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Home Companies Coca-Cola Great Britain Communicating through the “world game”, for brand and corporate reputation (PDF)
Communicating through the "world game", for brand and corporate reputation (PDF)

Communicating through the "world game", for brand and corporate reputation (PDF)

£5.99

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Communicating through the "world game", for brand and corporate reputation in full in PDF format taken from edition 8 of Business Case Studies.

This case study looks at the reasons why Coca-Cola supports 'the world game'. Coca-Cola focuses on the football fan rather than football itself, i.e. promoting the playing and watching of football rather than helping to fund professional clubs. Coca-Cola has a long-standing commitment to encourage young people to participate in team sports and live a healthy and active lifestyle.

Read the case study online here

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