
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: understand the benefits to customers when businesses operate and produce to defined standards, explain the gains to producers and suppliers from being known to operate to defined standards, appreciate BSI’s role in creating standards for products, (including materials, hardware, software and services), processes and systems.
  - The importance of quality in creating competitive advantage
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: know that quality relates to how well a product does what it is intended to do, explain how the ability to provide quality consistently gives some companies competitive advantage, demonstrate the importance of offering customers high quality service.
  - Standardization and quality management
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: understand why it is important to establish standards, explain the meaning of standard, standardization, quality and quality management, outline the role of standardization in ensuring the safety of users of products and services.
  - Planning for quality and productivity
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: explain why continuous flow methods are appropriate to car manufacturing, show how Total Quality Management (TQM) is a customer focused approach to production, describe examples of just-in-time manufacturing and Kaizen.
- Research and development in business
  - Product design through research and development
    
    Edition 15: This case study shows how R&D is central to building Syngenta's product range.
  - Using research and development to improve agricultural productivity
    
    Edition 12: This case study looks at the research and development process as part of product development and its importance to environmental sustainability.
  - Taking a long-term view - developing fuels for the future
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to : understand why businesses take a long-term view of sustainable business practice and investment appreciate the importance of research and development understand how R&D helps a company to develop sustainable solutions.
- Supply chain in business
  - Managing the supply chain to meet customer needs
    
    Edition 15: This case study focuses on how the second largest grocery brand inthe UK - Warburtons - manages its supply chain.
  - Supply chain from manufacturing to shelf
    
    Edition 14: This case study shows how Kellogg's fulfils this mission in the later parts of the supply chain from manufacturing to shelf.
  - Building a sustainable supply chain
    
    Edition 13: This case study looks in detail how IKEA has achieved its aim to be a responsible business in each of the three sectors of the supply chain.
  - Managing stock to meet customer needs
    
    Edition 12: This case study shows how important effective management of stock is for an organisation in both meeting customer needs and controlling costs.
  - Supporting agriculture to create sustainable development
    
    Edition 11: This case study helps students understand why a sustainable supply chain is important for manufacturers.
  - Creating a sustainable chocolate industry
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: explain BCCCA’s role in providing a focus for UK chocolate manufacturers to work together on non-competitive issues, describe the global nature of the market for chocolate, understand the importance of sustainability in providing a livelihood for small cocoa farmers.
  - From bean to bar - the production process
    
    Edition 8: This case study looks at the massive, complex worldwide operations that ensures that chocolate products are on the shelves of retail outlets 365 days a year. In reality, it represents a triumph for careful planning and meticulous organisation.
  - Delivering Service Exellence In The Supply Chain
    
    Edition 6:
  - Coffee - The Supply Chain
    
    Edition 5:
People
- Communications in business
  - Communicating with stakeholders
    
    Edition 16: This case study explores how Bernard Matthews has addressed the challenges of communicating with its customers and other important stakeholders.
  - The importance of effective communication
    
    Edition 14: This case study shows how building societies communicate with their own members on many different levels.
  - Using Business Principles to support ethical communication
    
    Edition 12: This case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders.
  - Using effective communications
    
    Edition 12: This case study helps students understand communication processes and the benefits for an organisation of effective communication.
  - Getting the message across - the importance of good communications
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: distinguish between internal and external communications, understand what is meant by customer focus, explain how the Inland Revenue uses market research to inform its new way of working.
  - Communicating through the "world game", for brand and corporate reputation
    
    Edition 8: This case study looks at the reasons why Coca-Cola supports 'the world game'. Coca-Cola focuses on the football fan rather than football itself, i.e. promoting the playing and watching of football rather than helping to fund professional clubs. Coca-Cola has a long-standing commitment to encourage young people to participate in team sports and live a healthy and active lifestyle.
  - Using communications to develop business opportunities
    
    Edition 3:
- Developing people in business
  - Developing a career path in retail
    
    Edition 17: This case study show how Harrods develops its employees so they can achieve a rewarding career in retail.
  - Apprenticeship training within the steel industry
    
    Edition 17: This case study looks in more detail at SFIL’s apprenticeship programme. It draws on the experiences of three current apprentices: Dan, Kurt and Rebecca. It also considers the broader training challenge for a modern engineering business such as SFIL.
  - Meeting business needs through training and development
    
    Edition 16: This case study focuses on how ASDA's training and development programmes enable its General Store Managers (GSMs) to develop the skills and experience they need to become the Regional Operations Managers (ROMs) and senior leaders of the future.
  - Training and development at NDA
    
    Edition 15: This case study shows how NDA has put in place a training and development strategy to ensure it has the best people to help deliver its mission.
  - Developing people through training
    
    Edition 14: The case study will show how training and development is central to the work of the Forestry Commission and how it benefits the career development of its people.
  - How training and development supports business growth
    
    Edition 14: This case study looks at how Tesco provides training and development opportunities for its employees.
  - Training and development as a strategy for growth
    
    Edition 13: This case study shows how Siemens manages its ongoing need for skills and the contribution that training and development makes to its business growth.
  - The role of training and development in career progression
    
    Edition 12: This case study shows how training and development support new business strategies and company values and help a company to cope with change.
  - Developing skills in a large organisation through training and development
    
    Edition 12: This case study outlines how training and development ensures employees have appropriate skills to meet the current and future needs of the organisation.
  - Investing in people and in brands
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: identify the important contribution that human resources make to brand image, know the difference between training and development, understand the importance of motivation in career progression.
  - Investing in training to safeguard the future
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: understand how being dynamic and innovative helps Polestar to keep ahead of the competition, explain the importance of maintaining a skilled workforce, describe how appropriate training can motivate staff.
- Diversity in business
  - Competitive advantage through diversity
    
    Edition 16: This case study demonstrates how Tarmac is benefiting from developing a diverse workforce.
  - Positive about disability
    
    Edition 14: The case study shows that developing good positive working practices that deal with disability benefits both employers and employees.
  - The business benefits of diversity
    
    Edition 12: This case study describes how Lloyds TSB uses a sexual orientation strategy as part of its diversity programme to deliver improved business benefits.
  - Establishing a diversity initiative
    
    Edition 6:
- Managing change in business
  - Overcoming barriers to change
    
    Edition 15: This case study focuses on how Corus Strip Products UK has overcome barriers to change in order to secure a more prosperous future for the business.
  - Trade Unions - dealing with change
    
    Edition 8: This case study looks at how trade unions still play a vital role in promoting fairness in the workplace and how they achieved big improvements in the lives of working women. It also looks at why they are trying to persuade young members that becoming a union member brings them enormous advantages in the workplace.
- Motivation in business
  - Building a better workplace through motivation
    
    Edition 16: This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’.
  - Motivation within an innovative work environment
    
    Edition 16: This case study will analyse motivational theory in the context of the employees of ARM Holdings PLC.
  - Motivation in action
    
    Edition 15: This case study looks at ways in which Enterprise Rent-A-Car (Enterprise) managers find out about what motivates their staff.
  - Motivational theory in practice at Tesco
    
    Edition 15: This case study looks at how Tesco motivates its employees by increasing their knowledge, skills and job satisfaction through training and development and providing relevant and timely reward and recognition.
  - Motivation within a creative environment
    
    Edition 15: This case study demonstrates how Siemens provides an innovative environment as part of its overall focus on motivating its people.
  - Developing a motivated workforce
    
    Edition 14: This case study will show how developing a motivated workforce enables NDA to deliver safe and sustainable solutions to nuclear clean-up and waste management.
  - Changing working patterns
    
    Edition 13: This case study shows how Lloyds TSB uses flexible working patterns to attract, appoint, motivate and retain its staff in order to deliver the highest levels of customer service.
  - Motivation - how Egg unleashes the power of people
    
    Edition 12: This case study helps students understand how companies motivate their staff recognising how individual employee's needs are different.
  - Motivating through Total Reward
    
    Edition 12: This case study shows motivation theory in action and describes how a company can achieve the highest level of commitment from its employees.
- Organising people in business
  - Developing appropriate leadership styles
    
    Edition 16: This case study will show how Tesco's leadership framework is fundamental to developing the qualities of leadership needed at every level in the business.
  - Using teamwork to build a better workplace
    
    Edition 16: This case study illustrates how CMI, by training managers and leaders, supports the work of effective team-working within the workplace.
  - Factors affecting organisational structure
    
    Edition 15: This case study shows how the important roles played by people who work for the Commission are structured. It outlines how this structure helps the Forestry Commission in its vital role in protecting Britain's forests.
  - The importance of effective management
    
    Edition 15: This case study looks at the theoretical basis behind CMI's highly regarded practices and shows how CMI ensures its members have the practical skills to make an impact in business.
  - Meeting business needs through workforce planning
    
    Edition 15: This case study looks at why the FCO needs people with transferable skills who can adapt easily and undertake many different roles and responsibilities within the organisation.
  - Managing workforce requirements
    
    Edition 15: This case study shows how a dynamic and growing company needs to recruit new people with new skills to meet the energy challenges of the 21st century.
  - Workforce planning at British Gas
    
    Edition 15: This case study explores how British Gas manages the recruitment and selection of new employees.
  - Developing a Human Resource strategy
    
    Edition 15: This case study focuses on Human Resource Management within Tarmac. It looks at how workforce planning and other HR strategies enable Tarmac to meet its mission.
  - Management styles in the oil and gas industry
    
    Edition 14: This case study examines how different management styles may be necessary to support the variety of job roles within the oil and gas industry.
  - Developing an effective organisational structure
    
    Edition 14: The case study shows how Syngenta operates though a matrix structure. This involves staff from different departments working together in teams on specific projects and tasks.
  - Flexible working patterns
    
    Edition 13: This case study shows how the Audit Commission has implemented flexible working practices to improve its services and meet the changing needs of its staff.
  - Using a range of management styles to lead a business
    
    Edition 13: This case study focuses on leadership within Enterprise. It shows how its managers use a range of management and leadership styles to support Enterprise's focus on customers.
  - Tarmac's functions - working together towards its mission statement
    
    Edition 12: This case study examines how organisational structure and departmental functions all contribute to the achievement of business objectives.
  - Building Human Resources to provide a foundation for growth
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: appreciate the importance of customer service as part of the overall product offered by organisations, understand how customer service helps to give an organisation a competitive advantage, illustrate how customer service enables an organisation to build a strong business capable of growing faster than its competitors.
  - Involving employees in meeting corporate objectives
    
    Edition 8: This case study shows how Taylor Woodrow, is creating a benchmark for human resource development by matching its objectives with the needs of its employees. This places human resource development at the centre of the company’s culture.
  - Making the labour market work better
    
    Edition 4:
- Protecting people in business
  - Negotiation and representation at work
    
    Edition 15: This case study shows how UNISON is working with employers to support and develop high quality apprenticeship schemes for young people in line with government policy.
  - Acas and effective workplaces
    
    Edition 12: This case study helps students understand how Acas improves employer/employee relations so workplaces become more effective and productive.
  - UNISON and unions' wider role
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: understand why employers and employees need to agree on what is fair in the workplace, explain the role of unions in both protecting and representing workers at both local and national level, give examples of cases where UNISON has been successful on behalf of workers.
  - Organisations and unions
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: explain the benefits for the employer and employee of working together harmoniously for the common good, outline the work of UNISON in protecting public sector workers’ rights, understand that union membership is a hard-won right that employees should exercise.
- Recruitment and selection in business
  - Recruitment and selection at Enterprise Rent-A-Car
    
    Edition 14: This case study explores how Enterprise ensures it has the right people and skills to achieve its business aims and objectives.
  - Recruitment and selection in the energy industry
    
    Edition 14: study focused on how ScottishPower manages its recruitment and selection processes to attract people with relevant skills and competencies into the energy industry.
  - Recruitment and selection
    
    Edition 13: This case study looks at how Tesco ensures it has the right number of people in the right jobs and at its structured process for recruitment and selection.
  - The recruitment, selection and training of people at Arcadia
    
    Edition 11: This case study helps students understand recruitment, selection, training and development.
  - Recruiting, selecting and training entrepreneurial managers
    
    Edition 10: As a result of carefully reading the Case Study, Students should be able to: identify Arcadia’s main brands, explain the meaning of management, explain different styles of management.
  - Using effective recruitment to retain competitive advantage
    
    Edition 10: As a result of reading the Case Study, students should be able to: explain the importance of employee recruitment procedures as a means of maintaining competitive advantage, understand the purpose of a vision supported by values as a focus for corporate strategy, appreciate the need for business organisations to develop their core competences.
  - Recruiting, selecting and training for success
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: outline the key stages and processes involved in a recruitment process, understand why McDonald’s places high emphasis on its people and the recruitment process, know that McDonald’s is committed to training its employees.
  - Using management training to build a better business
    
    Edition 7:
- Roles and responsibilities in business
  - Roles & responsibilities
    
    Edition 16: This case study demonstrates how the right people with the right skills ensure that the sector can maximise the recovery of the remaining oil and gas reserves as well as remaining competitive and profitable.
  - Roles, responsibilities and career development
    
    Edition 16: This case study illustrates the variety of career paths available within British Gas, the structures that employees work within and the levels of responsibility for each role.
  - Job roles at Specsavers
    
    Edition 15: The case study shows how different job roles are structured within the organisation and how they support Specsavers' business.
  - How roles and functions contribute to organisational performance
    
    Edition 14: This case study focuses on how the people in Tarmac Quarry Materials deliver the highest value for customers, communities, employees and investors.
  - Roles and responsibilities within an organisational structure
    
    Edition 14: This case study shows how these different roles can be organised within the structure of KBR to enable it to achieve its mission, which is 'to safely deliver any project, any time, in any environment for the benefit of our customers, shareholders, employees and the communities we serve'.
  - Developing people through decision-making
    
    Edition 14: This case study explores the way in which RWE npower delegates responsibility to extend the capabilities of its employees.
  - How roles and functions contribute to competitive advantage
    
    Edition 13: This case study shows how Tarmac focuses on attracting and keeping the right staff and ensuring its employees have the right skills and expertise to grow the company.
  - Achieving Better Public Services - The Work of the Audit Commission
    
    Edition 11: This case study helps students understand how training and development can improve service.
  - Operations management: the Wincanton way
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: understand the range of activities involved in supply chain and logistics management, explain the nature of Wincanton’s business activity, explain the way in which different teams within Wincanton work together to meet customer needs.
  - A truly global market
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: understand why businesses need and value insurance cover, understand Lloyd’s role in insurance, understand the concept of a market.
- Skills and competencies in business
  - Developing Key Skills For Literature Of Opportunity
    
    Edition 5:
Strategy
- Aims and objectives in business
  - Social responsibility - using resources more efficiently
    
    Edition 15: This case study shows how Anglo American, through its aims and objectives, is driving forward its approach to sustainable development.
  - Driving forward environmental aims and objectives
    
    Edition 13: This case study focuses on the way businesses impact on the environment. One of UNISON's aims is to help to improve the environment at work and, by so doing, contribute to efforts to tackle climate change.
  - Using aims and objectives to create a business strategy
    
    Edition 12: This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy.
  - Business aims, objectives, and values
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: explain the relationship between aims, objectives, values, and plans, identify Michelin’s mission and its economic objectives, understand the importance of organisational values.
  - The business of economic development and regeneration
    
    Edition 8: This case study examines how one of the UK’s most important regions, the West Midlands, with a long history of industrial innovation is undergoing development and regeneration in order to meet with changes in demand and supply and to consolidate its position at the heart of the UK economy.
- Business organisation
  - Creating an effective organisational structure
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: understand that the organisational structure of The Coca-Cola Company is designed to meet its own particular requirements, explain how a regional structure can support both centralised and localised decision making, describe the regional structure of The Coca-Cola Company.
- Business start up
  - Supporting new business start-ups
    
    Edition 14: This case study looks at the challenges of setting up a new business and at some of the decisions that must be made by a budding entrepreneur.
- Business strategy
  - Creating strategic direction
    
    Edition 13: This case study focuses on how Mott MacDonald stands out in its competitive environment by using the skills and knowledge of its people to achieve its business purpose.
  - Strategy in action - healthy schools
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: appreciate the importance of carefully planning any new initiative, understand the relationship between aims and objectives, and ends and means, value the importance of making objectives SMART.
  - Helping individuals and companies that are in financial difficulties
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: know that the Insolvency Service is a public body, identify key functions of the Insolvency Service, know what insolvency, bankrupt, administration, and liquidation mean.
- Culture in business
  - Creating a high performance culture
    
    Edition 12: This case study highlights how committed employees contribute to the growth of an organisation and describes how a high performance culture delivers business benefits.
- Decision making in business
  - Decision making techniques
    
    Edition 17: This case study illustrates how management accountants use financial data to help make informed decisions.
  - Improving strategic decision making
    
    Edition 14: This case study looks at a structured approach to decision making. It shows how CIMA-trained management accountants have the skills to offer strategic and practical advice and can contribute to effective decision making at all levels in a business.
  - Managing risk through effective team-based decision making
    
    Edition 13: This case study highlights the skills necessary for creative problem solving and effective decision making at RWE npower.
  - Financial information in decision making
    
    Edition 13: This case study looks at the roles and duties that management accountants cover in a business and at CIMA, an organisation which supports management accountants through training and certification.
  - Critical Path Analysis at Network Rail
    
    Edition 11: This case study highlights the importance of planning for major projects and how using Critical Path Analysis contributes to efficient and effective use of resources.
- Enterprise in business
  - From ice cream van to Dragon's Den - Duncan Bannatyne
    
    Edition 14: This case study focuses on Duncan Bannatyne, one of the UK's best-known entrepreneurs.
  - Enterprise in the fast lane
    
    Edition 14: This case study focuses on the entrepreneur, Peter Cruddas, who set up his own business CMC Markets in the early 1990s with just £10,000 capital.
  - Intellectual property rights and entrepreneurship
    
    Edition 13: This case study shows how the UK Intellectual Property Office (UK IPO) helps owners and entrepreneurs to protect their ideas or concepts by registering their intellectual property rights.
  - Developing enterprise skills
    
    Edition 12: This case study looks at the work of The Network for Teaching Entrepreneurship (NFTE) in schools. It focuses the link between NFTE and a range of small businesses set up by students within one school and helps to show students what areas of business need to be understood before starting up a small enterprise.
  - The importance of entrepreneurship in small businesses
    
    Edition 11: This case study helps students understand entrepreneurship and its importance to the economy as well as types of ownership.
  - Franchising and entrepreneurship
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: understand the concept of franchising , understand the advantages to the franchisee , understand the advantages to the franchisor.
- Growth in business
  - Growth through investment
    
    Edition 17: This case study looks at the strategies used by Bibby Line Group to grow the business, whilst retaining a strong family ethos.
  - Meeting needs in a competitive sector
    
    Edition 13: This case study outlines how deregulation, organisational structure and planning can support growth of a company.
  - Growing a company by international aquisition
    
    Edition 13: This case study describes and analyses the growth of the Davis Service Group.
  - Strategic growth in the fashion retail industry
    
    Edition 13: This case study looks at how asos.com uses the Internet as a channel for business growth.
  - Pursuing a growth strategy
    
    Edition 11: This case study helps students understand how companies grow by meeting needs.
  - Combining factors of production to achieve growth objectives
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: identify the four Factors of Production and their importance, understand the nature of enterprise, and its central role in producing goods and services efficiently.
  - Pursuing a growth strategy
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: differentiate between Ansoff’s four growth strategies, show why market research was important to Dixons in choosing strategies, understand how a SLEPT analysis helps to inform strategic decision making.
  - Going for growth by investing in people, products and plant
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: understand why businesses need ongoing investment in plant, people and products, identify three main ways of appraising/evaluating investment opportunities, describe ways in which Hazlewood Sandwiches has invested in its employees.
  - Growth through well-planned investment
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: distinguish between short term and long term assets, understand the need for a strategy for growth, identify some indicators of financial success.
  - Generating cash for growth
    
    Edition 8: This case study examines how in 1999 MFI recognised the need to make key changes in order to develop a successful competitive strategy. In particular it focuses on how the organisation has managed its finances more effectively.
- Mission in business
  - Delivering the mission statement
    
    Edition 14: This case study examines how the FCO meets its goals through the skills and competencies of its people.
  - The business of nuclear decommissioning
    
    Edition 12: This case study shows how a clear mission statement, SMART objectives, strategy and tactics all contribute to a successful planning framework for an organisation.
- Risk in business
  - Calculating and managing risk
    
    Edition 16: This case study examines how Eurostar proactively manages risk through its business continuity programmes.
- Sectors of industry in business
  - Sectors of industry
    
    Edition 15: This case study shows the importance of primary sector activities in the oil and gas industry, highlighting the range of work and the skills required.
- Strategic planning in business
  - Delivering a business strategy
    
    Edition 16: The case study explores how TNT delivers its business strategy and achieves consistently high standards of service through its people.
  - Adding value through asset optimisation
    
    Edition 16: This case study shows how Anglo American ensures it operates in the most efficient way possible. Since 2008 Anglo American has, through the implementation of its AO programme, been able to deliver on its stated target of saving $1 billion from core operations by 2011.
  - A customer-centred approach to providing insurance
    
    Edition 16: This case study examines the customer-focused approach of Zurich, the insurance and financial services provider
  - Combining an offline and online business
    
    Edition 8: This case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling.
  - Matching people with technology to create a global strategy
    
    Edition 8: This case study examines the work undertaken by Morgan Stanley to ensure that it is making the best possible use of the opportunities offered by new technology and the benefits to itself and its customers resulting from its conspicuous success.
- Types of organisation in business
  - Building societies and other types of organisation
    
    Edition 13: This case study outlines different types of business organisations and their purpose. It highlights the similarities and differences between other types of business and building societies.
  - Businesses and taxation
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how strong business growth can benefit the UK by creating employment and raising tax revenues, describe ways in which the Inland Revenue/Customs and Excise supports business by providing advice and helping businesses to reduce costs, understand ways in which Inland Revenue/Customs and Excise communicates information about taxation, advice and support to the wider public.
  - Securing customers' interests through mutual ownership
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: understand that all businesses have ownership and management structures, understand the need for an organisation’s structures to be appropriate to the organisation’s purpose and vision, appreciate how mutuality can provide mutual organisations with competitive advantage.
  - The contribution of the FTSE4Good Index to socially responsible investment
    
    Edition 8: This case study examines the work of FTSE Group, one of the world’s best-known data providers. FTSE manages over 20,000 financial indices including its best known product: the FTSE 100. It also focuses on the new family of indices, FTSE4Good, a new standard for socially responsible investment.
  - The route to fast food franchising
    
    Edition 8: This case study examines the success and reasons of franchising and investigates the special three-way relationship that exists between franchisee, franchisor and the suppliers at McDonald’s Restaurants.
  - Working with bottling franchisees around the world
    
    Edition 3:
  - The virtuous circle of mutuality
    
    Edition 2:
- Vision in business
  - Implementing a new vision at Virgin Trains
    
    Edition 15: This case study looks at how the implementation of a new vision is transforming the culture and performance of Virgin Trains.
  - London 2012 - achieving the vision
    
    Edition 14: This case study shows how creating a clear vision and set of values has made it possible to establish clear objectives for delivering an unforgettable Olympic and Paralympic Games in London 2012.
  - Developing vision and values to build a market strategy
    
    Edition 11: This case study helps students understand how companies develop and communicate their vision and values to improve performance.
  - Promoting social inclusion through access to legal services
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: know that direct public sector involvement in the UK economy has declined in the last 25 years, explain how government appointed bodies are responsible for contracting services to private businesses, understand how regulation and contract supervision promotes greater efficiency in public service.
  - The Natural 1st Choice Dairy Company
    
    Edition 8: This case study looks at the growth of a producers co-operative to become the largest dairy group in Europe and how rapid growth required a values-driven culture and identity. This has enabled Arla Foods to create leading brands across a range of markets.
  - Powering forward with a new vision
    
    Edition 7:
- Stakeholders in business
  - Stakeholders as partners
    
    Edition 16: This case study shows how BT engages with its stakeholders. It explains how the company is working with different stakeholder groups to reduce the environmental impact of its operations.
  - Engaging with stakeholders
    
    Edition 16: This case study looks at how Primark engages with some of its key external stakeholders.
  - Corporate responsibility and stakeholders
    
    Edition 16: This case study shows how Reed Elsevier's business benefits from meeting the needs of all of its stakeholders.
  - Balancing stakeholder needs
    
    Edition 15: The case study examines how stakeholders influence the achievement of these aims and how Shell seeks to meet the needs of all of its stakeholders and balance the social, economic and environmental impacts of its work.
  - Ethically serving stakeholders
    
    Edition 14: This case study shows how The Co-operative Group's values contribute to improving the diet and health of the UK.
  - Stakeholders in recycling and re-use
    
    Edition 13: This case study focuses on one area Vodafone and its stakeholders are interested in – the recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its users.
  - The role of stakeholders
    
    Edition 13: This case study explores the relationship between Amway and its stakeholders.
  - Meeting responsibilities to stakeholders
    
    Edition 13: This case study focuses on how the Nuclear Decommissioning Authority listens to and makes sure that it meets legal and other responsibilities to its stakeholders.
  - Sustainable business at Corus
    
    Edition 12: This case study outlines how Corus contributes to sustainable development and good business practice through its steel recycling initiatives.
  - Using strategy and planning to measure, monitor and report performance
    
    Edition 12: This case study describes the role of business planning in providing clear direction for an organisation and the importance of Key Performance Indicators as measures of success.
  - Meeting stakeholder needs through community involvement
    
    Edition 11: This case study helps students understand how companies meet their stakeholders needs through community involvement.
  - Respecting stakeholder values
    
    Edition 11: This case study helps students understand the difference between stakeholders and shareholders and how companies must respect their values.
  - Engaging stakeholders in a business
    
    Edition 10: As a result of carefully reading theCase Study, students should be able to: understand why it is important for organisations to engage with their stakeholders, be able to identify key stakeholders, suggest ways of engaging with stakeholders.
  - Organisations and shareholders
    
    Edition 10: As a result of carefully reading the Case Study, students should be able to: explain how share issues help companies to fund their activities, explore the relationship between companies and their shareholders, explain the advantages of being a shareholder.
  - Sustainability, stakeholders and profits
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: describe the moral principles underpinning the pursuit of sustainable development, describe some benefits of sustainability, identify factors that are important to stakeholders.
  - Online connectivity to meet stakeholder needs
    
    Edition 9: As a result of carefully reading the Case Study, students should be able to: explain what is meant by B2B (Business to Business) marketing , distinguish between internal and external customers, show how online connectivity confers competitive advantage in a fast moving industry. ,
  - Stakeholders and Corporate Community Investment
    
    Edition 8: This case study focuses on how Cadbury Trebor Bassett - the UK confectionery division of Cadbury Schweppes provides a positive role model and acts as a benchmark in how to exercise Corporate Community Involvement.
  - Acting as a regulator and enabler
    
    Edition 8: This case study looks at the central role of the Inland Revenue in helping to ensure that governments are adequately funded. It also examines the work of the Inland Revenue as service-provider, enabler and regulator and the steps the Inland Revenue has taken to become more customer focused.
  - Growing the value of a business for shareholders
    
    Edition 5:

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