Successful marketing involves providing consumers with the goods and services they require, where they want them and when they want them. In this country,...

In its simplest form marketing answers the question - What does the customer want to buy? A key definition of marketing is: Marketing is...

Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list...

Introduction Constant change places demands on organisations. To meet these challenges, organisations need to be dynamic and adaptable. They need to have the right people...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types...

The reputation of a business may be affected by what its customers think and say about its products or services. This is driven by...

An entrepreneur is someone who is prepared to take a risk by setting up and organising a new business or enterprise, without the certainty...

Introduction Air travel has become a regular part of life for many people, but managing the processes surrounding it is far from simple. During the...

After the Second World War, the British welfare state was further strengthened. The welfare programme offered citizens an education, an opportunity to find a...

Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...

We all use mobile apps every day. It is easy to understand why mobile apps are so beneficial to our daily lives on a...

Like any financing product, it's important to understand the advantages and drawbacks of a bridging loan. On the plus side, they're extremely fast to arrange,...