Home Marketing The Marketing mix Meeting customers’ needs (PDF)

Meeting customers' needs (PDF)

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Meeting customers' needs in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • identify how the business maintains sustained financial growth through acquisition and development of the existing business
  • understand how a customer service programme can help to improve performance and ensure long term financial stability
  • explain the key components of the marketing mix and how implementation of the mix will enhance customer satisfaction.

Read the case study online here


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