Bringing an innovative product to market: Assure® in full in audio MP3 format taken from edition 10 of Business Case Studies.
(podcast) As a result of carefully reading the Case Study, students should be able to:
- explain the innovative nature of Assure by Corus
- outline the significance of testing in a research and development process
- apply the Ansoff Matrix to Corus Colors development strategy.
Read the case study this MP3 podcast relates to here