Home Marketing Product launch Bringing an innovative product to market: Assure® (MP3)

Bringing an innovative product to market: Assure® (MP3)

£6.99

100 in stock

Tags:

Bringing an innovative product to market: Assure® in full in audio MP3 format taken from edition 10 of Business Case Studies.

(podcast) As a result of carefully reading the Case Study, students should be able to:

  • explain the innovative nature of Assure by Corus
  • outline the significance of testing in a research and development process
  • apply the Ansoff Matrix to Corus Colors development strategy.

Read the case study this MP3 podcast relates to here


Subscribe to get unlimited access to downloads.

Select your currency
GBP Pound sterling
EUR Euro