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Competing in a highly regulated environment (PDF) |
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Engaging consumers through word of mouth marketing (PDF) |
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Locating a business to enhance the customer experience (MP3) |
£6.99 |
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Competitive advantage through diversity (MP3) |
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Bringing an innovative product to market: Assure® (MP3) |
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£13.98 |
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Creating a winning marketing mix (PDF) |
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£5.99 |
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