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Home People Communications Developing a communications strategy (PDF)

Developing a communications strategy (PDF)

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SKU: tt100-pdf-233-576-6 Categories: ,

Description

Developing a communications strategy in full in PDF format taken from edition 6 of Business Case Studies.

This case study examines the way that Roche developed an integrated Corporate Publicity Programme to improve communications both externally and internally.

Read the case study online here

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