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Home Strategy Growth Creating a European branded business (PDF)

Creating a European branded business (PDF)

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SKU: tt100-pdf-320-726-2 Categories: ,

Description

Creating a European branded business in full in PDF format taken from edition 2 of Business Case Studies.

This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood manufacturer.

Read the case study online here

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