Home Marketing Promotion Engaging consumers through word of mouth marketing (PDF)

Engaging consumers through word of mouth marketing (PDF)

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Engaging consumers through word of mouth marketing in full in PDF format taken from edition 16 of Business Case Studies.

This case study illustrates how Red Bull, the manufacturer of the world's best selling energy drink, uses a
range of innovative promotional techniques to improve the process of communication and drive consumer engagement and loyalty.

Read the case study online here


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